Roshan Paul Email & Phone Number

Mumbai, Maharashtra, India

Leading content creation efforts across social media and digital platforms Achieved 1800M+ video views, 1200M+ engagements and 2 Million fans, 1.6 M website visit in 2 seasons across platformsKey achievements include:Strategic Social Media Management: Developed and executed comprehensive social media strategies for both on-season and off-season periods, focusing on high-impact, topical content and moment marketing.Website Revamp: Spearheaded the redevelopment of the official website, boosting traffic to over 1 million visitors in 2023 season (2-month duration).Operational Efficiency: Introduced streamlined processes for efficient, time-sensitive communications.Innovative Digital Initiatives: Launched new digital initiatives and intellectual properties, such as Twitter Spaces post-match sessions, the Super Sher program for fans, and the Coach Ki Soch series, all with future monetization potential.Digital Asset Management & Risk Assessment: Managed digital assets and conducted risk assessments to safeguard content and platforms.Marketing Strategy Development: Crafted and implemented marketing strategies aimed at maximizing engagement and reach.Merchandising Leadership: Directed the merchandising and kitting processes for the team, introducing new product lines and overseeing their market introduction and strategy.Global Merchandise Launch: Successfully launched Punjab Kings merchandise in 6 countries through both e-commerce channels and offline stores.

Mumbai Area, India

• Leading a team of 15 members including Account managers, SEO analyzers, graphic and content creators. Responsible for PNL of the Department.• Conceptualizing and executing product marketing and brand awareness activities in Digital space for 20 plus Brands• Creating and maintaining all Social Platforms, videos, vines, and blogs for all clients• Developing a brand map for its Digital lifecycle and communication strategy to increase awareness and interaction using social listening tools• Identifying and developing new influencers and their go-to strategy for brand awareness and ROI in sales• Developing strategic tie-ups with large format online store and infomercial organizations for Product sale• Developing SEO strategies and setting up benchmarks for measuring the effectiveness of the road may with course correction strategies. • Developing paid marketing strategies and operations execution for Brands measured on ROI

Mumbai Area, India

New Project Development (Vacation rentals)Development and Launch of PrimaEscapes - Vacation Villa Rental Portal for MachanDeveloping listings for the portal including photoshoots of the property, content etcCompany branding and collateralCreated Brand guidelines for marketing and creativesMedia Planning and digital budget allocations for paid media across digital platformsSEO and SEM analysis and rectification of the Machan page

Mumbai Area, India

Revamping the existing platform for Retail B2C products called Autographix to new market toolsSocial Media marketing SEO and SEM activities Off Line activities that drives sales Marketplace management and strategy on Amazon, Flipkart, Snapdeal, cloudtail, paytm and kraftly Starting and managing the amazon global platform initiated and operation of Souq Dubai, Amazon FBA USA Aligning packing and operations based on marketplace requirements Development of new products and go to market strategy for Ecommerce Sourcing and white labeling of traded goods for our online platformDesigning marketplace strategy and operations route to achieve annual targets and Monthly milestonesCreating reports and analysis for MIS and way forward every month with the projects. Course correction routes implemented if not on target.

Mumbai Area, India

Digital Marketing – job overview in details •Conceptualizing and executing product marketing and brand awareness activities in Digital space•Created and maintain all Social Platforms and blogs•Developing a brand map for its Digital lifecycle and communication strategy to increase awareness and interaction E-Commerce and Website•Spearheading launch of Boutique living ecommerce portal – www.boutiquelivingindia.com/shop •Worked with internal stakeholders and external agencies on UI and operations blueprint•Creating and implementing E- Commerce Website on Magento along with Third party Market places•Negotiating rates and offers with third party ecommerce websites like Flipkart, Jabong, etc.•Redesigning, development and maintenance of the corporate websiteBranding•Created Brand Identity and positioning with market research and category research•Created all brand material including communication and corporate profile and marketing tools•Launched the brand at HGH 2016, along with launch event, live social launch and designigning and development of the booth for the dealer meets•B2B launches for Mumbai, Delhi, Hyderabad and Gujarat•Branding and execution of dealer conferences at various cities•Identifying and negotiating media and properties for Branding and publishing•Creating marketing calendar, media plan and communication strategy for B2B and B2C audience based on targets and milestones to be achieved

