Rose Zhao

Rose Zhao Email and Phone Number

Global Data Strategist, Reporting and Analytics @ Eurofins Consumer Product Testing
San Gabriel, CA, US
Rose Zhao's Location
San Gabriel, California, United States, United States
Rose Zhao's Contact Details

Rose Zhao personal email

n/a

Rose Zhao phone numbers

About Rose Zhao

I am an Email Marketing Manager at RebatesMe, a leading online cashback platform that helps shoppers save money and earn rewards. I design, execute, and optimize email campaigns that drive customer acquisition, retention, and loyalty, using data-driven insights and best practices.Previously, I was a Global B2B Marketing Coordinator at Levi Strauss & Co., where I planned and implemented content marketing strategies across 30 markets, showcasing the value proposition and sustainability vision of the iconic denim brand. I managed and led an external agency for art and graphic design, and developed an effective A/B testing playbook that resulted in surpassing KPIs with significant increases in open rates, click rates, interactions, and campaign-based revenue.I have a BBA in Marketing from the University of Houston, and a background in communication and media studies from Houston Community College. I am fluent in Mandarin and English, and I have an International Baccalaureate from the International School of Beijing. I also have a interest in nursing from Penn State University.My main passion is introducing sustainability into the practice of selling, creating, and marketing fashion. I believe that fashion can be a force for good, and I strive to make a positive impact on the environment and society through my work. I am always eager to learn new skills, trends, and best practices in the B2B marketing field, and I enjoy collaborating with diverse and talented people who share my vision and values.

Rose Zhao's Current Company Details
Eurofins Consumer Product Testing

Eurofins Consumer Product Testing

View
Global Data Strategist, Reporting and Analytics
San Gabriel, CA, US
Website:
eurofins.com
Employees:
25339
Rose Zhao Work Experience Details
  • Eurofins Consumer Product Testing
    Global Data Strategist, Reporting And Analytics
    Eurofins Consumer Product Testing
    San Gabriel, Ca, Us
  • Rebatesme
    Email Marketing Manager
    Rebatesme Feb 2024 - Present
    - Completely overhauled our automated email workflows, including welcome series, re-engagement campaigns, and drip sequences, using A/B testing to increase open rates and click-through rates.- Developed email marketing strategies with a focus on data-driven insights, personalization, and audience segmentation, leading to an increase in conversion and an increase in email revenue.- Lead the initiative to begin contacting users through SMS after fierce data collection on customer… Show more - Completely overhauled our automated email workflows, including welcome series, re-engagement campaigns, and drip sequences, using A/B testing to increase open rates and click-through rates.- Developed email marketing strategies with a focus on data-driven insights, personalization, and audience segmentation, leading to an increase in conversion and an increase in email revenue.- Lead the initiative to begin contacting users through SMS after fierce data collection on customer preferences. - Implemented organic and targeted acquisition strategies, growing subscriber lists, while improving email database hygiene and ensuring compliance with GDPR and CAN-SPAM regulations. Show less
  • Levi Strauss & Co.
    Global B2B Marketing Coordinator
    Levi Strauss & Co. Aug 2021 - Jan 2024
    - Developed an A/B testing playbook to organize data and reach statistical significance, while pushing for the prioritization of analytics, resulting in us surpassing KPIs with increases in open rates (+101%), click rates (+61%), interactions (+120%), and campaign-based revenue (+49%) based on 2022 benchmarks.- Coordinated, planned, and designed campaigns for a global audience across 30+ unique markets, considering regional language requirements, special events, and promotions… Show more - Developed an A/B testing playbook to organize data and reach statistical significance, while pushing for the prioritization of analytics, resulting in us surpassing KPIs with increases in open rates (+101%), click rates (+61%), interactions (+120%), and campaign-based revenue (+49%) based on 2022 benchmarks.- Coordinated, planned, and designed campaigns for a global audience across 30+ unique markets, considering regional language requirements, special events, and promotions, resulting in 12-15 different emails sent daily and 6 million emails sent per month.- Pioneered new collaboration methods with sales and IT teams during organizational restructuring, increasing our communication efficiency, resulting in my role expanding from a North America- centric focus to a global scope.- Analyze data using Google Analytics, Hybris, and CrazyEgg, gather insights, and then create presentations to explain market trends to our cross-functional teams.- Manage and lead an external agency for art and graphic design, while also jumping in and taking over asset creation for projects with tight deadlines. Show less
  • Shabu Zone
    Marketing Manager
    Shabu Zone Sep 2018 - Aug 2021
    Houston, Texas, United States
    - Implemented in-person surveys and digital waitlists for customer data acquisition, enabling us to send targeted marketing campaigns through email and SMS, resulting in a 210% increase in marketing revenue.- Optimized website SEO, collaborated with local micro-influencers, forged new partnerships, created content for five social media platforms, and strategized for billboard campaigns and programmatic displays.- Identified improvement opportunities in customer service and staff… Show more - Implemented in-person surveys and digital waitlists for customer data acquisition, enabling us to send targeted marketing campaigns through email and SMS, resulting in a 210% increase in marketing revenue.- Optimized website SEO, collaborated with local micro-influencers, forged new partnerships, created content for five social media platforms, and strategized for billboard campaigns and programmatic displays.- Identified improvement opportunities in customer service and staff sales tactics, coaching staff to upsell drinks and add-ons, elevating ratings from 3.5 stars to 4.6 stars in one year and increasing average cover by 29%. Show less
  • Coach
    Sales Associate
    Coach May 2016 - Jan 2020
    Houston, Texas Area
  • Coach
    Digital/Ecommerce Intern
    Coach May 2018 - Aug 2018
    New York, New York
    Developed impactful retention strategies for Coach Outlet and hit strict ROI goals.- Collaborated on refreshing the main landing page with new products and stories.- Produced high-quality merchandising data using advanced Excel and Adobe Analytics.

Rose Zhao Skills

Marketing Social Media Marketing Marketing Strategy Marketing Communications Millennial Marketing Digital Marketing Html/css Javascript Consumer Behaviour Team Leadership Adult Education English Literature Philosophy Of Mind Political Communication Management Consulting Primary Education Mandarin Teaching Public Speaking Tutoring Customer Service English Social Media Leadership Project Management Public Relations Sales

Rose Zhao Education Details

Frequently Asked Questions about Rose Zhao

What company does Rose Zhao work for?

Rose Zhao works for Eurofins Consumer Product Testing

What is Rose Zhao's role at the current company?

Rose Zhao's current role is Global Data Strategist, Reporting and Analytics.

What is Rose Zhao's email address?

Rose Zhao's email address is rz****@****ach.com

What is Rose Zhao's direct phone number?

Rose Zhao's direct phone number is +181432*****

What schools did Rose Zhao attend?

Rose Zhao attended University Of Houston, General Assembly, Houston Community College, Penn State University, International School Of Beijing.

What are some of Rose Zhao's interests?

Rose Zhao has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Science And Technology, Animal Welfare, Arts And Culture, Health.

What skills is Rose Zhao known for?

Rose Zhao has skills like Marketing, Social Media Marketing, Marketing Strategy, Marketing Communications, Millennial Marketing, Digital Marketing, Html/css, Javascript, Consumer Behaviour, Team Leadership, Adult Education, English Literature.

Who are Rose Zhao's colleagues?

Rose Zhao's colleagues are Madeline Quinn, Ana Paula Tavares, Vincent Lee, Anne Lissy Über Espiñosa Martini, Natalia Wesołowska, Ellyse Burgess, Richard Deleon.

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