With more than 18 years industry experience in marketing, content marketing and digital marketing, I have helped to turn entrepreneurial ventures into successful and profitable organisations. Using these marketing efforts, I have been able to facilitate long-term business growth and success for the companies that I have worked with. The advantages that I have been able to bring to these companies include: better customer service, increased brand awareness, increased brand loyalty, the ability to better serve the customers needs and the increase in company profit as a result.More recently, my focus has turned to marketing within the Blockchain and Cryptocurrency space. While this is something that I myself, am passionate about, it is also an area where I see a massive need for more sophisticated marketing efforts. With only a small percentage of people understanding the new technology, the purpose and revolutionary applications of Blockchain and Cryptocurrency needs to be more widely understood. Working with Global Tech, with a focus on education, has allowed me to convey this message, increase the influence of the company within the industry, as well as help the Blockchain and Cryptocurrency sector to move forward.