Advised the CEO and his teams on possibilities to improve results, analyzed AS-IS and defined TO-BE of the whole MFP, Collection Briefing, Demand Planning and Allocations Strategy.Designed and led workshops with the teams to help them execute this vision and set up new business processes.

Played a key role in re-defining the start-up’s business plan, analyzed the financial framework, conducted market research and designed the product, sales and pricing strategy to contribute to its scale-up and growth plan.

𝗦𝗖𝗢𝗣𝗘1,8 BN € Sales / 70 Countries / 1’300 POS / 5 Teams / 50+ Headcount𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦- Grew sales (+10%), recuperated (COVID) and grew (+20%) in physical stores worldwide- Restructured the teams' org chart, to ensure solid leadership throughout the BU- Optimized BU costs, by redefining business processes and automatizing tasks- Led the team through COVID crisis, successfully reopening and restocking 1'300 stores in < 3 months𝗙𝗨𝗡𝗖𝗧𝗜𝗢𝗡𝗦:• Define 3-year strategic plan and break-down into projects and actions• Coach and guide direct reports and co-design with them yearly objectives linked to the long-term strategic plan (OKR)• Align with C-Level yearly targets (merchandising and country planning) and optimize my BUs P&L• Define actions to reach yearly objectives and optimize KPIs (sales, margins, stocks) • Approve final Merch Plan, ensuring NOOS by market and ad-hoc collections for strategic markets (ASIA, M. EAST, LATAM)• Plan Mark-up and Mark Down strategy • Create an omnichannel distribution plan, store clustering and replenishment system to optimize sales and leftover• Define with Reatil Team operational goals• Promote innovation projects in various BUs (business process optimization, task automatization, new product lines, ...)

𝗦𝗖𝗢𝗣𝗘Project impacting all Product and Planning Business Units / 500+ People𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦- Digitally transformed the company, by implementing software technology to support business decisions in merchandising and demand planning areas, enhancing productivity and decision-making𝗙𝗨𝗡𝗖𝗧𝗜𝗢𝗡𝗦:• Analyze end-to-end business processes across Financial Planning, Merchandising, Assortment Planning and Allocations/Distribution • Support the Change Management process, by aligning project requirements (timing & resources), the software (external IT Team) and our clients’ and users’ expectations (Top Management and employees)

𝗦𝗖𝗢𝗣𝗘350M€ Revenue / 300+ Stores / 5 Headcount / Eastern Europe, Russia, Scandinavia, UK and Italy𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦- Managed product and merchandising for the TOP 3 flagships (1 new opening) - 28M€ YAR- Improved relationships with our Franchisees, by co-creating a seasonal strategy plan - Designed ad-hoc merchandising plans for Corners across Europe (HOF, JL and Coin)- Created a weekly reporting system between Retail and HQ enhancing daily operations and efficiency𝗙𝗨𝗡𝗖𝗧𝗜𝗢𝗡𝗦:• Guide my team in their weekly and seasonal tasks; in charge of hiring/firing, onboarding, providing technical training and daily supervision• Present merchandising plans for top markets (Russia, UK & Italy) based on data analysis, benchmarking and customer insights• Provide clear inputs regarding local NOOS products and quantities needed to guarantee seasonal sales targets in my markets• Analyze stock levels per store, category and country to optimize rotation and sellthrough• Communicate new trends and products to all store teams and designed short-term action plans

𝗦𝗖𝗢𝗣𝗘100M€ Revenue / 100+ Stores / Russia• Provide weekly reports regarding new product drop results, NOOS sales and stock levels in my stores• Travel to markets to deep dive into store assortment, target customer identification, competitor benchmarking and collection feedback and develop short-term action plans to optimize results • Monitor product rotation and adjust stock levels and replenishment by store• Communicate GTM strategy and adapt locally• Design short-term action plans to reach targets in each store

• Data-Analysis to create weekly reports including brand market share by channel, new launch results and competitor benchmarking for Tropicana and Doritos• Create content to work on with external agencies for brand campaigns, trade marketing initiatives and packaging updates• Organize events, where our brands were Sponsors

• In charge of designing, producing and executing all material (on and offline) for an interactive trade marketing journey in our flagship store in Rambla Catalunya.

• Master the hard knowledge, the soft skills, and the adaptable mindset to enter the professional world as an individual who understands the international business context• Case study methodology and projects to be presented to multinationals (Danone, P&G, Intermon Oxfam)

• Collaborate in the organization of events and fairs• Lead teams of event hostesses (e.g Geneva Motorshow)• Follow-up with all stakeholders after events

• Learn about communication strategies, including interpersonal, digital, and mass communication channels• Develop business acumen, encompassing basic BA knowledge, project management, and market research