MedEx decentralizes the care continuum as a one-stop care navigation concierge, transforming the care delivery model through its Pan-Asia provider aggregation platform, primary satellite clinics, telemedicine services, and at-home health care solutions.

Achieved over 50% Everex Wallet users growth in six-months period and over five-folds growth in quarterly transactions. Leading internal individual contributors toward their marketing, CRM and public relations goals. ✦ Leading SEM, SEO and SMM, especially focusing on traffic and conversions ad campaigns on Google Ads, Facebook, Twitter and Instagram, top-tier media outreach, eBlasts campaigns, and all forefronts of digital marketing.✦ Implementing business intelligence, exhaustive tracking and social listening tools, and heading online strategies formulation and execution.✦ Managing official sites and creating online campaigns and landing pages.✦ Leading cross-functional content curation and creative creation in collaboration with diverse consultants and internal teams.✦ Heading local media and PR agency partnership, influencers collaboration and assisting corporate partners.✦ Assisting in social media and online community management.✦ Building, planning and scheduling campaigns and liaising with all stakeholders to generate traffic, signups and KYC.✦ Analyzing online customer journey, user pain points and advocating products and services enhancements.✦ Vetting and managing online agencies and outsourced partners.✦ Overseeing online CRM and support channels improvements, and advocating better customer experience and product design upgrades.

Generated an estimated revenue of USD 3.5 M+ through organic and paid inquiries collected through digital marketing activities and online campaigns. Achieved over 150,000 new social media followers milestone, over 300% YoY followers growth, over 10 folds increase in post reach and up to 500% YoY growth in social media inquiries.✦ Handled website management, landing page design, website content curation and audit, and multilingual translations coordination resulting in over 35% growth in online user engagement.✦ Led SEM and Facebook Ad campaigns, achieving over 100% CTR increase, over 25% CPC decrease and over 100% ROI growth.✦ Managed 7 international FB pages and 5 other social media accounts.✦ Built relationships with international referral partners and patients.✦ Handled marketing operations for projects with USD 50,000+ revenue under the direct supervision of the Assistant Marketing Director.✦ Managed PR development for the international market by developing content, planning and designing content creatives, and syndicating press releases, listings, advertorials and DTP ads.✦ Created a content calendar, a content directory and a content curation module based on focus keywords, and optimized the website for SEO.✦ Designed graphics artworks, infographics and created videos that garnered up to 3-folds engagement.✦ Designed microsites and landing pages and vetted partner agencies for a website redesign, app development, and performance marketing.✦ Effectively executed multiple media outreach campaigns with Tier 1 & 2 media companies and medical institutions.✦ Built relationships with insurance partners, patients, and leads via monthly eDM newsletters.✦ Implemented cross-departmental SaaS and digital tools as a part of tactical digital transformation plans.