- Optimizes marketing channels for clients, driving increased lead generation and customer acquisition through tailored strategies.- Manages digital advertising campaigns on platforms like Google Ads and Meta, delivering cost-effective performance.- Crafts and edits persuasive copy for email campaigns, landing pages, and social media to boost engagement and conversions.- Conducts audience research and develops data-driven content strategies to align messaging with market trends and customer needs.

- Spearheaded growth-focused marketing strategies for NutriRite, resulting in a 35% revenue increase over three years by optimizing customer acquisition channels and crafting a new brand identity. - Managed paid advertising campaigns across multiple platforms, ensuring alignment with target audience needs and acquisition cost goals. - Directed creative campaigns for 40+ clients, including automotive, beauty, and technology sectors, improving brand positioning and customer engagement. - Delivered data-driven insights through competitor analysis and performance tracking to refine marketing strategies.

- Drove a 57% increase in traffic for www.igma.tv through targeted online campaigns and an enhanced brand identity.- Improved middle-of-funnel conversion rates by crafting engaging content and optimizing messaging to drive customer retention. - Collaborated with cross-functional teams to implement innovative marketing solutions, including live celebrity chats, achieving a 40% increase in audience engagement.

- Partnered with the editor-in-chief on publication-related tasks, including content planning, issue coordination, and editorial decision-making, supporting the successful release of 10 print issues.- Wrote, edited, and proofread articles for print, ensuring accuracy, clarity, and adherence to the magazine's style and tone, with a portfolio of 61 published articles for the magazine.- Guided the graphic artist in design, ensuring visually appealing and cohesive magazine layouts for each issue of the publication, leading to a 15% increase in reader correspondence influx.