1. Design the strategy, create and manage a regional marketing plan to support the profit growth of the Americas and Asia markets. 2. Identify, maximize and optimize opportunities in the B2C markets.3. Develop a stronger global marketing B2B strategy to implement in the agent markets. 4. Lead my team in the plan execution, providing guidance and support. Revisit processes within the department to maximize the team's efficiency.5. Represent the region’s priorities within the Marketing department, aligning the global and regional marketing teams (Performance Media, CRM, Web, Content, and Design) to achieve the business objectives. Identify opportunities for best practice sharing and implement the most successful initiatives in a wider region.

1. Design the strategy, create and manage a regional marketing plan to support the profit growth of the Americas (North and South) and Europe across our distribution channels for each of the markets (B2C- direct sales, B2B- agents, institutions, etc.); working in harmony with the sales team2. Lead my team in the plan execution, providing with guidance and support3. Represent the region’s priorities within the Marketing department, aligning the global and regional marketing teams (Performance Media, CRM, Web, Content and Design) to achieve the targets4. Manage main stakeholders in the wider business

1. Lead the team in devising and delivering a world class marketing plan, working closely with DSO and agent stakeholders. 2. Build and sustain KIE’s profile through the creation of a regional strategy and translate this into multiple market plans that generate strong visibility, traffic and leads through global and local marketing, content, PR, events, partnerships, social media and community engagement that will convert into sales and revenue.3. Champion an end-to-end marketing process and work with other members of the Marketing Leadership team, senior sales leaders as well as channel specialists to create outstanding campaigns which generate quality leads with high conversion potential.

Marketing consultancy and project management for several businesses within the Healthcare, Education and children/family related industries.

Support the marketing integration of new acquisitions in Chile.1. Marketing and Admissions audit conduction in central office and schools to evaluate practice and impact against Cognita standards.2. Evaluate resources allocated to the team in regards to budget and redistribute through the marketing structure to align it with plan.3. Strategic plan and budget 2015 developmenta) Define strategic priorities for the department and each of the business units and develop a plan to drive growth in current schools b) Design of the communication plan and new brand structurec) Provide the department: central and school(s), with the human resources to enable local marketing, Communications and Admissions processes to drive and convert incremental demand for schoolsd) Establish KPIs in the department and the Control board to measure growth against benchmarkse) Best practice implementation in Marketing and Admissions across Chile group of schools

1. Strategy creation and execution planning to deliver pupil growth across the Region. 2. Develop regional marketing and communication plan to support and ensure organic growth oportunities: recruitment and retention across individual schools. 3. Build the marketing team based in the region office and in-schools: identifying and training talent within the organization and/or recruiting externally. Set the standard for marketing, communication and admissions team in school across the region. Provide schools with both strategic direction and operational guidance, to ensure that each one maximizes the opportunities for pupil recruitment and retention. Work in close partnership with each Head of school to establish their own priorities for marketing and admissions, in order to provide the necessary professional guidance to in-school personnel.

Tu Circulo is the children and teenagers club created in 2005 as a tool to increase added value offer to Circulo de Lectores shareholders. It becomes a platform with two major objectives improve loyalty within Circulo de Lectores partners and increase children literature sales. 1. Long-term Strategy planning implementation, monitoring and evaluation for all new projects of the Children’s Club such as: redefinition of the clubs strategy to generate cash flow, source of new business opportunities in the kids market, establishment of strategic alliances with partners in the sector2. Club management in its daily activity to engage its members: creation, control and development of major communication channels: magazines (12 every year), web, and other communications elements, activities planning and implementation of activities at national level, in order to increase the sense of community, partnership and ownership.Additional responsibility from Jan’09: Círculo de Lectores Brand Manager. 1. Management and coordination of Círculo de Lectores Brand: Brand values analysis and rethinking of the brand strategy: redefining positioning and differentiating attributes, creation and control of internal processes to standardize the brand communication and support to the organization and planning of events for Circulo de Lectores partners

Management and control of branding projects (mass market and luxury sectors): market analysis, project strategy and action plan design and management.Client managementExamples of projects:Carolina Herrera, PUIG: development of new ideas to push Sell out campaigns in low season. Innovative ideas to combine with brand value code.Chiquilín and Oreo, United Biscuits: Creation of the concept, image and strategy for the Chiquilín Energy brand to be positioned as the health sport food. Market research, strategy and implementation. Feasibility study to launch a new Oreo variety, adding new concepts of health respecting Oreo traditional valuesDokyo, Panrico: Creation of the concept and brand image for Dokyo. Establishment of values related to the product. Message building and creation of advertising guidelines book

Management of High-format printer consumer panels to define new products development, based on consumer insight observing satisfaction levels and through a deep understanding of use habits and trends within users.