Christa Rose is a trailblazer in the digital analytics field and has built analytics practice groups at some of the world's largest full-service agencies, as well as at cutting-edge data startups. She currently heads marketing analytics agency Action Point Analytics, as well as BEX Engine, a reputation analytics platform.Christa's client list includes Goldman Sachs, Deloitte, Accenture, AT&T, Edelman, AIG, HSBC, UBS, Target, Heineken, Coke, Esteé Lauder Companies, TaylorMade Golf, New York City Health+Hospitals, General Mills, McCann, Zappos and more. She is a speaker and subject matter expert on topics such as AI/ML for data integration and user experience, analytics for engagement, digital brand management, and crisis mitigation in a social world. Christa's expertise spans digital analytics, campaign measurement, government affairs, brand strategy and crisis management. Her experience includes leading integration of user path analytics in feature development as Vice President of Client Accounts at Sprinklr, building a digital analytics practice group as Vice President and Head of Global Digital Analytics at Hill+Knowlton Strategies and serving as policy lead on targeted digital advertising at Dell, Inc. Christa also teaches courses on development for philanthropy as well as advertising analytics at The University of Texas at Austin.Christa received a Master of Public Affairs degree, with specialization in Information, Innovation and Technology, from the Lyndon Baines Johnson School of Public Affairs, where she also earned a portfolio in Nonprofit Studies. In addition, she holds a bachelor’s degree in multimedia journalism from The University of Texas at Austin. Leadership roles include a rotation as Eben Tisdale Public Policy Fellow at the Information Technology Association of America in Washington D.C., contributing as a member of the Barbara Jordan National Forum committee, serving as Director and Chair on the TNOYS board, and advising as Chair of the Production and Selection Committee for the LBJ Journal Academic Journal.
Listed skills include Web Analytics, Social Media, Media Relations, Public Relations, and 43 others.