- Optimize venue-level key performance metrics, including Annual Unit Volume/Revenue, EBITDA/operating profit, guest visitation/covers, guest spending, guest satisfaction, intent to recommend, intent to return, online engagement, etc. 
for full portfolio of company venues- Establish and lead a best-of-breed team, including workforce planning, recruiting, on-boarding, training, scheduling, direct supervision, mentoring, conflict resolution, etc. 
- Help establish and achieve annual, quarterly, weekly, and daily budgets/objectives. 
- Develop and implement a comprehensive marketing strategy, including branding and positioning, events programming, advertising, pricing and promotions, public relations, and community outreach. 
- Help establish and maintain policies and standard operating procedures, achieving consistent productivity and quality. 
- Complete accurate and necessary administrative duties to include, but not limited to payroll, sales tracking, labor tracking, tax/code compliance, financial reporting, etc.

Develop and implement all marketing strategies for multi-property organization (including 300-room hotel with 4 food & beverage outlets and several event spaces, 5 diverse residential properties and various commercial properties)Develop and plan all events on hotel property, from full, simultaneous activation of all property venues for large-scale events (New Year’s Eve, concerts, summer pool parties, charity events, corporate functions) to small-scale or one-off events (intimate dinners, board meetings, book signings, art gallery openings)Act as brand champion for hotel and residential properties and oversee brand awareness and brand management campaigns/content creation; lead all branding efforts for hotel and its multiple food & beverage outletsPlan and purchase media for hotel's local and national ad campaigns including OOH mediums and extensive email and digital marketing initiatives (Google Ads, PPC, DRM, programmatic, metasearch, geotargeting, paid and organic social media, and SEO/SEM) to drive hotel reservations as well as web/social engagement and special event attendanceMonitor and analyze KPIs including web traffic, social engagement, sales targets, event attendance and customer feedback to appropriately shift ad spend where most effective for active marketing campaignsPrimary liaison for any agency partners and third-party tour and travel groups; negotiate yearly contracts with said groups to generate volume business for hotelWork closely with local hospitality/industry groups and event listing/community content aggregators to increase hotel brand awareness and drive event attendanceOversee Social Media/Digital Marketing Coordinator and associated tasks, including social media content and performance, online property/business profiles (Google, Yelp, OpenTable, TripAdvisor, etc), website updates and maintenance, email marketing campaigns and customer review responses for hotel and residential properties

- Plan and implement marketing strategy for two unique casino properties, including annual marketing budgets, comprehensive OOH and on-property media plans, digital marketing initiatives, yearly calendar of promotions and events, creative/art direction and social media- Develop and manage relationships with numerous external agencies/vendors, including TV, radio, print and billboard, local/community businesses, digital/social media agencies, SaaS/technology vendors, and freelance designers as necessitated by business demands- Prepare and monitor annual marketing budget, monitor marketing spend and ensure on-going budgetary compliance- Create data-driven promotional campaigns designed to increase revenue and patron engagement, encompassing brand awareness, market research, retargeting efforts, marketing automation, content creation and performance analysis- Oversee television commercial development/production and radio advertising campaign content- Develop proposals for special events both on- and off-site, and oversee planning and logistics to ensure outstanding event execution- Establish effective communication streams to maintain flow of information and consistent interaction between various departments- Engage with corporate management/ownership to support company-wide initiatives and revenue goals- Manage and schedule marketing teams for two properties, as well as graphic design team and VIP sales/development team

- Build and execute communication (direct mail, email and internal), promotions and events strategy for multiple segments of casino patron database of over 500,000 individuals (mass, premium mass and premium) representing approximately $100 million in annual revenue, including full marketing campaigns, special events, customer segmentation, pro-and post-forma/budget creation, and data analytics and performance reporting - Work frequently with telemarketing and VIP host teams, loyalty program management and casino/hotel operations teams to strengthen relationships with casino patrons via enhanced guest experiences on and off property; respond to any resulting guest issues and service breakdowns to maintain customer loyalty- Create and implement email marketing/digital communication strategy for retention, reactivation and acquisition of casino patrons, including testing, customization and personalization, and subject line and copy writing, as well as automated/trigger-based digital marketing campaigns - Interact consistently with numerous internal departments (Food & Beverage, Special Events, Revenue Management, Resort Services, Hotel Operations, Compliance, Procurement, Legal), as well as external partners (cruise lines, retail vendors, event producers, etc.) to create and successfully execute robust programming to deliver to casino customers and to provide sales teams (hosts, call center, telemarketing) with new and interesting ways to engage patron database and drive incremental revenue growth- Manage two Relationship Marketing specialists and oversee all responsibilities including creation of proformas, analysis of campaigns, various testing of strategy via promotion and event offer details/inclusions, operational set-up, systems usage and interdepartmental relationships

- Develop and execute tournaments, events and promotions to increase engagement and revenue- Perform analysis of event and promotion performance, including email performance metrics, P&L statements, casino patron profitability, booking patterns, customer satisfaction and other demographic/psychographic factors - Facilitate partnerships with celebrities/athletes, retail/food & beverage outlets and entertainment venues to create and enhance value-add offers and events for loyalty database - Oversee development and deployment of on-going and one-off email marketing campaigns- Work with digital marketing vendor to create and maintain microsite detailing loyalty promotions

- Maintain database of 200,000+ patrons, including regular review of casino play and eligibility for corresponding offer tiers based on individual player value - Responsible for all internal communications regarding events and promotions for premium mass and premium segments of database (fact sheets, rules, event resumes, etc)- Oversee design and layout of email and print creative content; provide email copy and subject lines for multiple campaigns weekly

Launched 2 networks under the USA umbrella (Sleuth and Universal HD)Planned department events, including yearly holiday party, monthly department meetings and off-site team-building eventsSupported scheduling department in determining monthly movie schedule and yearly upfront projections for 3 networksMaintained series/movie inventories (50+ series, 800+ movies), hourly commercial time allocation and competitive comparison documents in ExcelAssisted EVP of Programming, Planning and AcquisitionsSupervised selection of PSA campaigns airing on 3 networksReviewed viewer voicemail hotline and addressed important concerns to ensure continued brand loyalty

Server for restaurant space 2 nights per weekBartender 1 night every other weekendAssisted manager with inventory control, supply ordering and general office tasksPlanned private parties for 30+ guests, including menu and drink specials

Coordinated 200 person audience seating twice dailySupported managers in dealing with extreme situations, including audience member illness, overbookings and crowd control