Convert online audience to 60,000 + email subscribers using a variety of online list building strategies such as quizzes, workshops, video series, and free downloadable resourcesCreator & facilitator of bi-annual wellness challenge based on Indigenous Teachings, Resiliency Transformation Week, bringing in over 3,500 participantsCreator, & facilitator of personal wellness program, Smudge Circle, with over 500 paying studentsWorkshop developer & host for delivering online webinars to over 25,000 participants in various topics such as Indigenous culture training, digital marketing, and Indigenous entrepreneurship

Lead the conceptualization, team collaboration and implementation for all internal and external communications projects including the development, delivery and facilitation of in-person and virtual events, presentations, workshops. Oversee the ICCE brand strategy in its alignment with strategic pillars, organizational mandate and overall congruency with supporting the diverse needs of First Nations, Inuit, and Metis communities.Direct the overall planning, implementation and strategic-decision making for ICCE 2025 conference.

I help the Creative Fire brand & it's client to better connect with Indigenous audiences and communicate effectively with and about Indigenous people and communities.

Oversee the Business Advisory Centre services which provide business training and consultation services to individuals wanting to start or grow their business in Peterborough & the KawarthasStreamlined the client intake process to increase client touchpoints by 200% Develop and deliver the New Venture workshop and the Business Fundamentals workshop seriesPresent and facilitate weekly workshops for entrepreneurs and small business owners in areas of starting a business, navigating Peterborough’s start-up ecosystem, business planning, as well as marketing & salesMeet with community partners, such as Fleming College, Trent University, Peterborough Chamber of Commerce, Community Futures, and the Innovation Cluster, to develop programming to support the culture of startups and entrepreneurship in Peterborough & the Kawarthas Coordinate workshops and small business programming with key stakeholders within the Townships of Peterborough County to ensure rural communities receive access to business training and resourcesBuild customized business training for entrepreneurs within Curve Lake First Nation, and Hiawatha First Nation to meet the unique needs that First Nation business ownersParticipate in First Nations Economic Development working group with Curve Lake, Hiawatha, Alderville, and Scugog to discuss best practices for supporting community members succeed in their business venturesRespond to client inquires with referral to the appropriate seminar, workshop, or a 1-on-1 meeting As a Certified GrowthWheel Advisor, schedule and conduct 1-on-1 meetings with clients to help them achieve their business goals Project Lead for the regions first ever Business & Entrepreneurship Conference giving 160 local business owners and entrepreneurs networking opportunities, and access to the Nations best business speakers

HUMAN RESOURCES- SCHEDULING• Scheduling and Adjustments for 16-20 employees• Accepting or Rejecting Vacation Times • Ensuring all staff availability are up to date on shift planning softwareRECRUITING• Recruit, interviewing and hiring• Facilitate Training• Ensure successful on-boardingPAY & PERFORMANCE• Set pay rates for all employees• Weekly payroll• Employee Policies (changes)• Facilitating Performance Evaluations• Facilitating Delegation to middle managersOPERATIONS-CASH MANAGEMENT• Control cash, make transfers as necessary• Fill ATM • Order coin to maintain sufficient levels• Re-order supplies for store as requested by senior staffTROUBLESHOOTING• Electronic Sign troubleshooting• back office x-site troubleshooting • Gemsys cash management troubleshooting• RezPoints L-Mark Terminal troubleshooting• Internet outages, POS troubleshooting• Deal with RezPoints cardholder issuesADMINISTRATIVE• Ensure all permits and licenses are up to date that affect product offerings such as propane, OLG etcMARKETING• Merchandising changes• RezPoints email newsletters• Mother Parkers Equipment Maintenance• Planning and Facilitating Staff Functions FINANCEADMINISTRATIVE• Submit expense and purchase summaries to be entered into Quickbooks• Submit sales, AR, and deposit summaries to be entered into Quickbooks• Ongoing chequebook reconciliation• Control cash and logs for transfers between all accountsPAYABLE• Pay bills online for inventory purchased• Pay invoices via Cheque for inventory purchased• Prepare cash payouts for inventory purchased and owners draws• Reconcile direct debit payments with statements received with deliveryRECEIVABLE• Prepare invoices for Accounts Receivable customers• Deposit cheques paid by AR customers, Prepare cash deposits to bankRESTAURANT• Oversee Restaurant Operations/ Sales• Order food products from food suppliers• Pickup fresh produce order • Maintain Marketing Materials, reorder signage

