Shana Rosenthal Email & Phone Number

Chicago, Illinois, United States

Detroit Metropolitan Area

Detroit Metropolitan Area

Crafted media relation strategies for clients across the technology, finance, healthcare, environmental, foodservice, home service, and legal service industries; Secured B2B/B2C coverage for clients throughout national, broadcast, trade, and local publications as well as podcasts and social media partnerships; resulting in placements within CNN online, Travel + Leisure, Kiplinger, Business Insider, Southern Living, Thrive Global, Investment News, Modern Restaurant Management, Reader’s Digest, and more; Drafted and executed press releases, bylines, media alerts, pitches, Q&As, briefing documents, and media lists

Fort Lauderdale, Florida

Managed national B2B/B2C PR campaigns for a variety of clients across the restaurant, technology, retail, service, education, and fitness industries including Dunkin’, Tropical Smoothie Cafe, UFC GYM, Franklin Junction, and more; Developed proactive story angles and media strategies targeting national, broadcast, trade, and local outlets as well as podcasts and influencer coordination; resulting in 300% YoY increase in media placements for clients; Drafted, proofed, edited, and executed press releases, bylines, media alerts, pitches, Q&As, briefing documents, and media lists; Identified, coordinated, and media trained for speaking opportunities, conferences, and awards; Led cross-functional communication strategies with digital marketing and social media departments to align client goals; Coordinated internal structures and client facing organizational documents such as biweekly status sheets and clipping reports; Created and implemented crisis communication strategies via drafted statements, media coordination, and client consultation

Fort Lauderdale, Florida

Fort Lauderdale, Florida

Fort Lauderdale, Florida

Managed social, digital, broadcast, radio, and experiential projects by coordinating all internal support departments in order to represent clients, including Spirit Airlines, Johnson & Johnson Blink Eye Drops, AliveCor Medical Devices, and Rejuvenate Mop Kit; Maintained communication with clients on a daily basis via e-mail, phone, or in-person presentation; Created and implemented internal organization, consisting of meeting documentation, document saving, meeting coordination, and process paperwork enabling campaign execution; Edited content including reports, POVs, and mock-ups prior to sending to clients; Facilitated internal meetings, including brainstorms, internal content review, and project milestones, while providing concise creative direction on campaigns; Assisted in social media campaign execution through strategy, content creation, scheduling, reporting, and copy writing; Performed market research through focus groups and competitive analysis for client rebranding proposal

West Palm Beach, Florida Area

Managed internal integrated marketing strategies and accounts within the fields of professional services, nonprofits, and government relations focusing on multicultural markets; Wrote press releases, media alerts, pitches, and copy for marketing collateral to secure press (print, TV, digital, etc.); Executed social media strategies, performed social media management, and handled social media content creation; Conducted market research to produce media content, campaign launches, and customer retention; Planned events from internal networking seminars to client conferences

Tallahassee, Florida

Assisted managing accounts within the fields of hospitality, luxury, public affairs, professional services, financing, and nonprofits; Wrote press releases, media advisories, and copy for e-blasts, advertisements, billboards, pamphlets, brochures, newsletters, signage, website content, and client research reports; Conducted and analyzed market research via focus groups, surveys, and customer outreach in order to create strategic market plans based upon consumer attitudes; Aided in event planning for press conferences, fundraising functions, and client events; Acted as liaison between clients and the office by creating account activity reports and overlooking brand management; Edited marketing collateral, website content, press releases, media advisories, etc.

Miami/Fort Lauderdale Area

Aided management of accounts within the fields of professional services, real estate, hospitality, public affairs, financing, and legal; Wrote press releases, media advisories, and blog posts; Performed organizational tasks such as clipping, and collecting and updating editorial calendars

Bachelor Of Science - Bs, Double Major: Media Communication Studies & Political Science, Minor: Portuguese, 3.88

Activities and Societies: Florida Public Relations Association, Lambda Pi Eta Communications Honor Society, Seminole Torchbearers, Omicron.

Education record

Activities and Societies: DECA, National Honor Society, Academy of Finance, Debate Team