Rose Chen Email & Phone Number

Wuxi City, Jiangsu Province

Responsibiltie: 1. Branding related: * Address current and future hospitality and lifestyle trends both in the China market and globally. * Conduct workshop with PR company regarding to brand value, essences, personality, tone of voice, guest experience and signature touchpoints. * PR strategy & marketing plan development with PR consultant company and explore new promotion channels, and produce timely story angles throughout social media. * CIS design and VI standard related tasks. * Website content development and copywriting core message. * Work with PR consultant to develop all promotion collateral design and content. 2. Budget and pricing strategy* Conduct market research, brainstorming with Exomm members and headquarters, purposing pricing strategy basing on competitor analysis and market positioning.* Preparing annual budget and action plan, marketing plan to reach the target. 3. Business development * Establish sales activities and lead sales team to target OTA, TA, Mice agencies, corporate accounts and other potential business source. * Maintain good relationship with Tourism-board office and get necessary supporting and information, joint city promotion, travel fair, mice exhibition and association conference frequently. * Work closely with F&B department and create customized wedding package, private events, birthday party to meet the trends of young elite class. * Leasing and tracking other revenue which assigned by hotel board team. 4. Other responsibilities:* Participate five-star rating assessed standard preparation. * Hotel shops merchant and leasing related.

Addis Ababa, Ethiopia, Africa

Responsibilities:* Conduct market survey and competitor’s analysis. Preparing business plan & pricing strategy & marketing positioning.* Finalizing department manning and job description of each position. Introduction of hotel management company culture, standard, vision, mission and SOP. Make sure each team members understood job description and KPI.* Organize sale call with GM, Excomm team to visit Ambassadors, Minister of Foreign Affairs, Africa Union, Europe Unions, NGO, UNECA, World Bank etc…. international and area organizations. Establish cooperate with such key account and target mice& National day reception and varies business opportunities. * Target RFP accounts like Boeing, Bombardier, GE, Coca cola regional conference & Business travelers and build up long term cooperation through high quality service and creative “ WOW” features to impress decision makers and VIPs. * Work with revenue manager to finalize local wholesale agents( Booking; Expedia; Agoda ; Tripadvisor) and overseas wholesale ( Ctrip; Rakuten; CITS). Provide hotel information about hotel to all TPI website. Check all photos, location, room features if it s correct, in order to increase Search Engine Optimization. * Get city event calendar & Exhibition calendar; Peak season for annual party & wedding & school graduation ceremony & Mice and Events. Work with revenue manager to analysis group's strategy including rate grid and competitiveness purpose our group rate strategy. Brief to catering & event team to full understood the rate structure.* Participate the mice show, roadshow domestic and overseas to target the potential market. Hosting Fam trip for travel agencies from domestic and overseas to promote hotel products. * Utilize online tools - Brand Website, local website and Internet Distribution Channels.* Coordinate GM and operation department to organize AU summit opening ceremony. Hosting 55 president and representative and 1000 top VVIP state dinner.

Wuxi City, Jiangsu Province

Responsibilities: * Conduct market survey of OTA / Travel / Mice segment and submit market strategy plan to hotel EXCOM team, which including rooms, catering, mice and wedding analysis reporting. * Researching resort hotel’s pricing principle as weekday, weekend and public holiday’s variation. Set up pricing purpose for all category of 825 units.* Accomplish monthly, annual budget for overall rooms, catering and F&B. Pursuing monthly forecast and set up the action plan to achieve to budget. * Purposing the room rental for 5,000 square meters function space and draft meeting package, wedding package items. * Work out department manning and job description for different roles. Staff recruitment, development and training. * Selecting the appropriate mix of communication methods, like hotel website, hotel presentation, wechat, weblog, opening ceremony to improve the brand visibility. * Actively communicate with the operation leaders and work out the practical plan for the operation issues.

Ningbo / Changzhou

* Produce the annual revenue plan and set the goal for individual sales person. * Work closely with revenue manager and director of catering, to purpose the monthly revenue plan and take the action accordingly. * Participate the community of association, trading show, internal roadshow and government tourist festival; to increase the hotel awareness. * Maintain good communication with Regional Sales and Marketing leaders and implement corporate initiatives. * Keep monitoring the competitors rate ,seasonal promotion; social events and wedding business and sensitive about the market trends and quick action according to business leads. * RFP accounts connection. Develop new RFP accounts and introduced by regional office, to maximize the get mice leads opportunities. * Research the city and hotel history and selling points, purpose varies packages and promote at OTA channels, to attract the leisure, business guests and increase the market share. * Wedding promotion. Analysis wedding consumption, wedding size and guest comments. Organize quarterly wedding communication conversation with catering sales team and F&B team. * Motivate team with purpose incentive plan, team building and promote to new job role. Organize daily briefing to set the job task and following up by deep-briefing.

Shanghai City, Anhui Province

• Manage, review the effectiveness of club promotions. • Maintenance of regular and timely member communications. • Design and execution of club advertising plan against the annual budget. • Planning and execution of member social events and activities.• Establishment and maintenance of member and member prospect databases. • Submission of regular and detailed sales reports. • Training and supervision of the Sales Team. • Updating the latest information of Club website.

Suzhou, Shanghai

• Develops and maintains contact with business generators, meeting and convention planners, travel agents, tour operators, corporate accounts, identifies and handles sales leads effectively and efficiently.• Constant customer contact directed towards existing customers and potential customers.• Represents the hotel and participates in local and domestic sales activities.• During sales calls, carries out “cross selling” in accordance with corporate and divisional guidelines.• Monitors and reports on market and competition within own market segment.• Assists in planning and coordinating sales activities and events.• Builds profile within local market place through attendance at various events and local market place.• Managers account base and maintains all customer information up to date manually and electronically.• Analyses, evaluates and improves personal performance on a continual basis.

Wuxi

• Sales activities undertaken in preparation for the hotel opening, publicity and promotion for hotel brand. • Establish business cooperation with top 500 multinational firms, set up RFP agreement.• Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business.• Monitors competitors activities and assists in marketing intelligence. • Work closely with conference& catering sales team for hosting the mice groups. • Develping FIT, long stay, mice groups and social events to achieve montly target and maximize the hotel revenue. • Maintainance good relationship with key influencer and desicion maker, foresight of client’s activities.

Wuxi, Jiangsu, China

• Establish new business and maintain existing business accounts through the preparation and execution of action plans. • Entertain prospects and existing key accounts with the view to sustain business and generate further sales. • Handle accounts/prospects jointly with DOS. • Maintain a regular sales call to seek potential leads. • Monitor competitive set and communicate tactical changes to Manager

Hongkong/ Japan/ Taiwan

College, Dutch

Activities and Societies: Choir;

Bs, Business English

Activities and Societies: Taking part-time job for government, carrying on Questionnaire Survey for two years