- Build and execute strategic marketing and communication plans for Procaps Group’s B2B brands (Sofgen, Softigel, Funtrition, and Softcaps) to drive growth and expansion.- Develop integrated marketing and communication campaigns with multi-channel touchpoints to maximize brand/product visibility and lead generation.- Emphasize on performance marketing, continuously driving and measuring the effectiveness of campaigns to scale customer acquisition and conversions.- Align marketing roadmaps with brand and business strategy, creating short and long-term plans with a comprehensive marketing and tactical calendar for all B2B brands.- Support brand building efforts and establish global brand positioning and narrative.- Collaborate with channel-specific marketing teams to identify and capitalize on key growth opportunities.- Utilize digital marketing, marketing automation tools, CRM software, and analytics (Salesforce).- Drive global tradeshows, webinars, white papers, infographics, and other key placements to enhance conversion, awareness, and lead generation.- Manage annual marketing budgets and finances efficiently to maximize ROI.- Oversee global media relations, including writing press releases, organizing press conferences, and other events.- Conduct and present competitive analyses and market research data for the business/sector.- Monitor and analyze media coverage, market trends, and competitor activities to inform strategic decisions.- Execute successful internal communication and endomarketing strategies to build brands from the inside out, generating engagement and commitment from different teams.- Plan and manage media channels and media buying.- Train sales teams on new tools, product launches, catalogues, and all marketing tools designed to better serve customers.- Manage relationships with various marketing agencies and extensive teams.

• Develop strategic marketing plans to drive growth and expansion for Softigel by Procaps, focusing on sales materials, sales team training, events participation, and branding concepts.• Establish corporate identity and brand positioning for Softigel within Latin America and drive expansion plans to key markets such as the US, Europe, and SEAN markets.• Design and execute global and regional pharmaceutical tradeshows and events to support the launch and promotion of Procaps’ core technologies aligned with product ideas and new formulations to promote development services and new product launches.

Babies & Kids Fashion brand.

• Developed and executed marketing strategies to position shopping mall as top destination in the region.• Managed monthly marketing budget, graphic design, social media accounts, and media purchasing.• Organized events, tradeshows, and BTL events to drive foot traffic and engagement.

• Conducted market research on pharmaceutical products, analyzing sales data by country, region, and dosage forms to identify growth opportunities.• Compiled reports on patent expirations and product information, contributing to strategic decision-making for new product development.• Represented Chemo Pharmaceuticals at pharma trade expos, fostering relationships with key industry stakeholders.