Roseli Rodrigues Da Silva Email and Phone Number

I was in charge of the digital transformation focused on internal communication channels, team and supplier management, and coordination of events, such as the Leaders Forum, the INOVA awards ceremony, and the Albras and Communities Panel.

Main activities: implementation of internal and external communication channels, management of the communication plan for the IPO at B3 in July 2020, and the digital marketing strategy that made the company gain 40 thousands shareholders in Brazil in less than a year.

Implementation and management of social responsibility programs and internal and external communication channels. Portfolio of programs based on the ESG Agenda: 1) Open Mine 2) Entrepreneurial Education 3) Seeing Beyond – Training 4) Seeing Beyond – Partnership 5) Supplier Development 6) Sustainable Agribusiness 7) Prevention is the Solution 8) Press Day 9 ) Diversity & Inclusion Month 10) Breakfast with GM1.

Main activities: Implementation and management of Aura's Ethics Channel, organization of the 1st Ethics and Compliance Workshop, and production of the video content for training (internal communication and Onboarding channels).

Among my responsibilities were media relations, business intelligence (BI), internal communications, branding, crisis management, partnerships, events, customer relations management (CRM), stakeholder relations, corporate social responsibility (CSR), business development (sales, products, units), and digital marketing (SEO, SEM, Google AdWords, Google Analytics, Social Media, E-mail Marketing, UX, Mobile Marketing).Sectors:• Agribusiness: Dow AgroSciences, MbAC Fertilizer, Iniciativa 2,4-D (Adama, Nufarm, Atanor), Iandebo Florestal;• Beauty: Perricone MD and J.F. Lazartigue;• Cement: Votorantim Cimentos;• Digital Marketing: GPMídia and All In;• E-commerce: Glamour, Organomix, Classy Brands;• Education: IESE Business School and IICS;• Home appliances: Midea;• HVAC: Carrier, Springer, Toshiba;• IT: Google for Work, The Mad Video, SMART, Tray;• Loyalty: ABEMF (Associação Brasileira das Empresas do Mercado de Fidelização) and OPTe+;• Mining: Amarillo Gold, Aura Minerals, Belo Sun Mining, Itaoeste, Mining Ventures Brasil, Yamana Gold;• Payment solutions: Elavon, Seglan América, CSU CardSystem;• Publishing: Publifolha and Sociedade Bíblica do Brasil;• Telecommunications: Hytera;• Third sector: ACT, ASEC (Associação pela Saúde Emocional das Crianças), Instituto Yamana de Desenvolvimento Socioambiental;• Tourism: United Airlines.

Among my responsibilities, I can highlight media relations, content production, internal communications, and crisis management.