I believe that your presence on the physical stage, media interviews or video conferences can make or break your career, your business, and your reputation. That’s why I created the ZoomScore™, a yardstick of the essential elements that comprise a professional video image and the Executive Speaker's Toolbox of success techniques. My company helps bilingual, bi-cultural (English-Spanish) business leaders master the art of public speaking, inspiring presentations and authoritative media interviews that improve careers, companies, and lives. AT&T, Toyota, A+E Networks, Latin GRAMMY, Ericsson, Liberty Mutual Insurance, National Pork Board, AvMed, and Dover Corporation are just a few of the prominent brands on my client roster.

In charge of publicity for the programming portfolio of the Spanish-language entertainment/broadcast/cable company and PR lead for consumer media nationwide. Work closely with talent relations and across the enterprise to position Univision’s content and talent in the marketplace. Univision is the leading media company serving Hispanic America.

High-level communications, executive coaching and event production support for the Annual Board Leaders Convening. LCDA is focused on growing the number of senior Latino executives who serve on corporate boards of directors.

Provide strategic counsel and multi-platform execution for Toyota's Hispanic Business Strategy Group (HBSG), which integrates the Latino perspective into all of the world's top automaker's brands and business. HBSG campaigns engage grass-top and grassroots stakeholders, build advocates and brand ambassadors, and underscore Toyota's decade-long lead as the top-selling automotive nameplate in the U.S. Hispanic market.

Public relations and social media practice leader at one of the fastest growing independent communications agencies in the country. With specialization in cross-cultural communications, Hispanic and mainstream markets, Rosemary's team drives earned and social media for regional and national clients in the automotive, software, technology, CPG, media, entertainment and retail industries. Special events, executive communication, integrated programs and 360-degree campaigns that drive measureable business results are central to her role at República.

English/Spanish communications, strategic planning, multicultural programs, brand development, copy writing and content creation, executive coaching, media readiness training, public speaking, and meeting facilitation for American Red Cross, Sony Pictures Television, Azteca America, Merck, Beacon Council, Camillus House, and Carlos Albizu University, among others. Spokesperson for SonyEricsson, AT&T and Brightstar.

Designed and implemented pan-regional program publicity and corporate communications for the three pay-TV channels reaching 40 million households: A&E, The History Channel, Biography Channel. Directed six in-country public relations agencies and multiple vendors. • Worked across complex organizational structures to achieve progressively higher results.• Doubled media impressions year over year and tripled advertising value of media placements.• Created premiere events for the TV biographies of world figures like Nobel Laureate Oscar Arias.• Initiated university forums with more than 5,000 students and thought leaders attending in five countries.• Innovated digital media applications for viewer engagement, community outreach and virtual press rooms.

Miami-Dade County’s world-class, $450-million performing arts complex.Held overall responsibility for planning marketing, advertising and public relations during pre-construction phase.Achievements included:• Contracted communications vendors with a 30% budget savings for pre-construction marketing events.• Managed the first-ever market study of South Florida performing arts audiences.• Conceived and deployed branding and graphic identity guidelines for the new center.

Formerly Ericsson Mobile Phones, before joint venture with Sony in 2002. Implemented communications positioning for consumer products. Directed $4.5 million budget, staff of four, multiple agencies. Major achievements included:• Secured placements in top-tier media like CNN and BBC, tripled the overall volume of news stories.• Successfully rebranded the Lipton Championships tennis tournament as Sony Ericsson Open (now Miami Open). • Led the regional crisis response team on issues related to mobile phone safety.

Panregional responsibility for four pay-TV channels: Discovery Channel, Discovery Kids, Animal Planet and People & Arts. Supervised local and in-country agencies and staff of three. In addition:• Created unique themed promotional events for media and business leaders tied to programming initiatives like Titanic and Shark Week.• Reduced distribution costs for print and electronic media kits by 40% by introducing Web-based tools.

Hispanic market expert and current events commentator during the premiere year of MSNBC cable news channel. Named ACE Presenter of the Year. Live TV appearances four times a week, email chats and blogging with viewers to build subscriber base and loyalty.

Boutique communications consulting firm specializing in Hispanic and ethnic markets. Generated over $1 million in billings from blue-chip national and regional clients. Highlights included:• Ideated and produced BUENAS NOCHES AMERICA, award-winning (ACE, ALMA and HAMAS) national radio show on immigration for AT&T linked to the company’s immigrant acquisition program and in-language calling centers.• Ideated and produced information segments on Univision’s Sábado Gigante for Pedigree dog food.• Created the first-ever beauty vignettes for Revlon Colorstay on Telemundo and Univision.• Leveraged community ties to help Anheuser-Busch grow scholarships to deserving Hispanic youth by 15%.• Expanded participation in grassroots nutrition programs for McDonald’s Owner Operators of Tri-state by mobilizing community networks and meet-ups.• Hispanic agency of record for the U.S. Treasury’s counterfeit-prevention education programs.