Rosemarie Ruottu Email & Phone Number

Helsinki, Fi

Rajamäki, Uusimaa, Finland

Strategic and day-to-day marketing for electrically conductive PRE-ELEC® products in cooperation with sales and product development.Other responsibilities:* Sustainability / ESG communications* Distributor marketing (newsletters, webinars, co-marketing activities)* DACH marketing leader for all Premix products* Digital marketing leader for the whole company (SEO/SEM, LinkedIn, marketing automation, etc.)* Strategic marketing planning for Materials and Component Handling and Energy segments* Budget responsibility

Rajamäki, Southern Finland, Finland

• Content creation: newsletters, news articles, whitepapers, blog posts• Value-based communications with search engine optimizing (SEO) approach• Advertising: search engine marketing (SEM), social media advertising, etc.• Managing own websites and social media channels to engage the customer• Analytics: website, SEO, social media, lead generation, CRM• Employer branding, internal communications

Helsinki Area, Finland

DIGITAL ADVERTISINGManaging and optimising all our digital advertising channels. Planning the campaigns and budgets. Managing direct channels as well as suppliers.SEO AND SEMKeyword research, content optimisation, technical optimisation and analytics. SEM campaigns planning and optimisation.ANALYTICSRegular and on-the-need reporting using Google Analytics, Hubspot analytics, SEMRush, Google Data Studio, Google Search Console and social media channel analytics (organic and paid). Creating reports and recommendations based on analytics.SOCIAL MEDIAPaid and organic social media, channel management, content development, coaching employees on productive social media useLAYOUTSDifferent ad sizes and videos, optimising website pages and templates, managing an external design resource.

Espoo, Finland

Managing digital marketing campaigns, platform projects, budgets and subcontractors, e.g. over 40 product launches in 2015, complete website renewal in 2016, and marketing automation and search engine optimisation in 2017.DIGITAL MARKETING CAMPAIGNS: campaign planning, keyword planning for search engine optimisation (SEO), customer-focused copy writing, graphical design, videos and animations, social media marketing, search engine marketing (Google AdWords).DIGITAL MARKETING PLATFORMS: project manager for new platform projects / ongoing development: mobile responsive new website with content automation, integrated PIM product database and Mediabank, integrated marketing automation platform, mobile applications development. Training and consulting all internal content contributors.ANALYTICS AND OPTIMISATION: site speed, SEO and conversion optimisation, campaign and landing page analytics and optimisation, social media sharing optimisation, mobile content optimisation, usage & conversion analytics, search engine statistics, KPI planning and reporting.VIDEOS AND ANIMATIONS: interviewing, shooting and cutting videos, special effects, animations.MARKETING, OTHER: brochures, product catalogues (automatic product data), press releases, digital content and wall graphics for exhibitions, product and brand presentations, online brand guidelines.

Helsinki, Finland

DIGITAL MARKETING: implementing digital marketing campaigns for tablet computers and accessories for B2C customers. Digital marketing channel strategy, analytics and ROI analysis for campaigns. Social media channel strategy. Testing new marketing methods from Facebook competitions to A/B optimised emails campaigns. Content marketing through blogs. Product outboxing videos. Optimised google display ads. Affiliate marketing. User testimonials. B2B SALES: supporting the CEO in B2B sales propositions and contracting. Developing and organising sales trainings and sales competitions for a big retailer personnel all over Finland.OTHER MARKETING: brochures, user guides, packaging, product catalogues, press releases, magazine ads, brand development (graphical & main messages), buyer personal development, marketing calendar, pop up sales events, exhibitions, using famous sports people in marketingWEBSHOP: developing webshop product structure and product presentation, developing the offline order fulfilment process, overall webshop management, conversion management, empty cart marketingCUSTOMER DELIGHT PROCESS: organising product testing & delivery teams, organising customer service team, organising technical support for faulty products, organising processes and ways of working to keep all functions working optimally to ensure customer delight, organising feedback surveys, copywriting delightful customer service, customer information, and cross-sales messagesHR: recruiting personnel for sales, customer service, technical support, delivery management, exhibitions, pop-up sales events, etc.

London, United Kingdom

SUBCONTRACTING FOR DESIGN PROJECTS: negotiating project and frame agreements with design offices in London and worldwide. Industrial design, user interface design, graphical design, usability and packaging design.SUBCONTRACTING DEVELOPMENT: agreements for new kind of copyrights, information security guidelines and audits, costs analysis to find redundant costs, facilitating subcontracting strategy development for a larger business area, finding a large subcontractor for digital product imaging instead of product photography & agreement negotiations, developing legal terms and conditions for crowdsourcing ringtones from musicians from all around the worldTrainings: Negotiation and Influencing Skills, Advanced Excel (pivot tables, macros, etc.), Website Design & Advanced Website Design with Dreamweaver (HTML, CSS, Adobe Dreamweaver)Tools: Created an excel based cost reporting system and scorecards

Espoo, Finland

SOCIAL MEDIA COMMUNICATIONS: Nokia-wide responsibility on internal social media, team leader, developing guidelines on internal discussions, encouraging personnel to use social media internally and externally, panel chair in IT security forum, speaker on Social Media, leading by example, e.g. by writing own blog, wiki and news articles, creating videos for video sharing platform, participating the creation of Nokia's official external blogSOCIAL MEDIA TOOLS: concepting, leading and budget responsibility on social media tool development, e.g. Nokia blog hub streaming posts from 600 internal blogs (which was still in wide use after 3 years of its creation), blog platform and template development, participating in social phonebook, video sharing platform, photo crowdsourcing competition, wiki platforms and other projects.Trainings: Web 2.0 conference, BlogHer conference, Social Media trainingTechnologies: Movable Type, RSS, WordPress, SharePoint, Photoshop

