Roselle Geronga-Dela Cruz

Roselle Geronga-Dela Cruz Email and Phone Number

Vice President - Global Business @ PLDTUS LTD
Castaic, CA, US
Roselle Geronga-Dela Cruz's Location
Castaic, California, United States, United States
About Roselle Geronga-Dela Cruz

Roselle Geronga-Dela Cruz is a Vice President - Global Business at PLDTUS LTD.

Roselle Geronga-Dela Cruz's Current Company Details
PLDTUS LTD

Pldtus Ltd

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Vice President - Global Business
Castaic, CA, US
Employees:
35
Roselle Geronga-Dela Cruz Work Experience Details
  • Pldtus Ltd
    Vice President - Global Business
    Pldtus Ltd
    Castaic, Ca, Us
  • Pldtus Ltd.
    Vice President - Americas And Emea (Europe, Middle East & Africa)
    Pldtus Ltd. Nov 2021 - Present
    Los Angeles, California, United States
  • Pldt Us
    Regional Head - Americas And Europe
    Pldt Us Jan 2018 - Nov 2021
    Greater Los Angeles Area
  • Pldt Us
    Head Of Sales And Relationship Management
    Pldt Us Jan 2017 - Nov 2021
    Greater Los Angeles Area
  • Pldtus Ltd.
    Senior Global Relationship Manager
    Pldtus Ltd. Jan 2011 - Dec 2016
    Los Angeles, Ca
    • Manages relationship for existing enterprise/carrier accounts, acquires new enterprise customers, carrier and channel partners to meet business objectives• Develops sales and marketing plans for new and existing enterprise customers and channel partners• Establishes business relationships with carrier partners, CDNs, and enterprise markets for data services, managed ICT and cloud services• Maintains database of all accounts and prospects (leads and existing accounts)•… Show more • Manages relationship for existing enterprise/carrier accounts, acquires new enterprise customers, carrier and channel partners to meet business objectives• Develops sales and marketing plans for new and existing enterprise customers and channel partners• Establishes business relationships with carrier partners, CDNs, and enterprise markets for data services, managed ICT and cloud services• Maintains database of all accounts and prospects (leads and existing accounts)• Represents the company during trade shows, enterprise, carrier and channel partner’s events• Presents cost efficient business solution and mutually beneficial commercial arrangements to enterprise customers and various channels• Coordinates service delivery• Travels throughout the territory to call on regular and prospective customers, channel and carrier partners and to conclude agreements and signed orders• Performs other tasks related to retail business Show less
  • Asian Commodities Corporation
    Consultant
    Asian Commodities Corporation Oct 2010 - Dec 2010
    Glendale, Ca
    Developed the over-all plan (sales, marketing, operations, technical/routing, relationship management with carriers, etc) for telecom-related products and services. These products and services include PLDT’s unlimited calling plans, White-labeled phone cards and Pinless international calling in partnership with various carrier partners.
  • Smart Communications, Inc.
    Senior Manager - Carrier Business, International
    Smart Communications, Inc. Feb 2001 - Oct 2010
    • Developed and implemented strategic plans and programs with carrier partners to stimulate international inbound traffic, acquire or enlarge SMART termination points, and protect existing subscriber base receiving international calls.• Over-all manager of international inbound business (which contributes PHP15B revenue or $326M) handling/overseeing all accounts, both prepaid and post paid, for all geographic regions. Responsible for 39 accounts and 5 personnel.• Developed rate… Show more • Developed and implemented strategic plans and programs with carrier partners to stimulate international inbound traffic, acquire or enlarge SMART termination points, and protect existing subscriber base receiving international calls.• Over-all manager of international inbound business (which contributes PHP15B revenue or $326M) handling/overseeing all accounts, both prepaid and post paid, for all geographic regions. Responsible for 39 accounts and 5 personnel.• Developed rate matrix for incoming international traffic to combat international simple resale (ISR) operations. This resulted to exceeding revenue and collection targets for three (5) consecutive years.• Successfully implemented creative commercial arrangements with foreign partners to improve settlement arrangement, increase capacities at minimal cost to SMART and meet target in terms of traffic and revenues• Managed outbound international traffic efficiently by maintaining bilateral and harmonious relationship with partners while reducing out payment cost at premium quality of service. • Successfully developed and maintained a healthy working relationship with various domestic and international carriers, fellow SMARTEES and affiliates. Show less
  • Eastern Telecommunications Phils. Inc. (Etpi)
    Sales Manager And Head For Cebu Operations
    Eastern Telecommunications Phils. Inc. (Etpi) 1996 - 2001
    • Total Account Management of interconnected carriers such as PLDT, Nextel, Extelcom, Digitel, Eastern Telecoms, PT & T and Capwire, and PAPTELCOs (Philippine Association of Private Telephone Companies).• Efficient management of SMART and PILTEL Corporate Accounts like foreign banks, manufacturing firms, telecoms companies, government agencies, IT firms, shipping companies and etc.• Responsible for the entire Southern Operations and manufacturing industry in the Philippines (selling… Show more • Total Account Management of interconnected carriers such as PLDT, Nextel, Extelcom, Digitel, Eastern Telecoms, PT & T and Capwire, and PAPTELCOs (Philippine Association of Private Telephone Companies).• Efficient management of SMART and PILTEL Corporate Accounts like foreign banks, manufacturing firms, telecoms companies, government agencies, IT firms, shipping companies and etc.• Responsible for the entire Southern Operations and manufacturing industry in the Philippines (selling data and voice services)• Responsible for $7.4M net revenue. • Reported directly to the VP for Corporate & Major Accounts and Carrier Business• Managed 13 personnel/account managers in Cebu and Makati, Philippines• Managed collection of unpaid accounts• Established a healthy business relationship with all carriers• Developed special projects such as opening of 106 access to networks of interconnected carriers• Activated multiple E1 circuits with interconnected carriers, which resulted to exceeding the targets.• Contributed $1,800,000 or PHP72,000,000 (unbudgeted revenue) worth of new business revenue• Achiever’s Awardee (Recognition was given to a very few employees who have shown exemplary performance for the year) Show less

Frequently Asked Questions about Roselle Geronga-Dela Cruz

What company does Roselle Geronga-Dela Cruz work for?

Roselle Geronga-Dela Cruz works for Pldtus Ltd

What is Roselle Geronga-Dela Cruz's role at the current company?

Roselle Geronga-Dela Cruz's current role is Vice President - Global Business.

Who are Roselle Geronga-Dela Cruz's colleagues?

Roselle Geronga-Dela Cruz's colleagues are Naiyme Bryon Cosio, Donna Oropilla, Christian Ducut, Cristine Mae Ignacio-Placido, Janrey Gervacio, Dick Perez, Reanne Mae Borines.

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