 Created new professional NPI sales tool: new clients can get product advantages information in 5 mins. Strategic banners ads on Google Network Display campaigns increased website new users by 6 times during digital campaign periods. Lead WW marketing team and develop annual budget and strategic digital marketing campaigns for China, Taiwan, South East Asia and Europe. Social media regularly updates strategic contents. Uplift company image in tradeshows like Semicon for Europe… Show more  Created new professional NPI sales tool: new clients can get product advantages information in 5 mins. Strategic banners ads on Google Network Display campaigns increased website new users by 6 times during digital campaign periods. Lead WW marketing team and develop annual budget and strategic digital marketing campaigns for China, Taiwan, South East Asia and Europe. Social media regularly updates strategic contents. Uplift company image in tradeshows like Semicon for Europe, Taiwan, China & Malaysia, created strategic international company image and positioning of valued automation system partner. Created sales promotion materials in Japanese and successfully obtained Japan distribution partners. Strategic market insights sharings: helped pushed smart company transitions and application focus: new product portfolios towards promising markets in automations, including semiconductors advance packaging and more. Assisted company R&D projects with Taiwan ITRI. Increased Taiwan sales revenue to 153% in one year. Show less

Marketing and new business development consultant:⚫ Assisted medical IoT device company on branding content strategy, social media and international PR plans.⚫ AI learning platform’s product development, strategic website creations, APP production.⚫ Lecturer for Smart Learning related online and offline seminar courses for National Taiwan Normal University(國立臺灣師範大學).Full time contract consultant:⚫Project Manager of New Business Development & Production of AI Telehealth APP… Show more Marketing and new business development consultant:⚫ Assisted medical IoT device company on branding content strategy, social media and international PR plans.⚫ AI learning platform’s product development, strategic website creations, APP production.⚫ Lecturer for Smart Learning related online and offline seminar courses for National Taiwan Normal University(國立臺灣師範大學).Full time contract consultant:⚫Project Manager of New Business Development & Production of AI Telehealth APP for National Cheng Kung University（國立成功大學）. Conducted the university’s MOST (Ministry of Science & Technology) project. Research on USA and Taiwan telehealth market demands and potential demographic segmentations. Set new busines model and go to market strategy. Management of programming vendor briefing, APP Content edit & integration, developed legal/contract documentations and UIUX design of APP prototype. Show less

Provided new corporate branding strategy to upgrade company image from local to international level, positioned the company as favorable advanced trading and custom design manufacturer.⚫ Creates strategic structure for the new corporate website, wrote all English content for the new website.⚫ Strategic showcase of latest new product trends in Smart Automotive electronic applications, Industry 4.0 AI Robot solutions, Smart Consumer Wearables and Smart Living solutions.⚫ Created… Show more Provided new corporate branding strategy to upgrade company image from local to international level, positioned the company as favorable advanced trading and custom design manufacturer.⚫ Creates strategic structure for the new corporate website, wrote all English content for the new website.⚫ Strategic showcase of latest new product trends in Smart Automotive electronic applications, Industry 4.0 AI Robot solutions, Smart Consumer Wearables and Smart Living solutions.⚫ Created strategic new product news and technical selling articles. Produced professional English Automotive Selector Guide from scratch, and successfully helped sales to obtained new automotive product business.⚫ Provides written guidelines/plans to marketing team for attending international tradeshows, including tradeshow focus in international Automotive Electronics Show, Robots’ wireless charging demos in CES Smart Consumer Electronics Show.⚫ Helped boosted Export trading sales to a 60% increase in one year. Show less

