Rose Ayers Email & Phone Number

Des Moines, Ia, Us

Waukee, Ia, Us

West Des Moines, Iowa, United States

Anywhere

• Lead photographer for commercial sets, specializing in set design and lighting, assembled project files and preformed follow ups (Clients: Nordstrom Direct, Wartburg College, John Deere C&F and Waterloo Works)

Johnston, Iowa, United States

• Executed digital, online marketing efforts to increase client awareness, event participation, and engagement• Maintained, wrote copy for newsletter articles to increase click-through and other engagement• Designed and managed digital assets for visual content usage in a variety of marketing efforts• Researched and managed relations with brand advocates through corporate partner companies and marketing teams, and utilized industry influencers and industry-specific hashtags to increase reach and gain positive B2B exposure• Crafted and managed a variety of marketing communication channels via printed publications, press releases, newsletters, presentations, direct mail, and local events• Lead Copywriter for marketing communications, determine goals, establish a budget, and utilize analytical data to assess effectiveness• Curated and managed integrity of target market contact information to utilize in email marketing efforts, and implemented email marketing campaigns to target preferred demographics• Utilized Google Analytics Search Console, My Business, and Tag manager to achieve SEO goals• Worked with webmaster to implement structured data on site

Des Moines, Iowa Area

• Maintained editorial calendar and logistical needs for all events• Lead Copywriter for website newsfeed and content marketing efforts• Composed marketing budgets for multiple managed associations, set benchmarks, and allocated funds to specific initiatives, allowing associations to stay on track and increase ROI• Framed and managed long- and short-term marketing plans, acted as lead author of membership value proposition, and followed through on verifiable campaign metrics• Utilized integrated marketing to deliver a member-focused experience• Drove and employed social news and microblogging to extend market reach via social networks• Primary PR contact for government and educational institution queries• Prepared market research for annual events, crafted attendee surveys and industry leader interviews• Secured funding for market research through industry sponsorships and determined new sponsorship opportunities via post-event analytics• Instructed other marketing team members on SEO best practices

Des Moines, Iowa, United States

• Increased annual fundraising donations by 36.7% in 2015• Lead Copywriter for WordPress blog for seven managed association• Managed web content to increase backlink with minimal outreach• Designed and directed mobile advertisement for yearly events via a customized mobile application• Prioritized content for push to mobile application to increase engagement• Utilized SEO tactics to increase digital traffic on predetermined goal sites for major yearly events• Managed HubSpot and Salesforce accounts to engage B2B to automate marketing campaigns• Formulated marketing budgets, maintained sponsored web content and paid social advertisements, boosting long-term marketing plans while keeping the flexibility to pivot under industry changes

West Des Moines, Iowa

• Managed Sales Specialist's sales goals• Followed weekly sales reporting to achieve location/store goals• Utilized reporting to optimize sales within my departments and maintain consumer flow in high-margin product line areas• Increase sales while reducing shrink with inventory management reporting and control• Managed sales floor employees and produced observations to management for training/coaching opportunities

Des Moines, Iowa Area

• Worked on migration of technical procedures • Styled for new single-source web formatting• QA team member’s work

Ankeny, Ia

• Developed and maintained marketing and branding materials• Weekly reporting, utilizing Google dashboards• Head of project planning and lead generation

Waverly, Ia

• Successful completion of commercial photography assignments that required planning, follow-through, and results to meet client objectives• Utilized Adobe AE products to complete video editing for large, heavy equipment client• Directed crew and performed videographer duties• Met with clients to determine project goals; discussed shots and photographed sites from numerous perspectives• Utilized CAD programs to import pre-made 3D models, assigned materials, and prepared lighting for renderings• Assembled photographs and 3D models to produce a photo-real presentation for the client• Analyzed results to produce a practical and cost-effective market plan• Created schedule for market plan execution• Developed and maintained prospect client list, mailers, brochures, re-vised website, and secured new books of business for the company• Provided support for design teams with; photography, graphics, video effects, video editing, web design, and 3D model manipulation• Supervised photography department, kept tasks on schedule, daily reported to the owner.• Lead all employee meetings regarding Photography or Marketing• Utilized industry software to perform duties; Photoshop, Illustrator, Aftereffects, Rhino, ProE, Dreamweaver, MS Office, MS Sharepoint

Des Moines, Iowa Area

•Pre-underwrote all new business sold through NSSI Coded policies with industry-standard software•Effectively communicated with Sales Agents to produce a better customer experience and solid books of business •Provided weekly reports to supervisor on production numbers, processing statistics, and agent behavior•Often lead team meetings without prior request from managers•Previously Participated on Internal Group Committees: Communications-4yrs, Agent Newsletter-1yr, Get Connected-3yrs, Trailing Document Centralization-2010 -Currently participating in a vital role in the Standard Operation Procedure team to standardize daily procedures

• Photographed Sports including Basketball, Baseball, Wrestling, Track, Football, and other sports activities • Lead copywriter for accompanying columns for High School Coverages of sporting events

• Worked from Cedar Rapids, Iowa, warehouse with the studio manager• Contract position for photographing women's apparel for website publication; purses, shoes, and other apparel• Utilized small adjustable set with 180-lighting. • Set-up with Cannon equipment, Mac IOS, and digitally sent to the production team

• Managed personnel and distribution rates in assigned region.

• Intern position in the newsroom• Produced current pictures for the Real Estate section and interest pieces

• Photojournalist intern• Photographed local sports for the high school• Processed and printed all films• Finalized selected photographs for the editor on print-ready pages.

Bachelor Of Arts - Ba, Marketing And Public Relations

Associate Of Arts - Aa, Professional Photography