Roseanna Hart Email & Phone Number

Rugby, Gb

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Paris, Fr

Responsibilities: Go-to market for multiple brands worth over £100M Net Turnover: Elvive, Botanicals, L’OrealKids, Elnett, Stylista, Studio Line Ownership of annual growth plans, the brands’ P&L: track & deliver against profit targets byoptimising value-penetration mix Articulate brand vision internally, managing wide senior stakeholder network, andexternally, to Tesco, JS, Asda, Morrison, Waitrose, Boots, Superdrug, Amazon etc Identify new channel opportunities, e.g. Costco, Iceland, Lidl Team development: coaching direct reportsResults: Landed Elvive’s new format strategy to drive more competitive £/ml on the incentive curve Delivered biggest haircare launch since 2015, Dream Lengths, selling-out £2M in just 1 month

Paris, Fr

Responsibilities: Go-to-market strategy: business planning for 120 SKUs/16MU, setting product hierarchies,developing promotional plans, devising national game plan for 5 to 20 NPD p.a. Inspire trade with exclusive products, bespoke limited editions, shopper eventing, GWPsResults: Delivered £50m [+15%] Net Turnover, 16.5% [+7%] £ms, 1.4x faster than the dynamic yetmature market rate, as the fastest growing brand Landed space increases: JS +20%, Asda +10%, Wilko +49% Shaped global marketing organisation transformation: pilot now rolled out

Paris, Fr

Responsibilities: Brand management of World’s largest anti-ageing skincare [£25M] and UK gifting [£1.3M] Leverage consumer insight using Nielsen, Kantar, Globe Brand Equity, Social Sentiment,commissioned research [U&A, Clinical, CUT, BUT-C, focus groups, shelf test, call backs] Drive UK content agenda through concise Integrated Marketing Communication briefs tocreate disruptive, emotional campaigns and consumer experiences Full ownership of ATL and BTL maximisation [£5M budget]: TV, Sponsorship, VOD, OOH,Cinema, Precision Advertising, Social Media, UGC, PPC, SEO, CRM, PR Measure media performance against benchmark KPIs using ROI analysis, market sharegrowth, brand equity scores. And optimising using AB testing, econometrics, neuroscienceResults: Turned around Laser Renew brand in 1 year: -12% to +27% Developed new UK insight, #betterthanever expressed through first-ever real womenadvocacy platform Led first-ever luxury superiority comparative claim

Paris, Fr

Responsibilities: Growth of strategic new brands: market positioning, portfolio maximisation Brand architecture development: local language adaptions on pack, comms, POS, claimstrengtheningResults: Persuaded the business to support the brand love behind Extraordinary Oil with medialeveraging 3700 positive reviews and #1 facial oil claim, achieving 2.6x uplifts Maintained cleansing share in a dynamic category [+6%] with winning operational mix [noNPD/media]

Paris, Fr

Responsibilities: Repositioning strategy: crafted powerful, targeted insight, compelling conceptResults: Identified white space innovation opportunity in heat styling, pitched to global whobought into it in its entirety. Achieved 2% £ms in its 1st quarter

Paris, Fr

 Redken and Pureology Account Manager: best performing rep overachieving sales targets by 120% Maybelline Marketing: developed foundation shade gap proposal Yves Saint Laurent beauty E-Commerce: website management and social media strategy

London, Gb

Five weeks during Paris Fashion Weeks 2010Event management of After-parties dealing with performers such as Pharell Williams and sponsors Grey Goose.Work planning of interns to ensure organisation of showroom, efficient analysis of international press.Preparation of; Pre-fall, A/W 2010 & S/S 2011 collection presentations and runway shows.

New York, Ny, Us

Post gained by application to AIESECTaught English to Venezuelan nationals, planned private and group classes for students of all ages.

Bsc (Honours), International Business With French

Gestion-Economie

Education record