Build the brand. Create the demand. Build the dream team.

Lead a high performing teams, responsible for multiple functions: Web, Partner Program, User Loyalty Program, Marketing Technology, Analytic & Insights, Integrated Marketing Programs & Campaigns, Demand Generation / Paid Media, Social Media, Community Marketing, Influencer Marketing

• Lead a high performing team with responsibilities across Integrated Marketing Initiatives, Demand Generation, Social Marketing, Customer Insights and Analytics• Establish a global B2B demand generation program across multiple products, leveraging CRM (Salesforce), Marketing Automation (Eloqua), lead predictive engine and data enrichment capabilities • Innovate with Revenue Growth Hacking disciplines to grow installed user base (400% lift) and consumer purchases across channel partners and eCommerce• Grow Social strategically across paid, owned and earned to drive quality traffic with high conversion

Lead a team responsible for Vertical Social Marketing, Social Channel Optimization (content, paid media and programs), and Influencer Program. Develop plan for product integration to increase social traffic and repeat visits to site.

Leadership and team management• Established the first centralized marketing operation team supporting 17 countries for online publishing, merchandising, email marketing, advertising support, and global reporting/analysis• Led a team of 20 in dispersed locations – US, CH and CZ• Developed high performance people managers and team members• Developed center of excellence process, SLA and success measures• Managed the balancing of workload and resources requiredIncrease business results• Achieved incremental $180M annually for UK and DE markets with optimization of machine learning algorithm across site pages• Managed the various A/B tests to determine the value of merchandising, improved version of algorithms, displays and targeting• Scaled the business results by agile execution to other markets across site pages and emails• Influenced cross functional groups (technology, analytic, other business units) and management on global product roadmap

• Developed high volume seller loyalty program to increase sellers’ conversions• Managed the program marketing collaterals (online and offline), regular communication, and various program initiatives – sales contest, marketing promotions, offline event, etc.

·• Developed & implemented eBay seller marketing contact and content strategies across online and offline touch points• Partnered with Analytics, Seller Product Team to define new seller segmentation

• Developed Computer category structure changes• Managed relationships and sponsorship programs with the strategic partners & top sellers in Computer business, e.g. Sun Microsystems, etc.