BusySeed is a Social Media Marketing company focused on helping small businesses compete in the online world. With over 50 clients throughout the USA and international community.

Responsible for driving the product vision, strategic positioning and operational infrastructure of loyalty and customer engagement offering for US, Canada and Latin America Lottery Clients.

Responsible for driving the product vision, strategic positioning and operational infrastructure of loyalty and customer engagement offering and new business development for US, Canada and Latin America Lottery Clients.

Led development of regional customer loyalty programs with 1.3 million active consumers in 42 countries throughout Latin America and Caribbean region. Worked in conjunction with U.S. team for Hispanic segment.• Established Preferred Pricing Loyalty Program for senders resulting in doubling customer retention, transaction frequency and incremental revenue.• Conceived and launched an Alliance-based rewards program to increase use of the Western Union Card for use with 1.3 million senders / receivers in 39 countries, 25K retail locations, resulting in 160 alliance partners in 5 years with 100% contract renewals and competitors creating copy cat alliance programs.• Implemented processes for integrated advertising campaigns utilizing TV, radio, e-mail, outdoor, POS and digital marketing, leveraging investments throughout the region; setting unified performance measurements and growing marketing ROI. • Conducted consumer research leading to insights increasing brand value and customer purchase power by developing alliance deals around customer buying habits.• Directed customer-focused marketing programs achieving 25% customer participation in loyalty program; in some countries achieving 90% loyalty program penetration. • Applied customer segmentation strategies and SMS marketing, resulting in double digit response rates.• Developed marketing databases for Western Union and flank brands, Vigo and Orlandi Valuta, creating a cross-brand view of a portfolio of nearly 5 million Hispanic and Caribbean Diasporas consumers.• Received multiple awards including World Class Performance Innovator of the Year 2004; 2008 and 2009 World Class Performance in Excellence in Customer Service, 2009 World Class Performance in Excellence in Business Partnering.

Vice President, DM & Credit, Latin AmericaTurned around CIGNA’s LATAM LA&H business from a significant loss to a significant profit within 12 months. Coordinated expansion of business into new distribution and strategic partners, including American Express, Bank Boston, and Citibank - resulting in profitable growth for all entities in one year’s time. • Developed and maintained expenses of $3.5 million, and revenue budgets of $56 million.• Recruited, trained, and supervised 150 full- and part-time employees, including direct report responsibility for five Miami-based regional directors and managers of seven countries.• Constructed standardized and centralized customer database of 280,000 that provided Customer Service and Fulfillment operations in Miami, serving 23 countries in the region.• Spearheaded a series of customer-segmentation driven marketing programs that resulted in new product launches, expanded market penetration, and increased key account base achieving 600% increase in profitability over previous year, while reducing marketing expenses by 40% and operating expenses by 22%.• Applied new sales strategies to increase response levels, from under 1% to double digit.• Turned around the Venezuela and Mexico markets by streamlining the operation, renegotiating vendor contracts, signing new partners, expanding product offerings and expanding telemarketing operation; going from a ten year loss track record to $300,000 profit within 6 months.• Redesigned telemarketing call center operation to rural area in Mexico, focusing on training and incentive programs, resulting in a 40% response rate and nearly 100% customer service rep retention.

Conceptualized and managed lead-generation, new customer acquisition programs, and launched long-term customer loyalty strategies.• Launched direct distribution channel to 38 countries throughout Latin America and the Caribbean, resulting in increased retail traffic and sales volume. • Designed and built first database of over 200,000 customers in Latin America, and developed direct sales and channel distribution strategies that utilized both B2B and B2C database profiles.• Systematized and centralized operations, consolidated network of vendors and advertising agency activities resulting in operational efficiencies, cost reduction and uniformity of brand throughout the region.• Designed lead generation campaign, targeting mid-sized companies in Brazil, Argentina, Mexico, and Colombia that resulted in double-digit responses and substantially increased market penetration in B2B segment.• Launched first email campaign – newsletter for end-users, Channel Partners and Developers and customers in Mexico, Argentina, Brazil, Chile and Colombia.• Built relationships with distribution channel partners convincing them to share their proprietary customer databases to drive sales resulting in a 20% increase in sales.

Headed Grey’s flagship direct response agency in the Latin American market. Responsible for new business development and maintaining client relationships. • Improved client services and delivery which increased billings by 150% during first year by successfully integrating breakthrough customer loyalty programs for CPG clients, Gerber and Coors.• Pioneered the largest database of newborn children in Puerto Rico, successfully driving business growth, expanding the product line while achieving philanthropic objectives that helped save children’s lives. • Assessed employee-training needs; conducted direct response training of scores of account management staff; provided training and direction to creative staff, production, and MIS.• Designed and maintained in-house databases ranging from profiles of beer drinkers to the most up-to-date children’s (newborn) database and analyzed data to develop winning marketing loyalty programs.