Peterson Solutions is a leading consultancy for ethical and sustainable practise for corporations and within global supply chains. In my role, I lead marketing and business development efforts for our UK office to enhance brand visibility and create meaningful connections with target audiences in Food and Beverage, Pharmaceuticals, and other industries.Brand Strategy: I shaped the brand identity of one of our sister brands through tone of voice, visual design, and cohesive… Show more Peterson Solutions is a leading consultancy for ethical and sustainable practise for corporations and within global supply chains. In my role, I lead marketing and business development efforts for our UK office to enhance brand visibility and create meaningful connections with target audiences in Food and Beverage, Pharmaceuticals, and other industries.Brand Strategy: I shaped the brand identity of one of our sister brands through tone of voice, visual design, and cohesive messaging to strengthen its market position.Content Creation: I create compelling materials, including social media campaigns, email marketing, and web content, to amplify Peterson’s key initiatives.Podcast Hosting: I host the regenagri podcast, featuring thought leaders to establish their credibility in regenerative agriculture. I also work along side our production agency to source speakers and plan conversation topics.Business Development: I attend conferences and events to develop a network of contacts in our target client base, then foster those relationships. I take a consultative approach to selling ensuring I have a strong understanding of a clients challenges. I collaborate with teams of technical experts through the proposal and pitching stage and take care of client onboarding.Event Leadership: I organise our involvement at domestic and international conferences, ensuring maximum exposure through sponsorships, speaking engagements, and promotional campaigns. Show less

As part of the Control Union team, I specialised in driving brand awareness and building industry-leading marketing strategies across diverse sectors, including agriculture, textiles, and plastics supply chains.Brand Development: I led the development of the a home grown brand, overseeing a website redesign, developing its tone of voice and visual identity to ensure cohesive messaging and strong market positioning.Content Creation: I produced high-quality marketing materials… Show more As part of the Control Union team, I specialised in driving brand awareness and building industry-leading marketing strategies across diverse sectors, including agriculture, textiles, and plastics supply chains.Brand Development: I led the development of the a home grown brand, overseeing a website redesign, developing its tone of voice and visual identity to ensure cohesive messaging and strong market positioning.Content Creation: I produced high-quality marketing materials, including press releases, email campaigns, and social media content, to drive engagement and conversions.Social Media Management: I managed and grew Control Union’s social media presence, executing campaigns to position the brand as a leader in its field.Business Development: I fostered relationships with key stakeholders through consultative engagement at events, conferences, and direct meetings, ensuring an understanding of client challenges and tailoring solutions to their needs.Event Marketing: I designed and executed marketing strategies for international conferences and webinars, managing sponsorships, exhibition stands, and speaking opportunities. Show less

I worked within KPMG Management Consulting to develop our customer experience proposition, aligning digital and traditional touchpoints to improve client engagement.I collaborated with the internal marketing team to run marketing communications for a public sector-focused version of the proposition, creating a new market for the team and building thought leadership.I developed relationships with clients, and lead teams through the process of creating and delivering proposals and… Show more I worked within KPMG Management Consulting to develop our customer experience proposition, aligning digital and traditional touchpoints to improve client engagement.I collaborated with the internal marketing team to run marketing communications for a public sector-focused version of the proposition, creating a new market for the team and building thought leadership.I developed relationships with clients, and lead teams through the process of creating and delivering proposals and pitch presentations to generate sales.I worked closely with a range of senior stakeholders within KPMG and at our clients organisations, managing complex relationships. Show less

I lead a team of 6 staff to deliver the UK sales and marketing strategy of this London based digital agency, achieving 25% year-on-year growth.I worked to continually improve the agency’s service offering, focusing on digital innovation and brand alignment with partners.I lead the implementation of Salesforce CRM, in order to streamline our lead generation and reporting processes.I ran the marketing team to deliver thought an annual calendar of thought leadership reports… Show more I lead a team of 6 staff to deliver the UK sales and marketing strategy of this London based digital agency, achieving 25% year-on-year growth.I worked to continually improve the agency’s service offering, focusing on digital innovation and brand alignment with partners.I lead the implementation of Salesforce CRM, in order to streamline our lead generation and reporting processes.I ran the marketing team to deliver thought an annual calendar of thought leadership reports and events.I supported the agency’s international expansion, providing training and support to new offices in Australia. Show less

Following a brief sabbatical to travel, I stepped up to lead sales and marketing for the UK office. I managed all UK marketing initiatives, ensuring alignment with brand values and market positioning.I was responsible for achieving the UK sales target, working with colleagues from lead generation through to client acquisition in target sectors including Education, Healthcare, Charity and Membership Organisations. I supported the launch of a new digital strategy offering… Show more Following a brief sabbatical to travel, I stepped up to lead sales and marketing for the UK office. I managed all UK marketing initiatives, ensuring alignment with brand values and market positioning.I was responsible for achieving the UK sales target, working with colleagues from lead generation through to client acquisition in target sectors including Education, Healthcare, Charity and Membership Organisations. I supported the launch of a new digital strategy offering and oversaw the redesign of the corporate website. Show less

Focused on strategic bid management and tailored client solutions to drive business growth, while contributing to brand positioning and service offerings.Strategic Bid Management: I collaborated with board members to develop and implement the business development strategy. This involved evaluating the quality of incoming opportunities and ensuring we produced high-quality and commercially minded responses.Proposal Development: Working with technical experts, I led the… Show more Focused on strategic bid management and tailored client solutions to drive business growth, while contributing to brand positioning and service offerings.Strategic Bid Management: I collaborated with board members to develop and implement the business development strategy. This involved evaluating the quality of incoming opportunities and ensuring we produced high-quality and commercially minded responses.Proposal Development: Working with technical experts, I led the preparation of detailed bid responses, incorporating insights, methodology, budgets, and credentials. I delivered creative and persuasive pitches and presentations to prospective clients to drive sales.Pipeline Oversight: I was responsible for maintaining a clear view of the sales pipeline, ensuring business development work was aligned with the company’s strategic priorities and managing the timely execution of sales work. Show less

I developed multi-channel advertising campaigns for high-profile clients such as J.P. Morgan and Mars at this employer branding agency.I analysed campaign performance and then improved strategies to meet client objectives.I contributed to new business efforts, supporting proposal writing and pitch presentations.

I coordinated print, radio, and outdoor media campaigns for retail and travel clients, including Asda and Tourism Australia at this leading London Advertising Agency.I was fortunate to gain foundational marketing and negotiation skills through Carat’s graduate training program.