Rose Tavares Fuhrer Email & Phone Number

Geneva, Switzerland

Geneva, Switzerland

- Developed and implemented paid campaign strategy framework across Facebook, Instagram, Twitter and LinkedIn to reach a qualified target audience, maximize every dollar spent on ads and enhance the work of multiple teams- In charge of live campaign optimization, establishing country permissions, identifying changes on social channels policies for NGOs, and keeping the team updated about ad trends- Implemented a new Social Media Analytics Tracking System report to improve our performance analysis - Collaboration with other teams/departments to create engaging content, monitor and measure its impact- Always with a flexible attitude to help with other duties, problem-solving, and ad hoc demands.

Geneva, Switzerland

Teach bachelor’s degree students in a hybrid classroom in the areas of Social Media, Digital Marketing Technologies, Marketing Fundamentals and Brand Management.

São Paulo Area, Brazil

- Developed multi-channel marketing campaigns from conception through to post-campaign analysis - Delivered marketing campaigns (B2B and B2C) for the launch of 29 new flights in Brazil and abroad, increasing brand awareness and sales - Responsible for the activation of sponsorships and events in projects such as Rio 2016 - Olympic and Paralympic Games, with more than 30 departments to carry out a 360° marketing campaign - Responsible for the development of the multi-channel campaign to launch the "New Premium Business TAM": 60 and 30 seconds advertising film called "The Reunion", OOH, magazines, newspapers, brochures for trade marketing, landing page, social media, increasing brand awareness and engagement - Coordinated a team of 4 and the daily contact with advertising agencies such as Y&R and WMcCANN - Supervised the retail digital media plans: SEO, SEA, social media, email marketing, landing page optimization and customer life cycle management- Responsible for planning, coordination and execution of many internal and external events such as seminaries, marketing and sales convention, meetings and press conferences - Improved budget control of event projects and commercial actions, reducing costs by 20%- Created marketing strategies to build loyalty among VIP customers - 100% of the projects delivered on time and always acting as brand guardian reviewing marketing materials to ensure brand compliance and global consistency.

São Paulo Area, Brazil

- Coordinated relations between licensees and the media for the partnership and development of campaigns - Supported licensees through our processes and contracts, providing product and market inputs such as franchise performance, product presentations, and product mix suggestions- Assisted consumer products managers providing inputs for improving internal work processes and workflows- Responsible for reviewing and editing of contracts and amendments to ensure brand and legal consistency, always interfacing with the legal department- Responsible for monitoring and analysing key performance indicators (revenues, royalties, etc.)- Conducted market research and competitive analysis for the Disney Consumer Products sector in the Toys & Stationery and Fashion & Home areas

São Paulo Area, Brazil

- Prepared weekly sales performance reports and presentations - Responsible for the control of the regional budget - Created a new database of all promotional actions carried out at points of sale in SP and analysis of yields - Provided proposals for planning and assigning objectives for the sales team (weight, revenue and contribution margin) - Carried-out monthly field visits to analyze points of sale, merchandising team, salespeople and participation in direct negotiations with customers

São Paulo Area, Brazil

São Paulo Area, Brazil

Master'S Degree, Jornalism And Communication - Concentration In Media And Digital Communication

This diploma offers complete theoretical and methodological training related to the following fields: digital communication, political.

Post-Graduation, Marketing/Marketing Management, General

Bachelor, Business Administration And Management, General