Rosesanant (Foam) Punithipandkul Email & Phone Number

Bangkok, Th

Bangkok, Bangkok City, Thailand

- Overseeing overall Kia products specifications and portfolios- Overseeing total marketing communications and activities of the brand; from digital communications, product launching, motoring events, media and public relations- Initiating total brand marketing strategy and communication for all Kia models in Thailand

Bangkok, Bangkok City, Thailand

- Overseeing total marketing communications and activities of the brand; from digital communications, product launching, motoring events, media and public relations- Initiated total brand marketing strategy and communication for New Grand Carnival --> Developed strategic brand directions from consumer insight --> Planned and adjusted the product technical specifications for minor change model--> Worked closely with agency partners from initial briefing to final production--> Worked closely with dealer partners to align brand directions and communications--> Successfully launched digital communication campaign for Kia Grand Carnival during 2018 - 2019--> Achieved 57% unit sales growth in 2017 with total of 1,059 units sold--> Achieved 48% unit sales growth in 2018 with total of 1,572 units sold--> Achieved highest sales record in a decade in 2019 with total of 1,628 units sold--> Awarded the finalist in “Best Brand Performance on Social Media – Automotive” by Thailand Zocial Awards 2020 - Initiated total brand communications strategy for the launching for All New Kia Carnival (4th generation) --> Worked closely with agency to continue the great momentum from the previous model--> Successfully launched All New Kia Carnival (4th generation) in November 2020--> Kia was recorded with 81% growth in booking records at Motor Expo 2020; being one of the highest growth brands while bookings of others dropped by 10.8%--> Reached No.1 in the segment on monthly sales during Mar - May 2021

Invitited as guest lecturer for several marketing classes at Thammasat University such as Brand Management, Consumer Insight and Marketing Reseraches

Bangkok

Acting as Client Service Manager; taking care of clients from various industries-- Investigated clients' needs on market research from the project background, objectives and expected output-- Proposed clients with viable scope of market research to meet expectations-- Analyzed research findings and presented results in a strategic and actionable directionActing as a Project Manager; taking care of the total loop of market research projects-- Managed total loop of several market research projects simultaneously from proposal development to offering comprehensive and practical analysis to clients-- Worked closely with various departments within the company from fieldwork, data processing to production in order for the projects to run smoothlyActing as a Sales Team Lead to achieve the annual sales target assigned-- Built new client base while also maintained strong relationship with existing clients as strategic partners for long-term business partnership and sales growth-- Managed and supervised team subordinates to perform effectively -- Exceeded 2014’s annual sales target by 100%

- The company is merged with INTAGE Group and has become INTAGE Thailand- Oversee overall research projects both qualitative and quantitative; set-up projects from clients' brief, coordinate with other departments to get the projects running- Analyze and give recomendations to clients based on data gathered- Develop relationship with clients to grow overall account portfolio

- Oversee overall research projects both qualitative and quantitative; set-up projects from clients' brief, coordinate with other departments to get the projects running- Analyze and give recomendations to clients based on data gathered- Develop relationship with clients to grow overall account portfolio

Bangkok

- Joined the company since it was Research Dynamics, the biggest local reserach agency in Thailand, before merging with INTAGE Group, Japan- Oversee overall research projects both qualitative and quantitative; set-up projects from clients' brief, coordinate with other departments to get the projects running- Analyze and give recomendations to clients based on data gathered

Teaching English to students from elementary to high school level

Master Of Science (M.Sc.), Marketing

- Vice President of M29 batch - A member of international business plan competition team (MOOT) - won 2nd place on business plan.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Student Committee, Organizing Committee of many key events, Teacher Assistant

High School, High School/Secondary Diplomas And Certificates