Rose De Mendonça Email & Phone Number

London, Gb

London, England, Gb

Consultant Director of Communications working for a range of health and non-health clients, including Kooth, atai Life Sciences, Dosium, Remcare, Zazu Africa (now ChitChat), Life Story Education, and more.I also provide and advice and guidance for fellows on the NHS Innovation Accelerator, a flagship three-year programme supporting healthcare scale-ups with their strategy and success in working with the NHS. Book a free discovery call: https://lnkd.in/eYixSCRM

Liverpool Street, London, Gb

- Designed the communications strategy for the whole business, focusing on growth in secondary care.- Designed Accurx’s go-to-market strategy for secondary care, managing all elements from audience insight to direct targeting, drawing across teams including Executive, Sales, Marketing, and Communications. - Devised a series of roundtable and learning events for target senior NHS leaders, aiming to showcase Accurx’s impact in secondary care and drive deeper relationships and a more efficient sales cycle.- Produced key messaged on elective recovery for use by sales, communications, marketing, and commercial teams.- Led a 50-strong team of “AccuFolk” at NHS ConfedExpo (the "Glastonbury" of the NHS), generating over 300 leads for the business, coordinating 12+ talks, organising key stakeholder meetings for the CEO, and facilitating stand visits from the Secretary of State for Health and the Chief Executive of NHS England. - Led a senior multidisciplinary team and worked with the senior leadership team at Induction Health to plan and execute the communications around the acquisition of Induction Switch as part of Accurx’s mission to integrate NHS communications. - Crisis management and planning. Coordinating with different teams where relevant, including legal, data and security, clinical.

London, England, Gb

KEY RESULTS* Significantly increased visibility of the brand and projects*- Grew organic search volume for Infinity Health by 250% - Delivered 173% increase in LinkedIn followers and 74% increase in Twitter followers- Rebuilt the website and delivered a 250% year-on-year growth in web traffic- Doubled the website click rate, indicating greater interest and relevance- Launched email marketing campaign with 42% average open rate, double the health industry average; and 11.2% click rate, almost three times the health industry average- Won 55+ pieces of press coverage and 7 podcast appearances including a top 10 European podcast- Wrote applications that have won the company four awards (including a prestigious HSJ Award) and five award shortlistings (including three HSJ Awards and a Patient Safety Award)- 40,000 Infinity users have been trained using materials I developed and produced.RESPONSIBIITIES*Strategy*- Developed and executed communications and marketing strategies in support of business objectives, managing a team of in-house staff and contractors including digital marketing and SEO*Advisory* - Advised the Board and Senior Leadership team on brand, communications, and PR, including crisis management, staff engagement, and user training *PR and events*- Conceptualised, wrote, and pitched thought leadership articles, podcasts, speaking engagements and events on behalf of Senior Leadership to industry influencers, as well as placing on our own site- Managed all press and media relations including creating content, pitching stories, fielding queries- Developed and protected the brand, including managing its relaunch in 2021 and acting as gatekeeper*Diversity, equality, and inclusion*- I was the diversity and equality lead for the business, advising and leading strategies to ensure equality in product development, project management and delivery.

London, Greater London, Gb

- Led communications strategy for this innovative startup accelerator, working collaboratively with the senior leadership team on strategic planning and budget management- Provided strategic communications advice to a cohort of 20-30 companies, partners, and board and advisory members, including the Mayor of London’s office and NHS England- Designed and delivered multi-channel communications strategies for new campaigns: boosting the organisation’s reach to increase the number of London applications in the first year by 15%, in the second year by 45%, and the total number of applications for five accelerators by 57%- Led on strategic stakeholder engagement and event design, including an annual launch event for 250 high-profile attendees, shaping the concept, agenda, and speaker management- Developed communications strategy for four new digital health accelerators, advised local communications teams on digital and social media strategy and conceptualisation and delivery of promotional materials including video and print- Led on media and PR - securing coverage in industry publications and outlets including CNN, Forbes, the Guardian, City A.M., Evening Standard, HealthTech News, the British Journal of Healthcare Computing, and DigitalHealth.Net; and producing printed brochures and flyers- Led on digital and social media strategy and delivery, including website, digital mailing, and managing third party agency contracts.

Global, Oo

- Managed external and internal communications for this global charity seeking to counter religious prejudice, conflict, and extremism- Designed and delivered communications strategies and evaluation for counter-extremism and inclusion projects, including digital, social media, media and public affairs, and risk management- Advised on new project communications design and strategy on sensitive topic areas, including children in schools, university students, women and girls, and fundraising- Managed third party agency contracts for new website design and a PR campaign; both including project design, evaluation, and budget and contract management- Led private donor stakeholder reporting, including project managing the Impact Report.

- Managed external and internal communications for this global charity seeking to counter religious prejudice, conflict, and extremism. (During my tenure, the organisation became the Tony Blair Institute for Global Change)- Designed and delivered communications strategies and evaluation for counter-extremism and inclusion projects, including digital, social media, media and public affairs, and risk management- Advised on new project communications design and strategy on sensitive topic areas, including children in schools, university students, women and girls, and fundraising- Managed third party agency contracts for new website design and a PR campaign; both including project design, evaluation, and budget and contract management- Led private donor stakeholder reporting, including project managing the Impact Report.

London, Gb

- Led the membership programme of this consortium representing patients’ views to policy makers- Developed membership strategy, managed the membership budget, reported impact to the Board- Developed capacity building training and materials for over 250 member organisations, and led on engagement with partners across the world- Developed written content for publication, including newsletters, blogs, and website.

London, Gb

- Designed and delivered internal and external communications on several human rights policy areas in the Human Rights and Democracy Department with a global network of embassies and consulates.- I led on advising UK representatives on policy positions and tactics for negotiating UN Human Rights Council and UN General Assembly human rights resolutions.- Managed elements of the Human Rights and Democracy Programme, including bid assessment and evaluation. This included a field visit to Zambia and writing the subsequent evaluation report.- Briefed Ministers and project managed events including stakeholder networking, and seminars.- Managed high-quality communications, including events, briefings, statements and speeches, an informational booklet, and contributions for the annual Human Rights and Democracy Report (a command paper for the Foreign Affairs Committee).

Barkingside, Essex, Gb

- Fixed-term internship. Insight and experience of advocacy, lobbying and parliamentary work, policy, and campaigns. - Independently managed a qualitative research project assessing campaign impact.

Norwich, Norfolk, Gb

- Taught English through the medium of sport, art, and drama, in this English immersion summer school.- Pastoral care for a class of 30 4-6 year olds.

Ba, Human Geography

Diploma, Garden Design