» Lead Marketing and Public Relations initiatives for the EcoCAR2 Competition» Produce, write and edit content for the UWAFT web site» Monitor social media metrics» Analyze web traffic using Google Analytics» Create new and update existing marketing collateral

» Collecting data about product, pricing, market trends, consumer preferences and competition» Conducting market research activities» Produce, write and edit content for the Armodilo web site» Develop a strategy for a social media campaign» Monitor the success for the social media campaign» Create content optimized for search engine optimization» Analyze web traffic using Google Analytics and implement an SEO strategy for improvement» Develop time-lines and measurement tools» Develop marketing plans» Identify new markets for product(s)» Develop press releases for products, events and news» Event planning & coordination, including trade-shows» Assist with overall marketing strategy, including marketing plans and goals

» creating advertisements through relevant marketing mediums to reach LTC members and to grow the LTC membership» monitoring the domain lauriertennisclub.ca to ensure current club news is being communicated to all LTC potential and current members» designing event advertisements and logos with programs such as Adobe Photoshop and Illustrator» update social networking sites (such as twitter, Facebook) to easily reach all LTC members with relevant club news » post to club blog (lauriertennis.wordpress) to allow members to read more information and discussion about club activities, and to read about ATP current tournaments and standings

» using Content Marketing, create blog posts and send to potential customers through e-newsletters and various social media platforms» to update social networking sites (including wordpress blog) to keep contacts updates about current product news, and share relevant articles that are included in the e-newsletter» take footage, and create videos that demonstrate MultiCam products, and upload to company youtube channel» create print advertisements for trade shows and magazines» create web images for social networking sites to enhance brand image» create monthly marketing reports and blog traffic reports to prove progress and track results

» Implement learning strategies with Aboriginal students » Consult with students on their ability to manage time, and study effectively » Facilitate workshops with groups of students seeking academic assistance and mentoring

» Provided support to Project Managers in the areas of status reporting, budget reconciliation, administrative support, project communication» Initiated creation of departmental Consolidated Status report and other Project Management reporting deliverables within Application Services» Accepted role as Project Manager for new project within the Application Services department » Contributed to Project Management Office activities by supporting the PMO leader in the effective operation of the PMO» Directed the supply/demand and resource management report for submission to upper management » Transferred PMO duties through innovative training with offshore resource in India » Professionally handled a complex assignment for Sun Life advisors, assigned by Wealth department head

» Promoted constructive relationships with 3rd party printing, signage and shipping companies, negotiating favourable rates and service terms» Assisted with new product development by completing market research and experiencing hands on creative stages » Partnered with the Manager to revise and restructure hiring, job descriptions, training, and sales evaluation parameters, standardizing company procedure for ease of on-boarding and employee development» Collaborated with promotions team in crafting a new departmental guidelines handbook, identifying best practices in promotions, and key strategies for fostering customer loyalty» Strengthened employee and retailer engagement through involvement with innovative appreciation programs » Streamlined packaging procedures to increase productivity by over 60%

» Built and sustained clear, frequent communication channels with Head Coordinator and CEO to expedite promotional activity» Simplified yearly scheduling procedure for promotional representatives, shifting structure from GRE promotional teams to specific brand promotional teams to provide added value to clients » Assessed potential for regional promotional activity by conducting qualitative and quantitative research » Optimal 2009 performance resulted in promotion to Assistant Marketing Manager for 2010