Rosa Liberman Wachs Email and Phone Number
Senior Manager, Stewardship & Outreach at Goodwill Southern California at
@
Goodwill Southern California
Los Angeles, CA, US
Rosa Liberman Wachs's Location
Santa Monica, California, United States, United States
Rosa Liberman Wachs's Contact Details
Rosa Liberman Wachs work email
- Valid
- Valid
Rosa Liberman Wachs personal email
n/a
Rosa Liberman Wachs phone numbers
About Rosa Liberman Wachs
Experienced Marketing professional with 15+ years of developing and executing corporate and non-profit strategies encompassing brand definition, fundraising engagement outreach, event planning, social media optimization, media planning, digital and traditional placements, customer experience and partnership development.Demonstrable history of crafting, overseeing, coordinating and executing award winning, high-performing integrated marketing campaigns and events that result in increased brand awareness, increased revenue and consumer trust for notable multi-million dollar national and global consumer and B2B brands including Hines, Westfield, CBRE, CBS Paramount, Lexus, Toyota NASCAR, SoCal Edison and Susan G. Komen For The Cure.Areas of Expertise:+Marketing Strategy +Project Management +Social Media Planning +Event Management and Execution +Fundraising +Non Profit +Donor Relations +Securing Partnerships +Relationship Building +Brand Development +Digital Marketing +Commercial and Residential Real Estate +Entertainment Industry +Property Management +Customer Experience +Customer Service +Advertising Agencies
Rosa Liberman Wachs's Current Company Details
Goodwill Southern California
View
Senior Manager, Stewardship & Outreach at Goodwill Southern California
Los Angeles, CA, US
- Website:
- goodwillsocal.org
- Employees:
- 1029
Rosa Liberman Wachs Work Experience Details
-
Goodwill Southern CaliforniaLos Angeles, Ca, Us
-
Senior Manager, Stewardship & OutreachGoodwill Southern California Mar 2024 - PresentLos Angeles, Ca, Us
-
Marketing And Experience ManagerHines Apr 2023 - Sep 2023Houston, Tx, Us•Developed Marketing goals, strategies, events and budget for the West Edge Hines (new mixed-use development) property for Residential, Office, Retail and Community pillars•Planned, implemented and executed the first campus event: included developing promotional assets (digital and print), securing a non-profit art partner and event vendors, generated positive local media coverage bringing 200 guests onsite. •Enhanced first Residential move-in experience by developing signage, ideal path of travel, training staff and securing a partnership for welcome kits with Gelson's•Led, managed and collaborated with public relations, social media, website and app consultants to streamline messaging and execute the marketing vision across all channels•Developed and fostered relationships with Residential management team, tenants and 3rd party vendors -
Marketing And Project ManagerVillatoro Marketing Strategies Apr 2019 - Sep 2023Clients: CBRE and Tooley Asset Services Co. CBRE Properties: The Paseo and Chino Spectrum Town Center • Plan, manage and execute events including securing local partnership with schools and businesses to integrate community engagement leading to increasing sales and traffic on the day of• Develop content for website based on seasonal happenings while working with the client and creative team • Develop and modify strategic Social Media campaign for each event with proper reporting and documenting Client: CBRE Group •Developed tourism program for three CBRE properties (The Bloc, DOCO Sacramento and Legacy West) including website content, travel perks program, monthly mailers and collateral•Managed all aspects of the LA Fashion and Beauty event at The Bloc including securing sponsorships and activations, budget management, event layout and logistics for vendorsClient: Tooley Asset Services Co. • Analyze engagement data and provide strategy recommendations, identify trends in customer interactions and plan digital campaigns to build community online for two Residential/Retail properties• Manage two Residential/Retail website audits ensuring strategic alignment and content accuracy • Review and maintain photo library to relevant monthly use in Social Media campaigns
-
Event Manager ConsultantThe Gray Academy Dec 2022 - Dec 2022• Raised $400,000+ enabling the opening of the second school for children with neurological needs • Planned and executed fundraiser event including on-site operations, supervising volunteers, managing registration database, worked closely with vendors to create sponsor signage and post-event follow-up -
