Rosa White Email & Phone Number

New York City Metropolitan Area

As the creative lead on MTV Entertainment Studios' Social Impact Campaigns, I collaborate across multiple departments and senior-level stakeholders to bring cultural shifting initiatives to life across all 9 of its linear platforms. Working closely with the internal Social Impact team, I've helped them launch their notable Mental Health is Health campaign, translate their cultural sensitivity workshops for media professionals into on-demand online trainings, and build on MTV's iconic role in turning out youth voters with 2022's Vote Early campaign. All of these have projects received multiple industry awards, but none more than our "See Me, Hear Me, Know Me" Heritage Month Campaign. Dedicated to amplifying the voices and stories of underrepresented communities, this initiative funds original works from emerging filmmakers and distributes them across all of our social and linear platforms. Spearheading its launch, creative development, strategy, and partnerships I keep Equity and inclusion at the forefront of our mission.

Greater New York City Area

From movie trailers to writing and directing conceptual shoots, series launches, short-form content, and brand image campaigns I had a hand in every pot at Lifetime. As a creative lead, I supervised all in and out-of-house creative while working in lockstep with Print, Social, PR, and Production teams to build a strategic and cohesive roll-out across all platforms. During my tenure, I helped Lifetime rebrand their Broader Focus and HerTake short-form series, launched A+E's award-winning Pro-social campaign Voice Magnified, and served on several internal DEI committees.

Greater New York City Area

At BET I wrote and produced multiple award-winning brand campaigns, crafted a ratings boosting campaign for the Soul Train Awards in an environment of declining award show ratings, wrote and produced custom branded content for the network’s most significant advertising partners. • Ideated, built pitch decks, scripted, oversaw and produced custom branded content, PSAs, co-branded content, interstitials, tent-pole promotions, show launch campaigns, movie integrations, social/digital shorts and 360 project integrations. • Directed shoots and interviewed talent • Partnered with Creative Director, Production Manger, Ad-Sales, and clients to meet all creative and production needs. • Collaborated with and oversaw vendor production and project delivery. • Managed multiple projects in varies stages of production. • Pitched to executive teams, external clients and talent.

New York, Ny

While at WEtv, I helped the network attract new audiences by crafting successful launch and series maintenance campaigns for the network’s highest-rated shows; Braxton Family Vales, Joan Knows Best, Tamar and Vince, Downsized, and more. • Wrote and produced On-Air promotions for original/acquired series, movie, sponsorships, product promotion, and talent shoots. • Managed projects from concept to completion; create production schedules, write graphic project briefs and deliverables list, and ensuring projects delivered on time and on budget. • Oversaw and directed video edits, audio mixes, and Voice Over sessions. • Scheduled and coordinated with outside vendors. • Coordinated with other departments to meet project goals, needs, and timeline. • Managed multiple projects under tight and sliding deadlines, while troubleshooting creative and technical problems.

Greater New York City Area

At WEtv I transitioned fully into a creative writing/producing role creating promotional works for their dramatic unscripted programming, including the launch of their most successful series, Braxton Family Values. ** Refer to above for job description

Greater New York City Area

Question Bridge: Black Males is a transmedia art project that seeks to represent and redefine Black male identity in America. Through video mediated question and answer exchange, diverse members of this "demographic" bridge economic, political, geographic, and generational divisions.The Question Bridge: Black Males documentary installation premiered at New Frontier in the 2012 Sundance Film Festival, screened on international film festival circuit, been installed in museums all over America, and the interactive website has engaged the world. The project an ICP Infinity Award in 2015 and is part of the permanent collection of the Smithsonian's National Museum of African American History and culture. As the Supervising Story Producer I contributed the following: • Scripted, edited, and supervised audio mix for the 5 video channel 3 hour documentary film loop for museum & gallery installation. • Scripted and edited all promotional and fund raising material.

Greater New York City Area

As the Creative Services department’s sole PA, I supported a team of producers in all aspects of production, built and maintained organization systems and asset management tools, trained and managed department interns, and assisted in the complete rebranding and refreshing of the network. • Supported Producers and Creative Director at Nicktoon's Brand Creative department. • Managed project budgets and production schedules. • Ideated, wrote, and produced stunt campaigns, episodic promotion, and on-air navigations. • Supported the department by processing deliverables, creating comp reels, managing the media library, and uploading and organizing all digital graphic assets to Nick’s online digital library. • Built relationships with audio and video editing facilities, audio engineers, editors, and freelance producers.