𝗔 “𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗖-𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘” 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛 𝗧𝗢 𝗘𝗫𝗣𝗟𝗢𝗗𝗜𝗡𝗚 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧 With a depth of in-house and external agency experience, I am an integrated marketer who has spent my 20+ year career helping B2B organizations explode their customer engagement across all marketing channels with seamless, targeted experiences.I direct brands and campaigns that help achieve corporate strategy, boost sales conversion, and meet revenue goals.𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 👉 Repositioned largest end to end tire recycler from necessary commodity to value-based leadership brand over course of 9 months.👉 Conducted stakeholder interviews and oversaw brand, website and social tactical blow out to bridge marine logistics company post-merger that contributed to increase in annual employee retention, as well as to annual client revenue. 👉 Collaborated with product marketing team to overhaul and relaunch major lubricants grease products line into global marketing playbooks that resulted in increase to regional MQLs via localized social and email campaigns, in conjunction with sales team training. 👉 Empowered a cutting-edge med tech company to deliver a unified brand story key in achieving strategic growth objectives to expand into complementary product offerings, in addition to building leads funnel (email automation). 👉 Recovered $1M in lost revenue within 6 months with an auto-responder customer satisfaction campaign for a large title and escrow company. 𝗦𝗣𝗘𝗖𝗜𝗔𝗟𝗧𝗜𝗘𝗦 ● Brand and Integrated Marketing Strategy ● Stakeholder Interviews and Competitive Research ● Content Messaging ● Value Propositions ● Email Marketing ● Social Media Marketing ● Account-based Marketing Campaigns ● Channel Marketing ● Product Marketing ● Creative Direction & Graphic Design ● Brand Management ● Business-to-Business (B2B) Marketing ● Team Leadership ● Digital Marketing ● Cross-functional Collaboration ● Process Improvement ● Integrated Lead Generation Campaigns ● Budgeting ● Renewables & Low Carbon