• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. • Provide thought leadership and perspective for adoption where appropriate

Work towards acquiring new properties aligned with OYO RoomsReach out to erstwhile property owners associated with OYO earlier to ensure continuity of agreementResponsible for P&L driven decisions for the assigned areaIdentifying and finalizing new properties, and for maintaining relationship with allstakeholders to run these properties profitablyResponsible for end-to-end business development of the assigned area; includesplanning and building short-term and long-term supplyCross-functional approach through coordination with multiple teams in inter andIntra geographiesCreating a balance in inventory growth and demand to ensure optimizationProposes potential business deals by contacting potential partners; discovering andexploring opportunities

♦ Handling channel sales with focus on primary and secondary sale♦ Upgrading the dealers and creating quality channel♦ Educating the distributors, dealers and their staff about the products with monthly training & evaluation♦ Development of quality channel for Mini keyboard segment♦ Strategizing new means to develop & constantly monitor the channel with the DS♦ Developing strong relationship with distributor, wholesalers and retailers to generate profitable business♦ Coordinating channel sales for the entire Karnataka region♦ Event Management for promotion of new products in Keyboard sales♦ Organising dealers meet with the agenda to inculcate CIC strategies & way forward♦ Conducting review of Sales with the distributor on a fortnightly basis to overcome market challenges♦ Setting goals for each DS & RDS on a half yearly basis to achieve pre-defined targets categorically♦ Coordinating with planning team & marketing to provide market support for direct dealers & dealers♦ Providing market insight & competitor analysis to plan various marketing strategies for Business development

Sales and Marketing♦ Developing strong relations with new and existing customers, distributors, wholesalers and retailers for generating business.♦ Coordinating with customers and identifying solutions to their queries for improving functionality and delivery spaceQuality♦ Distribution of Merchandise for effective brand visibility and sales promotion♦ Implementing various strategies for promotion of several products of the organization♦ Coordinating with various departments and achieving the sales targets by organizing different activitiesBusiness Development♦ Developing market plans designed to assure achievement of agreed value, market share and profit objectives♦ Implementing strategies for acquiring business from clients and effectively using the potential of existing key accounts♦ Ensure mind share and brand presence with focus on complete rangeDistributor/ Channel Management♦ Managing 2 Distributors & 100+ Retailers outlets, Wholesalers and Key accounts outlets across Bangalore♦ Ensuring Optimum CEI (Collection Efficiency Index) from Dealers and Key Accounts♦ Identifying and Networking with financially strong & reliable dealers and channel partners♦ Evaluating performance & monitoring distributor sales and marketing activities: ensuring maintenance of enough stock with respect to demandService Support♦ Tracking daily complaints, ensuring proper manpower and route planning to ensure lesser response time and faster speed of service♦ Identifying areas of improvement and recommending process modifications to enhance operational efficiencies

• Sourcing and Appointment of Distributors as and when required • Handling a sales team comprising of on roll and off role members• Deriving business through defined channels of acquisition(Retail ,Institutional, Venue sales)• Handling key institutional accounts like Taj group of hotels, EENADU, CCMB, Rail Nilayam, Absolute Barbecue and Shilpakala• Driving Volume and Growth in the given Territory• Operation of trade schemes within the allotted budget• Ensuring all performance standards are met viz. business targets, controls and compliance• Engaging with premium customers to build relationships and delivering a positive customer experience while acquiring new customers• Merchandising and Promotion• Manage stock levels to ensure continuous availability and regular rotation• Devising new strategies and techniques for achieving the sales target

Completed summer internship at Dr. Reddy's Laboratories Ltd. in Supply Chain Management and Logistics Management. Worked on Sector-wise Capacity mapping of Airlines for International Logistics.