Introduce families to what memory care is about, produce community educational programs and provide resources to families caring for a loved one with dementia.

Marketing Director - CBS Broadcasting - St. Petersburg, Fl 2000 - October 2008Analyzed/researched stations(s) format needs and designed comprehensive marketing programs that included the use of traditional media. Developed major station events to brand station formats in the market. Managed marketing/promotional budgets. Trained/hired all staff. Interfaced with clients on all major key account sales initiatives. Developed successful programs for sales department to utilize to generate revenue and increase client expenditures with station(s).

Analyzed researched and designed comprehensive marketing programs to increase market share. Developed events to brand station formats in the market. Managed marketing/promotional budgets. Trained/hired all staff. Interfaced with clients on all major key account sales initiatives. Developed programs for sales department to utilize to generate revenue.

Established Coppertone Regional Marketing Headquarters for State of Florida in Tampa. Managed an annual media/promotions budget for Coppertone initiatives throughout the State of Florida. Designed and coordinated multi-media consumer/trade promotions, which increased product shelf space in stores and contributed to market share growth. Trained/hired all staff.

Developed/coordinated promotional and marketing programs for Coppertone throughout the State of Florida. Presented and developed marketing plans for Metropolitan Life Insurance and Tampa Tribune.

Managed over 120 active real estate accounts, developed marketing concepts for clients, created copy/ad layout, serviced established sales accounts and generated new business with innovative promotional techniques and excellent client communication skills.