Rosemarie Pitsch, Mph Email & Phone Number

Palo Alto, Ca

Developed educational roadmap to write and curate evidence-based, approachable, and action-oriented educational content about resilience.- Wrote 40+ pieces of original educational content with over 500K views (a 70% increase over prior year)- Created content for digital and print greeting cards that acknowledge that holidays can be hard- Sourced and collaborated with experts on a wide array of topics

Center For Health Communications Research, University Of Michigan Cancer Center

Worked with teams of designers and developers to create and test user flows; wrote content for tailored apps and websites using principles of plain language and behavior change theories; worked closely with clients to revise and ensure that content tone and reading level was the best fit for users - Created content for a breast cancer treatment companion app featured in the Wall Street Journal- Developed content and activities for an app for high-risk young men who have sex with men to align users’ relationship expectations with how they present themselves in online profiles. - Collaborated with researchers, patient advocates, and the Movember Foundation to create a web-based prostate cancer care plan with education, referrals, and navigation services.

Mhealthy Health And Well-Being Services

Implemented recommendations from a Back Care Task Force to create systemic changes needed for effective management of back pain among the university’s benefit-covered population-Conceptualized and created content for low back pain management website designed to educate and empower users to play an active role in their recovery- Collaborated with Marketing and Communication teams to create and implement a comprehensive, sustainable media campaign to promote website- Built partnerships with health care providers, supervisors, health plans, safety and ergonomics specialists, benefits teams, disability management specialists, evaluation specialists, etc. - Developed a strategy for supervisors related to how to consistently manage employees with back pain- Collaborated with appropriate physician leaders to facilitate and provide support for the consistent use of health care provider guidelines in low back pain- Explored options for expanding utilization of multidisciplinary programs for chronic low back pain

Wellness And Prevention

Created and updated medically-sound, engaging content for web-based health coaching programs - Wrote and edited digital content about a variety of health topics, based on health behavior change theories- Researched, evaluated and revised behavior change assessment instruments and programs- Utilized computer based logic within a content management system to create appropriate tailored messaging for multiple audiences- Created implementation toolkits for workplace physical activity campaigns- Worked independently and collaboratively on project teams with behavioral science experts, product managers, web designers and software engineers- Ensured project documentation was up to date

Center for Behavioral and Decision Sciences in Medicine (formerly PIHCD), Department of Internal Medicine, University of Michigan Health SystemProject management of federally-funded research projects, wrote content for web-based decision aid, coordinated quality assurance testing, supervised staff, vendor relationship management - Managed day-to-day operations for multi-site research projects on breast cancer chemoprevention and early-stage prostate cancer treatment choices. Trained research assistants to recruit patients- Participated in all phases of research such as study design, survey development and manuscript preparation- Wrote content for web based decision aid on breast cancer chemoprevention- Planned and coordinated usability and data testing for internet-based decision aid- Supervised and coordinated staff, including research assistants, research associates, web developers and support staff. Served on hiring committees to recruit new staff - Coordinated sample procurement and implementation of internet-based research surveys- Assessed health literacy level of research/educational materials. Edited materials for lay audiences- Prepared progress reports for funding agencies, data safety monitoring boards and IRBs- Assisted with grant writing

Program for Improving Health Care Decisions (PIHCD), Division of General Medicine, University of Michigan Health SystemSupported research activities by conducting literature reviews, analyzing data, and obtaining human subjects approvals - Coordinated submission of AHRQ Center for Education and Research on Therapeutics (CERT) grant- Managed subject recruitment for multi-site democratic deliberation sessions on veterans’ views of HIPAA laws regarding research and privacy- Analyzed qualitative data and summarized findings in manuscript to be submitted for publication- Recruited and interviewed Alzheimer’s disease patients to pilot test instrument for determining capacity to appoint a research proxy. Created and maintained Access databases for subject tracking- Prepared IRB applications and amendments- Assisted in the creation and pilot testing of survey instruments- Created SPSS database to perform statistical analyses and created tables/figures of findings for presentations

Mph, Health Behavior And Health Education

Ba, Interdisciplinary Natural Sciences/Biology

Florida Academic Scholar full-tuition Scholarship Recipient