As a content strategist, I work with our clients to:• Align overall content vision to business goals and user needs• Inventory and help set a plan for an organization’s body of content across channels, sites, apps, and teams• Map and identify areas of improvement in content processes, including operations, tooling and processes, documentation, and life cycle management

This was a hybrid internal / billable role; roughly 50% internal support and 50% client-facing work centered around content strategy.• Worked closely with the Director of UX, Digital Strategy, and Marketing Science; team members; and Project Managers to manage, allocate, and staff projects• Developed new processes, tools, and touchpoints to improve team staffing operations• Content development planning and template creation• Information architecture and sitemapping• Site analysis, high level strategy and slide creation for new business pitches

Leadership• Designed, organized, and executed a marketing strategy from the ground up• Mentored technical team members, supporting the development of their writing and presenting skills, effectively building out an internal content marketing team• Led monthly meetings of the women+ employee resource groupTechnical Writing and Editing• Wrote technical event summaries, podcast interview scripts, and panel interview scripts for technical and non-technical audiences• Provided structural feedback and copy edits for blog posts and technical presentations, increasing clarity and cohesion before publishing• Created architecture and process diagrams for new client proposals, blog posts, and site pagesMarketing and Content Strategy• Stood up and maintained marketing operations: website, blog, case studies, mailing list, CRM integration, social media, digital advertising, personas, metrics, reporting• Increased the type, volume, and visibility of marketing content produced; raised impressions across all owned content channels by 246% inyear one, 189% in year two• Raised the brand profile nationally in a targeted technical community via a new podcast and conference presentations; podcast has over 225k downloads; brand site ranks organically on page 1 for key search term; team members have keynoted regional technical conferences• Raised the brand profile locally through targeted op-eds and articles in local business press

President 2018-2019, 2009-2010; Secretary 2013, 2015-2016

CMO May 2016-June 2018, CCO Nov 2014-Apr 2016Leadership:• Co-Founder and member of core leadership team; key voice in guiding, evaluating, and evolving overall organizational strategy• Developed and evolved strategic market approach plan based on research and metrics regarding market fit and maturity, competition, purchasers and other stakeholdersUX:• Designed high fidelity custom data dashboard mockups for prospects and clients, based on stakeholder narratives and data visualization best practices• Worked closely with product team and clients to generate wireframe and mockup iterations based on customer feedback• Provided UX and UI feedback to product team on live product; strategized with front end developer on approaches to resolving additional client requests and design challenges• Applied customer brand standards to client dashboard mockups; provided design assets to development team as part of design handoffMarketing and Content Strategy:• Created and implemented marketing strategy including vertical-based customer personas, company site, weekly blog, social channels, digital advertising, conference proposals, contributions to trade publications• Successfully pitched content to multiple trade publications, increasing brand visibility while keeping marketing costs extremely low.• Developed and implemented outcome metrics to measure results of the marketing strategy. • Designed and implemented marketing automation including attribute and behavior-based scoring of inbound leads for automated handoff to Sales, title-based persona tagging, email sequences, reusable lead capture forms, A/B testing of calls-to-actionBrand and Graphic Design:• Designed core company brand, including logo mark, visual assets, color palette, descriptive copy, written tone, website content• Designed product brands, including articulating core feature set, stakeholders, market placement, competitive positioning, product names, visual marks, and supporting assets

Chief Product Officer Apr-Nov 2013, CCO Dec 2013-Nov 2014Edtech startup, building social learning tools for educators. This organization pivoted and became Yet Analytics, focused on corporate L&D and learning technologies and infrastructure.

Curated, promoted, and organized chamber music concerts ranging from modern composed music to Renaissance madrigals. Events hosted at a small local concert venue, the Carriage House, in Charles Village.