Rose M. Email & Phone Number

Colorado Springs, Co, Us

Leads large-scale Agile and lean projects for a team of four web developers/designers, digital contractors, as well as external agencies for product portfolio management. Collaborate on product management and ideation with marketing, digital media analysis, and market research teams for 90+ websites. Data-driven research to design the user experience strategy utilizing and administering Google Analytics, Google Tag Manager, and Google Data Studio. Create and maintain dashboards for KPIs from Google Analytics, social media, Google Ads, as well as research in SEO success with Google Search Console.Played key role in product management of website with 10 million annual users promoting beef by engaging with external stakeholders to effectively implement the digital marketing strategy.Create digital membership user experiences by evaluating websites, redesigning the site's information hierarchy, and ultimately delivering an optimized user experience.Lead cross-functional team to envision and define a national agricultural membership site that created a compelling and cohesive user experience by ultimately increasing the conversion rate by 71% .Experience at effectively presenting and communicating highly complex business, digital, and analytical concepts to cross-functional teams, non-technical users and senior leadership.Lead Google Analytics training sessions and workshops for 80-plus internal and external stakeholder teams through both in person and virtual presentations.Spearheaded product management of Google Analytics and Google Tag Manager tracking conversion across 90+ internal and external stakeholder websites for improved data-driven insights.Lead Google Data Studio product portfolio to provide Google Analytics campaign data to design and deliver 120 dashboards in three months for strategy research for internal and external stakeholders.Comprehensive knowledge of existing and emerging digital products and data analysis.

Centennial, Colorado, United States

Framed digital journeys for small agri-businesses to support state membership association websites. Shaped online membership application experiences including site page layout, content, and digital assets. Oversaw acquisition, configuration, and training for learning management systems reaching 25K end users. Defined secure password management process to enable interdepartmental account sharing for social media and digital platforms.Won National Agri-Marketing Association Merit Award for NCBA.org brand update and website redesign requiring coordination across multiple sub-domains and peripheral websites.Strategized the collection of analytics data on Amazon Alexa and Google Assistant voice-assisted experiences for beef consumers by implementing custom digital analytics tracking.Optimized email deliverability to 120K subscribers with proper domain-level authentication resulting in 80% open rates and 56% click-through rates.

Colorado Springs, Colorado, United States

Developed and delivered websites for individual clients while working toward bachelor’s degree. Adhered to best practices in UI/UX design and created custom graphics. Leveraged HTML, CSS, JavaScript, and Adobe Creative Suite while strengthening skills in PHP and SQL. Resolved client support requests.Ensured availability of fantasy sports website including payment gateway integration for 5K+ teams and $500K in annual revenue.Designed layouts, edited content, and made enhancements to e-commerce services based on customer feedback for online boutique clothing shop.Outlined and developed regional community event website reaching 10K attendees.

Colorado Springs, Colorado, United States

Designed, developed and produced content for the ProRodeo.com website using CSS/HTML/JavaScript. Created and updated the annual special event microsite for the Wrangler National Finals Rodeo for providing sports statistics and competition results for tens of thousands of fans. Implemented digital video technologies for streaming highlights and live videos online for enhanced viewer experience.