Content strategist and writer/storyteller working with a myriad of clients in the hospitality, publishing, and travel sector.• Content strategy and creation. • Long and short-form brand and copy writing.• Art direction and creative production.

• Creative direction, branding, and strategy for wild plum gin elixir.• Successfully launched product in February 2022, selling 50% of stock in first week.• Conducted market research to test viability of product and areas of opportunity.• Deployed brand look and feel across web, social, and email.• Worked with vendors and producers to establish timelines, product delivery, distribution, and sales.

• Conceptualized, directed, and managed rebrand and full website launch, including agency management, timelines, contracts, and deliverables.• Developed brand strategy, identity, personality, and guidelines and implemented these across all touchpoints—website, email, YouTube, social, PR, print and digital. • Established strategies, interactions, and approaches across paid, earned, and owned media.• Conducted market research to establish customer profiles, user journeys, and need… Show more • Conceptualized, directed, and managed rebrand and full website launch, including agency management, timelines, contracts, and deliverables.• Developed brand strategy, identity, personality, and guidelines and implemented these across all touchpoints—website, email, YouTube, social, PR, print and digital. • Established strategies, interactions, and approaches across paid, earned, and owned media.• Conducted market research to establish customer profiles, user journeys, and need states, and used these to inform our content strategy. Show less

• Developed and deployed content strategy across paid, owned, and earned channels, working with founders to identify KPIs using reporting and analytics tools.• Established consumer personas, key need states, and user journeys to inform the lifecycle marketing strategy and conversion pipeline. • Oversaw the ideation and production of all creative elements, sourcing and managing various freelance creatives for specific campaigns. • Managed marketing spend and budget against… Show more • Developed and deployed content strategy across paid, owned, and earned channels, working with founders to identify KPIs using reporting and analytics tools.• Established consumer personas, key need states, and user journeys to inform the lifecycle marketing strategy and conversion pipeline. • Oversaw the ideation and production of all creative elements, sourcing and managing various freelance creatives for specific campaigns. • Managed marketing spend and budget against projections.• Conceptualized and executed several strategic partnerships and collaborations. Show less

• Oversaw and managed rebrand across the company—distributed across paid, earned, and owned media channels including TV, digital, social, OOH, and print.• Managed a team of designers, content creators, and external vendors to produce all in-house creative and execute brand voice and tone across assets. • Developed content strategy and content calendar—identifying key narratives to share with our community to effectively tell our brand story and drive sales.

• Copywriting for all external communications—email, social, app, web and print. • Developed strategies for new restaurant openings through focus groups, local area surveys and market research.

• Established partnerships with a number of key industry figures and companies.• Conceptualized and managed several experiential marketing events, initiatives, and partnerships.• Ran a series of cooking demonstrations with GrowNYC and Dig chefs, and a Dig Acres farmers market at various restaurants.

Compiling, editing, formatting and designing the annual yearbook.