Event Marketing ManagerParamount May 2022 - Aug 2022New York, Us• Top Gun: Maverick and annual LA Screening Global event: Developed and executed corporate screening attended by 1,000 domestic and international VIP guests. Oversaw all attendee (registration, check-in, etc.) and vendor logistics to create a modern and sophisticated ambience using a mix of catering, music, furniture, lighting, and florals while adhering to a budget and timeline. • Promax (CBS’ Affiliate Sales and Marketing Group): Managed the program for the Promax conference in Las Vegas where 300+ executives from across North America came together to align on sales and programming objectives for CBS affiliate programming such as The Rachel Ray Show, Dr. Phil, etc. -
Marketing Project ManagerSuper League Gaming Apr 2019 - 2022Santa Monica, California, UsManage 5,000+ video content database while delivering top influencer clips to Cox Media client weekly -
Marketing Communications ManagerGroundswell Group, Llc Apr 2019 - Sep 2019Los Angeles, Ca, UsNon-profit Clients: American Brain Tumor Association and Freshworks Inc. •Lead funding outreach for American Brain Tumor Association which included grant writing and strategizing with corporate clients on achieving yearly goals •Secured, researched and negotiated international event space for Freshworks’ Technology Summit Fall Roadshow in London, Madrid, Helsinki and Paris. -
Marketing & Affiliate Relations - Returnship Pilot ProgramCbs Television Distribution Sep 2018 - Apr 2019Studio City, California, Us• Work in the Affiliate Relations/Marketing department for CBS Syndicated Television• Provide cross departmental support for all shows (Wheel of Fortune, Jeopardy, Dr. Phil, Judge Judy, Hot Bench, Rachael Ray, Inside Edition) with the Marketing, Sales and Production teams• Strategize logistics for JEOPARDY! All-Star event by managing VIPs travel, itineraries and day-ofevents at the Sony Lot • Manage all planning, communication and execution for Marketing and Sales events which includeNATPE and VIP executive meetings• Maintain the weekly digital content for Judge Judy and Hot Bench to ensure accuracy• Managed the acquisition of promotional products by collaborating with vendors and creatingcost/budget analysis for JEOPARDY! and Wheel of Fortune• Support Marketing & Affiliate Relations team with promotional and post-production needs for Dr. Philand Entertainment Tonight while managing station lists• Assist in the day-to-day management of PromoPassport.com, the B2B portal which supports sales -
Marketing ManagerWestfield Oct 2011 - Oct 2014Paris, Idf, Fr-Executed yearly marketing plan for Westfield Century City (Flagship property) while adhering to property and portfolio standards -Worked closely with internal studio to develop strategic marketing collateral for in-center signage, events, store openings and advertising campaigns-Managed social media business by developing content calendars, maintaining photo library and tracking engagement -Maintained property website by conducting weekly audits to ensure accuracy -Worked closely with Marketing Director on Tourism platform - attended and represented Westfield Corporate at annual conference -Developed and maintained strong relationships with 100+ tenants, including two anchor stores, by hosting quarterly goal-oriented meetings -Supported and advised tenants on strategic marketing solutions leading to increased sales and traffic -Executed, coordinated and oversaw all in-center events - including set up, day-of and post reporting for Holiday, Fashion Night Out, Family Fun Day, Dog-friendly events, Shop 'til You Drop, etc -Trained and managed Customer Service Concierge staff members to ensure Flagship five-star service -Led American Express Gift Card program including reporting daily sales, managing cash transactions and inventory. -
Marketing Project Manager (Freelance)Westfield May 2011 - Oct 2011Paris, Idf, Fr•Managed development of marketing initiatives for 55 shopping centers throughout the U.S. •Provided strategic solutions to Marketing Directors for custom digital, event, collateral, print and in-center campaigns •Successfully executed key project requests with a team of 10 while operating within budgetary and timeline parameters
-
Marketing ConsultantThe Gragnani Group Mar 2009 - Aug 2011•Managed online initiatives for Real Estate Broker to increase awareness in Southern California •Leveraged marketing efforts by planning and executing 2 golf tournaments which generated 50% participation •Negotiated golf course rates, developed and created marketing materials and secured charity organization: Operation Smile
-
