Rose Smuller Email & Phone Number

Reading, PA, US

Wyomissing, PA

• Develop marketing and communication plans that promote residential pest control services, drive leads and revenue, and enhance brand equity for all Rentokil NA brands. Act as key liaison between the marketing team.
• Manage e-communication strategy for all residential pest control brands in the U.S. including content development, campaign communication, and analysis of metrics and sales results by brand
• Develop multiple versions of email communications based on pest seasonality for specific lines of business to drive leads and increase sales and revenue
• Oversee content production for marketing materials to support products and services including brochures, sell sheets, videos, blog posts, and social media promotions
• Identify effectiveness and impact of current marketing initiatives with tracking analysis to optimize marketing efforts accordingly

Exton, PA

• Executed and updated written communications and training materials supporting marketing initiatives using multiple formats including internal website, email and in-person training. Collaborated with other functional.
• Developed communication materials specific to each sales team to train and educate the sales force on the execution of the current promotional strategy
• Contributed to a 1.2% increase in new subscriber growth and a 6.6% increase in total revenue in 2016
• Conducted sales and marketing training for new-hire classes consisting of 15-20 people per class
• Selected as the program leader to manage high-priority customer escalations – reduced the resolution time 55% by working cross-functionally to resolve all service, billing and other issues
• Managed offer tracking system and streamlined the process to ensure readiness and timely communication of marketing strategies to sales teams and internal business partners

Exton, PA

• Developed marketing collateral, sales support materials and created employee and customer communications. Managed annual rate increase initiative and all legally required customer notifications.
• Created marketing support materials for customer-contact employees ensuring uniformity in brand language and maintained inventory levels for all locations
• Budgeted and forecasted all expenses for marketing support materials consistently on or under budget
• Served as primary marketing communications liaison between the regional and field offices, earning their confidence with reliable follow-through and clear communication
• Managed multiple versions of ongoing marketing programs including new customer welcome kits, rate cards, channel cards and product brochures
• Ensured accuracy of state and federal compliance of all legally required customer notifications without incurring any fines or complaints

Downingtown, PA

• Worked with Area Sales Director to facilitate effective sales initiatives. Created focused sales analysis and reporting for subscriber data, demographic information and key trend analysis. Developed key strategies to.
• Saved the company $100,000 in monthly revenue by researching areas of potential loss for review and correction
• Summarized changes in revenue weekly and monthly to determine potential impact to budget
• Developed analysis and reporting for key performance initiatives
• Created a monthly snapshot of customer base for senior leadership identifying potential areas to maximize marketing efforts to increase both subscriber and revenue growth
• Implemented monthly sales incentives for each sales team

Reading, PA

• Managed execution of customer acquisition and upgrade strategy including promotional campaigns, creative design and internal communication. Primary marketing liaison between call centers and field contacts regarding.
• Created over 50 marketing campaigns annually and managed a $600,000 budget
• Increased number of services by 55,000 units and added 13,000 new customers in 2004
• Analyzed campaign performance to determine response rate and cost effectiveness
• Worked with finance team to determine the revenue implication of promotional offers