- Plan advertising and promotion activities for the company’s own stores (8 stores).- Manage the company’s franchise manual and retail manual.- Develop a yearly marketing plan that covers the company’s main distribution channels toensure sales growth; own stores, retails, hospitality, e-selling, export.- Manage the products development process and product life cycle.- Develop and manage marketing communication activities and advertising campaigns (ATL &BTL) and provide performance analysis.- Develop the company e-marketing plan and strategies and insure a proper existence throughsocial media channels.- Manage the company brands portfolio and develop branding strategies.- Develop Online advertising campaigns (Social media, Google Adwords, etc…)

- Develop an integrated marketing plan for both Egyptian & Qatari Market which is needed to achieve the overall corporate objectives for each region.- Develop, maintain and coordinate a regional marketing budget and plan that aligns marketing activity for each region/Business unit, including recommendations for the regional marketing mix, keeping costs within the agreed limits- Create and maintain a calendar of marketing activity for the assigned region, by offering and cross-offering- Evaluate the financial aspects of new market development or business unit's development such as, Budget, expenditures, return on investment, and profit & loss projections.- Research, identifies market opportunities to expand business locally & internationally.- Decide on the local & international existence in relevant events and develop the required plan along with its budget.- Provide monthly reporting on all marketing activities in the regions, including relevant stats like number of prospects, number of leads, etc.

- Develop & execute annual corporate marketing plan needed to achieve the overall corporate objectives related to awareness, brand building and growth. - Research, identifies and prepare marketing study for any new development opportunities to expand business. - Evaluate the financial aspects of product development or business unit's development such as, Budget, expenditures, return on investment, and profit & loss projections. - Develop marketing strategies & plans for new products or new business units and develop the required Integrated communication plan (online and offline) to achieve the branding objectives. - Sales forecast within relevant market segments based on analyzing previous sales records and market needs ensuring the profitability of products. - Monitor & analyze communication activities through providing performance analysis reporting progress against budgeted. - Conduct marketing research to determine market opportunities & monitor competitors’ activities. - Negotiate contracts with distributors to manage product distribution, establishing distribution network, and developing distribution strategies. - Develop and manage the implementation of different type of events, product launches plans, and direct marketing activities’ plans needed for certain product. - Manage the production of all needed Marketing materials and monitor advertising agencies’ work.

- Managing preparation and organization of local and International events, receptions & exhibitions and maintain relationship with key events organizers and speakers. - Reinforce and maintain the company’s corporate image and insure proper existence in events. - Developing and producing newsletters, press releases, company profile and brochures. - Managing the company's marketing communications activities and developing required data for any needed promotional tools along with preparing advertising agencies briefs. - Maintain liaison relation with Media, Marketing & Advertising agencies. - Prepare the whole year communication plan, budget, market report and any required analyses. - Maintaining and updating the company's website.

- Managing preparation of different events, exhibitions & sponsorships.- Develop & coordinate advertisement through providing needed data & materials.- Managing & monitoring advertising agencies artwork & production process.- Prepare competitive analysis and monitoring competitor's activities (communications activities, Offers, media channels & pricing).- Managing the preparation of launching events of new products and new outlet openings.- Collecting information about clients for building customer's data base.- Conducting a competitive research on pricing along with designing questionnaires and surveys.