Rose Hernandez Email & Phone Number

Wilmington, DE, US

New York, New York, US

BusySeed is a Social Media Marketing company focused on helping small businesses compete in the online world. With over 50 clients throughout the USA and international community.

Mount Vernon, New York, US

London, GB

Responsible for driving the product vision, strategic positioning and operational infrastructure of loyalty and customer engagement offering for US, Canada and Latin America Lottery Clients.

London, GB

Responsible for driving the product vision, strategic positioning and operational infrastructure of loyalty and customer engagement offering and new business development for US, Canada and Latin America Lottery Clients.

Denver, CO, US

• Led development of regional customer loyalty programs with 1.3 million active consumers in 42 countries throughout Latin America and Caribbean region. Worked in conjunction with U.S. team for Hispanic segment.
• Established Preferred Pricing Loyalty Program for senders resulting in doubling customer retention, transaction frequency and incremental revenue.
• Conceived and launched an Alliance-based rewards program to increase use of the Western Union Card for use with 1.3 million senders / receivers in 39 countries, 25K retail locations, resulting in 160 alliance partners.
• Implemented processes for integrated advertising campaigns utilizing TV, radio, e-mail, outdoor, POS and digital marketing, leveraging investments throughout the region; setting unified performance measurements and.
• Conducted consumer research leading to insights increasing brand value and customer purchase power by developing alliance deals around customer buying habits.
• Directed customer-focused marketing programs achieving 25% customer participation in loyalty program; in some countries achieving 90% loyalty program penetration.

Denver, CO, US

Bloomfield, CT, US

• Vice President, DM & Credit, Latin AmericaTurned around CIGNA’s LATAM LA&H business from a significant loss to a significant profit within 12 months. Coordinated expansion of business into new distribution and.
• Developed and maintained expenses of $3.5 million, and revenue budgets of $56 million.
• Recruited, trained, and supervised 150 full- and part-time employees, including direct report responsibility for five Miami-based regional directors and managers of seven countries.
• Constructed standardized and centralized customer database of 280,000 that provided Customer Service and Fulfillment operations in Miami, serving 23 countries in the region.
• Spearheaded a series of customer-segmentation driven marketing programs that resulted in new product launches, expanded market penetration, and increased key account base achieving 600% increase in profitability over.
• Applied new sales strategies to increase response levels, from under 1% to double digit.

Redmond, Washington, US

• Conceptualized and managed lead-generation, new customer acquisition programs, and launched long-term customer loyalty strategies.
• Launched direct distribution channel to 38 countries throughout Latin America and the Caribbean, resulting in increased retail traffic and sales volume.
• Designed and built first database of over 200,000 customers in Latin America, and developed direct sales and channel distribution strategies that utilized both B2B and B2C database profiles.
• Systematized and centralized operations, consolidated network of vendors and advertising agency activities resulting in operational efficiencies, cost reduction and uniformity of brand throughout the region.
• Designed lead generation campaign, targeting mid-sized companies in Brazil, Argentina, Mexico, and Colombia that resulted in double-digit responses and substantially increased market penetration in B2B segment.
• Launched first email campaign – newsletter for end-users, Channel Partners and Developers and customers in Mexico, Argentina, Brazil, Chile and Colombia.

Armonk, New York, NY, US

• Headed Grey’s flagship direct response agency in the Latin American market. Responsible for new business development and maintaining client relationships.
• Improved client services and delivery which increased billings by 150% during first year by successfully integrating breakthrough customer loyalty programs for CPG clients, Gerber and Coors.
• Pioneered the largest database of newborn children in Puerto Rico, successfully driving business growth, expanding the product line while achieving philanthropic objectives that helped save children’s lives.
• Assessed employee-training needs; conducted direct response training of scores of account management staff; provided training and direction to creative staff, production, and MIS.
• Designed and maintained in-house databases ranging from profiles of beer drinkers to the most up-to-date children’s (newborn) database and analyzed data to develop winning marketing loyalty programs.

London, United Kingdom, GB

Ba, Spanish Language And Literature

Hs

Education record