Rose Karimpour Email & Phone Number

Sydney, NSW, AU

• Wallebi is a comprehensive crypto exchange offering healthy liquidity and secure, diversified digital trading options. My tenure as a Product Designer has encompassed the following:
• Team-Led Product Acceleration:Spearheaded a multifaceted team, integrating insights across development, product management, and stakeholder expectations to create a unified and enhanced platform. This led to a.
• Retention-Driven Onboarding Design:Executed in-depth user interviews, identifying and mitigating onboarding challenges and functionality issues, which resulted in user retention during the critical first 30 days.
• Strategic Data-Informed UX Enhancements:Championed the adoption of data analytics in design decision-making processes, which advanced user experience and informed a product evolution that saw increase in customer.
• User Interaction Enhancement & Implementation:Prioritized the development of intuitive user interactions, delineating clear user flows, wireframes, and prototypes. Collaborative efforts with engineering ensured.
• Continuous Usability Advancements:Conducted comprehensive usability testing, leading to iterative product enhancements in lockstep with user expectations and market changes, contributing to reduction in user support.

• TransPay, an online gateway system, empowers businesses with secure digital payment solutions, fostering innovation in online commerce. As a Product Designer at TransPay, my transformative initiatives included:
• UI Redesign & Satisfaction Boost:Successfully redesigned the user interface, leading to uplift in customer satisfaction scores by enhancing usability and streamlining the transaction experience.
• Advanced Security & Fraud Reduction:Implemented advanced security features which decreased fraudulent transaction instances, thereby increasing platform trust and security for all users.
• Product Testing & Feature Uptake:Led iterative product improvements based on robust usability testing, resulting in increasing in feature adoption rate and fostering continuous alignment with evolving business needs.
• Feature Innovation & User Growth:Initiated and oversaw the launch of pioneering features that contributed to growth in the user base, securing our competitive edge in the fast-paced e-commerce sector.

• Radman, a dynamic digital marketing company, is dedicated to redefining businesses' online presence. As a Product Designer at Radman, I contributed significantly to elevating digital experiences and optimizing client.
• Game-Changing UI/UX Overhauls:Revamped the UI/UX for over 30 client projects, resulting in an average boost in client lead conversion rates and elevating user experience standards.
• Client Retention and Team Collaboration:Instrumental in team endeavors that yielded a significant increase in client retention rate, by bringing together diverse expertise to craft unified digital solutions.
• User Feedback and Product Improvement:Directed feedback-driven product refinements, which heightened product performance and markedly amplified user satisfaction and engagement metrics.
• Responsive Design Leadership:Led the adoption of responsive design strategies, reducing cross-device usability issues and ensuring a consistent, quality user experience across all platforms.
• Client-Centric Solutions:Custom-designed digital strategies resulted in exceeding targeted commercial objectives for our clients, cementing enduring partnerships.

• User Research and Insight Generation: Engaged in user research efforts, helping to uncover key insights that informed our design strategy and contributed to more user-centric product features.
• Collaborative UX Ideation: Actively contributed to brainstorming sessions and provided input that helped shape the user experience across multiple projects.
• Interface Design Enhancement: Assisted in refining user interfaces, focusing on simplifying navigation and improving the overall aesthetic, which was well-received in user feedback sessions.
• Prototyping and Wireframing Agility: Developed skills in creating wireframes and prototypes that effectively communicated design concepts, contributing to a more efficient iterative design process.
• Design Consistency Steward: Supported the maintenance of a consistent look and feel across the product by utilizing and expanding the design system in collaboration with senior designers.
• Professional Growth and Integration:Absorbed industry best practices through mentorship and training, applying this knowledge to enhance design workflows and outputs.

Master'S Degree, Computer Engineering

Published Papers: 2015 Rose Karimpour, Mohammadreza Khayyambashi, Naser Movahhedinia, “Applying Ant Colony Optimization for Load Balancing.

Bachelor Of Science (Bsc), Computer Engineering

Diploma Of Education, Mathematics