Plan, implement, manage, and monitor clients' social media strategies to increase brand awareness, improve marketing efforts and increase sales. Manage the day-to-day handling of social media channels including LinkedIn, Facebook, Instagram, Reddit, X, TikTok and Pinterest, adapting campaign strategies to suit different channels. Collaborate in developing social media plans, strategy, and goal setting with clients and internal agency stakeholders.

Managed all social media marketing needs. Worked with internal departments and community partners to develop assets, messaging, and timelines for paid and native marketing campaigns, including fundraising campaigns and events. Reported on campaign performance. Wrote and edited copy for social posts, webpages, blog articles, email, and print. Managed social media community, providing excellent customer service and communicating successes and opportunities to program stakeholders. Created paid Facebook and Twitter campaigns. Produced social media creative assets as well as oversaw social media asset production by design and photo/video teams.

Created and edited dynamic, engaging content for internal and external digital communications and marketing. Assisted in the development and implementation of social media strategies.

Provided marketing services to the Grain Elevator and Processing Society (GEAPS), a Harrington Company client. Wrote and edited a wide variety of content including e-newsletters, press releases, web content, a monthly newsletter and direct mail pieces. Created engaging posts for social media channels. Assisted in developing and tracking success of marketing plans for GEAPS programs and events.• Increased Facebook page likes by 101% in one year.• Increased Twitter followers by 125% in six months.• Drove 17% improvement in education newsletter open rates by creating compelling subject lines and content.

Wrote press releases for clients. Facilitated client media relations, assisting with media drops and press appearances. Clients included: Subway, Great Clips IMAX Theatre Minnesota Zoo, St. Paul Winter Carnival, Midtown Global Market.• Managed social media contest resulting in a 100% increase in Twitter followers for Great Clips IMAX Theatre Minnesota Zoo.• Supported planning and execution of the Subway Bedrace for Bridging, drawing over 1,000 attendees.

Wrote press releases on Guthrie productions. Created daily update emails to Communications Department summarizing Guthrie press. Assisted with media relations.

Supported development and editorial departments for non-profit publisher. Wrote and edited applications for several major grants. Copy-edited drafts of several upcoming full-length publications using AP Style.

Designed materials in Adobe Photoshop and Illustrator to increase awareness of library policies and services.

Publicized weekly committee events on campus through print and online marketing campaigns. Communicated regularly with other on-campus organizations to coordinate PR strategies.

Wrote copy and designed marketing materials promoting the Loft in the Twin Cities. Worked on online bookstore collaboration with Magers and Quinn Booksellers. Compiled staff directory, writing biographies and photographing all Open Book staff.