Public Relations Assistant(Pr)
CurrentTypical work activitiesA PR officer often works based in consultancies. marketing, advertising and PRThe role is very varied and will depend on the organisation and sector. Tasks often involve:planning, developing and implementing PR strategies;liaising with colleagues and key spokespeople;liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;researching, writing and distributing press releases to targeted media;collating and analysing media coverage;writing and editing in-house magazines, case studies, speeches, articles and annual reports;preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;devising and coordinating photo opportunities;organising events including press conferences, exhibitions, open days and press tours;maintaining and updating information on the organisation's website;managing and updating information and engaging with users on social media sites such as Twitter and Facebook;sourcing and managing speaking and sponsorship opportunities;commissioning market research;fostering community relations through events such as open days and through involvement in community initiatives;managing the PR aspect of a potential crisis situation.
