Dynamic leader with a proven track record in enhancing customer engagement and loyalty through innovative strategies and effective team leadership. As Director of Catalog & Engagement at Augeo, I led a team to create and execute loyalty programs for Fortune 100 clients, driving a 23% increase in transactions in 2022. With 12+ years of experience in B2C, marketing, and loyalty industries, I specialize in rewards structures, customer engagement, and gamification tactics.I have a strong background in strategy, project management, and product development, successfully managing multiple loyalty platforms using various project management tools. Experienced in retail, I excel in strategic planning, cost optimization, and fostering strong relationships. Fluent in Spanish, I bring exceptional problem-solving, communication, and organizational skills. Proactive and results-oriented, I focus on financial management, organizational development, and operational excellence. As a leader, I am passionate about fostering development, cultivating a positive culture, and embracing diversity to empower teams and deliver exceptional results.