Rose was team leader of the Corporate Websites, Innovative Programming and Global Showroom teams in Delta Corporate Communication Department. She was also assigned to lead and manage many difficult cross department/country projects for Delta Electronics Group.⚫ Led team to negotiate, plan and produce new regional Delta Website versions for China, Japan, Europe and America regional markets. Enabled Delta to have unified website images and resource sharing platforms in only two years, much… Show more Rose was team leader of the Corporate Websites, Innovative Programming and Global Showroom teams in Delta Corporate Communication Department. She was also assigned to lead and manage many difficult cross department/country projects for Delta Electronics Group.⚫ Led team to negotiate, plan and produce new regional Delta Website versions for China, Japan, Europe and America regional markets. Enabled Delta to have unified website images and resource sharing platforms in only two years, much faster than originally anticipated.⚫ Delta needed to lead its global marketing teams with a set of new regulated English marketing communication guidelines, Rose was the team leader for the project. This task required excellent English ability for worldwide communications and professional knowledge in Marcom, PR, Print Production, Trade show and Promotions. Rose led her departmental project teams to set up guidelines, SOP and professional design production of the English Global Marketing Communication Guide Book in one year.⚫ Rose also worked with overseas PR agencies and managed corporate PR activities in Singapore, China & Taiwan, planned executive interviews and press release pitches.⚫ Led Global Showroom team to design and build on-site digital & physical product show rooms in USA, China, Japan, Europe and Australia. Show less

Rose held two positions in Vishay.⚫ As Vishay Manager of Asia Marcom, Rose was in charged of the planning, budgeting and implementation of all APAC Asia including China, Singapore, India, Japan and Taiwan’s marcom activities. She organized successful tradeshows, channel promotions and press conferences in Singapore, India, Japan, China, Taiwan and Singapore. Vishay is a new brand name to Asia (bought General Semiconductor) and Rose developed new company Chinese logo and processed new… Show more Rose held two positions in Vishay.⚫ As Vishay Manager of Asia Marcom, Rose was in charged of the planning, budgeting and implementation of all APAC Asia including China, Singapore, India, Japan and Taiwan’s marcom activities. She organized successful tradeshows, channel promotions and press conferences in Singapore, India, Japan, China, Taiwan and Singapore. Vishay is a new brand name to Asia (bought General Semiconductor) and Rose developed new company Chinese logo and processed new trademark registrations in Asia. She successfully introduced the Vishay brand to be a leading brand in Asia within one year.⚫ As Vishay Marketing Research and Promotion Manager of product marketing for Vishay Rectifiers Group, Rose researched and provided a wide range of high-tech application market forecasts and analysis for product marketing development. She developed trademark designs and professional designed productions for its TMBS® industry first product series. She worked closely with the R&D and application teams from different countries, and act as the editor/writer to provide strategic English technical marketing article for global promotions, and push the new product series to account for 1/5 of total sales in one year. This was a difficult task that required her excellent multi-lingual communication ability and her strategic technical marketing content creation/integration skills. She also helped set up intranet product data base system, released ECN & PCN announcements for the product marketing team. Show less

Largest ethnic satellite programming company in US. Develop strategic product marketing communication strategies, trade channel development, advertising, marketing, promotional campaigns for its satellite leisure programming products (Movie Channels) to consumers (sells satellite dish and package programming product with “DirecTV” programming). Skyview was sold to Echostar in 2000.

Developed annual creative strategic product positioning and advertising, public relation, media and promotional campaigns for international and local clients. Led and train advertising account executive team in annual account plannings and executions, media plannings. As key pitch team member; has helped company won pitch clients such as Nike. Conducted both mass and focus group market researches.⚫ Conducted pre-launch consumer product taste tests and focus groups for Dole Fruit Juice with… Show more Developed annual creative strategic product positioning and advertising, public relation, media and promotional campaigns for international and local clients. Led and train advertising account executive team in annual account plannings and executions, media plannings. As key pitch team member; has helped company won pitch clients such as Nike. Conducted both mass and focus group market researches.⚫ Conducted pre-launch consumer product taste tests and focus groups for Dole Fruit Juice with Consumer research house AC Nelson.⚫ Created new premium brand image, annual creative plan, catalogue & tag design production for Lee Jeans. Successfully change the brand image from a 2nd tier working class brand to a premium fashion Jeans brand.⚫ Conducted island wide sales and channel researches, introduced and obtained new market niches for Ray Ban Sunglass by aggressive advertising & promotional campaigns with Formosa Optical Company. Show less

Produced advertising planning and executions for Hewlett Packard computer and premium print advertising for Automotive Jaguar Cars.⚫ Provided competitive analysis, strategic positioning and organized bar promotions, produced point of purchase materials for Budweiser beer products.