Managed a team of community experts tasked with reinvigorating the Professional Awards program, rewriting criteria, initiating new processes and relaunching the program to a 216% increase in submissions year one.Spearheaded redesign of signage, 80’x80’ booth design and event activations, and project managed timelines ensuring deliverables were on time and within budget for PMI’s 50th anniversary celebrated at the association’s 3,000+ person signature event.Established the PMI… Show more Managed a team of community experts tasked with reinvigorating the Professional Awards program, rewriting criteria, initiating new processes and relaunching the program to a 216% increase in submissions year one.Spearheaded redesign of signage, 80’x80’ booth design and event activations, and project managed timelines ensuring deliverables were on time and within budget for PMI’s 50th anniversary celebrated at the association’s 3,000+ person signature event.Established the PMI Awards program, implementing a value prop, framework, positioning, messaging, visual identity and centralized web presence to unify five diverse award programs under one brand, increasing awareness and submissions across the board.Directed the PMI Future 50 Award brand initiative to change organizational perception through development, selection, and marketing for annual Top 50 list of rising project leaders. Show less

Collaborated with medical directors to write and edit field training manuals, ensuring clarity and effectiveness in training and regional office communications.

Led marketing activities for Vanguard Family Matters (3-day event) and 12 regional events annually which catered to UHNW clients, driving engagement and brand loyalty.

Oversaw the project management of detail aids and rep-triggered emails for Pfizer’s key and generic brands, ensuring seamless communication and engagement between the sales force and healthcare professionals.Facilitated the approval process and managed regulatory and compliance review of digital materials in Veeva.

Led development and project management of all marketing assets including technique guides, pitch decks, data sheets, case studies, presentations, and digital, video, and web content.Developed creative briefs for agency partners, providing strategic insight and guidance for the development of product positioning, key messaging and visuals.

Spearheaded marketing communication efforts for Orthopedic Trauma product launches, contributing to over $100M in annual sales revenue.Drove a significant 40% increase in sales for the shoulder & elbow segment through targeted marketing materials, generating $9.1M in revenue within the first 8 months of launch.

Directed the global effort to refresh the visual identity of technical product support materials, establishing one standard for all regions.Won a global product packaging redesign competition which became the packaging standard used across 10,000+ SKUs.

Established the visual identity for the Trauma division which became the organizational blueprint.Managed agency and vendor relationships, providing guidance on positioning and visual identityfor use in the development of key visuals, animations, and mobile content.