Outreach & Sales Director
- Designed and executed marketing plan, led marketing initiatives, and met and exceeded targeted occupancy ratios.
- Created/managed lead-generation system, developed/sustained referral resource relationships, and increased leads and unit sales potential.
- Researched senior-housing industry competitive market intelligence, structured competitive service offerings, and expanded marketing footprint.
- Established trusted prospective resident relationships, scheduled and conducted guest tours, and showcased facility advantages and benefits.
- Coordinated new resident support services, recommended transitional resources, and facilitated seamless guest transitions.
- Orchestrated and hosted community outreach events, featured facility service offerings, and expanded community awareness and market presence.