Senior Account ExecutiveRadarworks Feb 2010 - Mar 2011UsCLIENT: Susan G. Komen for the Cure•Managed marketing strategies and implementation for Global Race for the Cure and 3-Day with budget of over $2MM •Directed and executed online, social media (Facebook/Twitter), broadcast, print, event, collateral and direct mail campaigns •Supervised re-launch of Global Race for the Cure website which increased the number of unique visitors by 87% •Analyzed online performance metrics and presented client with POV for campaign optimization •Led all event components – produced signage, developed ceremony scripts, managed live show and day of event timeline•Surpassed client’s participation goal by 60% and increased fundraising dollars by $400,000 year over year -
Freelance Account ExecutiveSaatchi & Saatchi La Nov 2009 - Mar 2010London, Greater London, GbAUTOMOTIVE CLIENT: TOYOTA/NASCAR•Supervised and executed digital campaign for 2010 Toyota NASCAR Race season – included website design and development, social media (Facebook/Twitter) integration, online contest, and rich media•Presented competitive research for online contests and sweepstakes to 5 internal teams•Introduced and implemented procedure document to ensure successful network clearance approval for TV Spots -
Account ExecutiveDdb Advertising Nov 2006 - Jan 2009New York, Ny, UsCLIENT: Southern California Edison•Led, supervised and implemented online and direct marketing campaigns with a budget of over $13MM•Ensured all online and direct marketing efforts strategically aligned with objectives and budget•Directed development of focus group stimuli (online and direct marketing), for creative evaluation and future learning•Collaborated with online team to maintain client’s strategy on seasonal integrated campaigns - included website, rich media and targeted e-mail blasts•Developed test strategy for key direct response initiative that resulted in 3 successful campaigns that generated a 1.9% response •Supervised, trained and delegated responsibilities to two Assistant Account Executives -
Assistant Account ExecutiveStrausberg Advertising And Design 2005 - 2006Santa Monica, California, UsHOSPITALITY CLIENTS: KOR Hotel Group and Olson Homes•Supervised a marketing budget of over $10MM for luxury boutique chain, Kor Hotel Group •Negotiated, placed and purchased online and print media •Managed all marketing efforts for Olson Homes including online, print and direct mail•Led launch of the Olson Homes' website and communicated client input to Interactive Producer•Improved, managed and organized an efficient billing process -
Assistant Media PlannerTeam One Feb 2004 - Nov 2005Los Angeles, Ca, UsCLIENT AUTOMOTIVE: LEXUS •Maintained budgets of nearly $100 MM in media for 20 markets in the U.S. Eastern region •Assisted with planning, developing and implementing all spot market traditional media activity: spot TV, spot radio, print, outdoor, online and events•Collaborated with the Event Marketing team to plan Lexus/Hollywood Bowl integrated sponsorship – included broadcast, outdoor, and print -
Client Service RepresentativeConcord Music Group 2002 - 2004Nashville, Tn, Us
Rosa Liberman Wachs Skills
Event Planning
Project Management
Real Estate
Online Advertising
Digital Marketing
Strategy
Integrated Marketing
Marketing Strategy
Advertising
Hospitality
Automotive
Social Media
Social Media Marketing
Fundraising
Management
New Business Development
Marketing Communications
Account Management
Project Planning
Media Planning
Interactive Advertising
Negotiation
Online Marketing
Analysis
Rosa Liberman Wachs Education Details
-
California State University, NorthridgeMarketing
Frequently Asked Questions about Rosa Liberman Wachs
What company does Rosa Liberman Wachs work for?
Rosa Liberman Wachs works for Goodwill Southern California
What is Rosa Liberman Wachs's role at the current company?
Rosa Liberman Wachs's current role is Senior Manager, Stewardship & Outreach at Goodwill Southern California.
What is Rosa Liberman Wachs's email address?
Rosa Liberman Wachs's email address is ro****@****unt.com
What is Rosa Liberman Wachs's direct phone number?
Rosa Liberman Wachs's direct phone number is +131050*****
What schools did Rosa Liberman Wachs attend?
Rosa Liberman Wachs attended California State University, Northridge.
What skills is Rosa Liberman Wachs known for?
Rosa Liberman Wachs has skills like Event Planning, Project Management, Real Estate, Online Advertising, Digital Marketing, Strategy, Integrated Marketing, Marketing Strategy, Advertising, Hospitality, Automotive, Social Media.
Who are Rosa Liberman Wachs's colleagues?
Rosa Liberman Wachs's colleagues are Jeanie Norton, Flor Flores, Elizabeth Arevalo, Jovita Ramirez, Rogelio Oseguera, Lisa Brown, Rita Marderosian.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial