Outreach & Sales Director
• Designed and executed marketing plan, led marketing initiatives, and met and exceeded targeted occupancy ratios. • Created/managed lead-generation system, developed/sustained referral resource relationships, and increased leads and unit sales potential. • Researched senior-housing industry competitive market intelligence, structured competitive service offerings, and expanded marketing footprint. • Established trusted prospective resident relationships, scheduled and conducted guest tours, and showcased facility advantages and benefits. • Coordinated new resident support services, recommended transitional resources, and facilitated seamless guest transitions. • Orchestrated and hosted community outreach events, featured facility service offerings, and expanded community awareness and market presence.