Espoo, Finland

RETAIL MARKETING: creating concepts how on how to support retail sales of Enhancement products (Bluetooth headsets, mobile jewellery, remote cameras, mobile photo frames, etc.). Sales demo sets and readily branded product racks, "talk-around cards" with product and compatibility information. Participating mystery shopping and sales concept design. Responsible on Enhancement products in Nokia product catalogue.RETAIL TRAINING: creating training concepts, slide sets, e-learning applications and printed materials for wireless keyboard, car solutions (+ installation), GPS modules, etc. products. Localising the materials. Organising train-the-trainer events. Participating in a Nokia-wide training development project. Developing a reporting model for a Nokia-wide training project.ONLINE MARKETING: publishing new products on internal and external web pagesOTHER MARKETING: organising product photoshoots, analysing photography costs and finding a way to half the costs, improving the way how product compatibility information was collected and presentedTools/technologies: Photoshop, HTML based pages, Lotus Notes databases

Espoo, Finland

TEAM LEADERSHIP: leadership and budget responsibility on web service development and support teams, with 16 people in Finland, additional teams in US and Singapore.DEVELOPMENT PROJECTS: web service concepting and implementation for marketing, e-commerce, network optimisation, e-learning, product documentation, team work and customer service projects, full responsibility on project management, web statistics, customer feedback and user administration toolsNETWORKING AND ORGANISING: Service Level Agreement (SLA) negotiations, contract negotiations with subcontractors, managing subcontractors, managing large cross-organisational network of business ownersTrainings: Relational databases (2 credits at Helsinki University), E-business University (10 credits at Helsinki University of Technology), TCP/IP Protocols (Nokia), Lotus Notes application development (Nokia), Presentation skills (Nokia), Various leadership and strategy courses (Nokia), Photoshop training (Nokia), SAP trainings (Nokia), Contact center seminar, User feedback seminar, Telecommunications courses (Nokia)Speaker in SAS User Group Conferences in Florence and Helsinki (SAS), Best Speaker Award (SAS User Group Conference, Helsinki, 2001)Tools / technologies: SAS statistics software, Lotus Notes, SAP, Photoshop

Helsinki, Finland

PROJECT MANAGEMENT: creating a web based project management process and handbook, creating a 2-day project management training package, performing as a chair throughout the trainings. The training was developed by interviewing a large amount of research center project managers on topics they needed more information about, and then gathering the best speakers from the research center and other Nokia. The training was very popular and all three sessions organised were evaluated with average score of 4.8 (our of 5).ORGANISATIONAL SELF-ASSESSMENT: organising a self-assessment project with research center management and employee representatives according to the EFQM model. The project included gathering data on leadership, people management, processes, customer satisfaction, key results etc., and then evaluating the current status of each area with the whole group. Improvement actions were found, and the most important were voted by using an electronic voting tool. Follow-up of the improvement actions was part of the project, as well as reporting on them through the research centre's internal news tool.Trainings: Technical Writing Skills (Nokia), Interviewing all research unit heads on their ongoing development projects and interviewing the project personnel on the most interesting ones (e.g. video streaming, collaboration tools, audio projects, etc.), Assessor Training Course (European Foundation for Quality Management EFQM), EFQM Conferences, Quality conferences in FinlandTools / technologies: HTML, Photoshop, MS Access

RESEARCH: concepting a web service for sharing and co-developing learning materials in adult education centres around Finland. The concept included economical, IT, usability, behavioural and legal guidelines.WORKSHOPS AND INTERVIEWS: organising three workshops with adult education teachers, interviewing various teachers individually, interviewing legal experts, IT experts, e-learning experts, and knowledge management experts.Tools / technologies: MS Access database tool, HTML pages

DEVELOPING DEMONSTRATIONS: electronics laboratory where children could test various electronic concepts by different laboratory tests, and taught how all these concepts are used in an electric guitar. Cold physics and gas chemistry demonstrations.DEVELOPING MATERIALS: learning materials on geology, Serengeti national park, etc.GUIDING AND SCIENCE THEATER: performing variety of science theatre shows, guiding tourists and school groups in exhibitions in Finnish, English and Swedish (and some Italian), running planetarium shows, participating in organising science center world conferenceTools: Page Maker, Photoshop

Milan, Italy

DEVELOPMENT: developing a reporting database. Creating user interface, checking data accuracy, creating forms and reports. Included some coding in SQL. Teaching the finance personnel to use the database. Creating an excel based summary report for the unit head.BASIC REPORTING: Practicing on basic reporting on Lotus 1-2-3Tools: MS Access database tool, Excel, Lotus 1-2-3, SQL

Kristiansand Area, Norway

ADVERTISING: creating flyers and brochures for cruise passengers on discounted cruises and products, restaurant offering and conference arrangements.DEVELOPMENT: creating an image library and fine-tuning the images, creating a customer database for marketing purposes (early CRM), creating some operational layouts for other than marketing useTools: PageMaker, Photoshop, MS Access, Excel

Master'S Degree, Physics, International Marketing And Strategy, Electronics, Work Psychology, Communications

Activities and Societies: AIESEC Local sales team leader, National sales trainerHighest grades on the following courses: * Internet law *.

Matriculation Examination

Highest grades on the following subjects: * Mathematics * Computer programming * Finnish * Swedish * Biology (incl. microbiology) *.

Diplomi-Insinööri