Mumbai

Setting up the Ecommerce portal for D’décorIdentifying the products to be featured, negotiating rates and offers and operations for Ddecor Products featured on third party Ecommerce website like FlipKart, Jabong etcProduct marketing and brand awareness activities in the Digital spaceManaging contest and daily activity on social media platformsDeveloping new properties using web and social media platforms for customer engagmentSEO and SEM optmization for B2B and B2C engagmentsNew store launch buzz using social and Digital platforms.Managing digital platforms for DDecor like Facebook - https://www.facebook.com/Ddecor , twitter - https://twitter.com/DDecorDiaries, pinterest - https://www.pinterest.com/DDecorDiaries/ Managing and revamping the brand websiteInvolved in new store launch and digital marketing for the same

Mumbai Area, India

Handling accounts like Paranjape Schemes, ATG tires and Star CJ. Also working on the Quadrant’s Shopping app for a new division called Quadrant MobileJob profile includes Planning, conceptualising, overlooking operations and timely deliverables for jobs for effective tactical outputs.

Mumbai Area, India

Handeling accounts like American Tourister, Samsonite, Peninsula land, GVK- terminal 2 Mumbai, MakersJob profile includes concepting, overlooking operations and timely deliverables for jobs for effective tactical outputs.Concepting and developing ATL and BTL communication for American Tourister and Samsonite.Defining target audiences, communications (idea, approach and medium). Sales tools for Peninsula Land Projects.Planning launches of new projects and tactical communications post launch.Planning and executing the launch of ATC Skytower at Mumbai airport. Planning/Developing launch and communication ideas for Terminal 2 which includes ATL and BTL launch, Digital, PR and on Ground activities. Associated with new business pitches which includes concepting, research, ideating and execution management for the projects.

Mumbai Area, India

Handled accounts like Bombay Dyeing, Park Hyatt Resorts and Spa- Goa, HBS Realtors and The MobileStore (Essar Group)Successfully handled and planned creative and marketing media for Bombay Dyeing India Pvt. Ltd. This included new product development, launch, consumer research and awareness, store banding and footfall driving activities and promotions. Developed new marketing strategy on learning’s from competition and market current status.Active member of a team that concepted, planned and executed Bombay Dyeing’s Annual Dealers Meet and Conference that provided a booking of Rs.100 cr to the client never achieved before during the conferenceCoordinated Bombay Dyeing’s first corporate TV commercial produced and 5 promo offer commercial in regards to story board development, concept presentation, coordination with vendors, Product management, production coordination agency level, edit and mixing supervision and material delivery. Actively involved in brand building and strategy planning for The MobileStore. Part of a team involved in revamping the brand identity for The Mobile Store, creating awareness and defining new target audience and the communications methods for them. Defining a design grid that will be a property of TMS and all its communication.Planning and strategically designing new tactical market tools for ground level sales.Achieved 67% growth rates in the annual sale through marketing and communication material for TMS. The first campaign developed showed 26% percent sales growth in a month and about 35% conversion from walk-ins

Mumbai

Handled accounts like Hafele India, Madhubhan Resort and Spa, Time Technoplast Pvt. Ltd., Rite by Avion Axiom and Akruti City and Constructions Managed the monthly planning and scheduling of all tactical ads, TVCs and OOH promotions for HafeleExecuted many small in-company events and press conferences like Hafele Ambient Light Launch and the Rotary Club Show.Successfully concepted, planned and executed exhibitions for Hafele including Indiawood 2010 and Ace Tech. worked on store communication, medium of sales in shop in shop concept and dealer marketing projectsHandled branding and promotions for Madhubhan Spa and Resort. Planned and designed promotional concepts for the building of the brand and increase of footfalls in the spa which includes of preparing packages and media like ads and banners for outdoors and decor ambience and mandatory collaterals for the events like New Year's bash, Valentine's Day special, Maha Holi Utsav, etc. Ideating and executing of promotional material and brochures for awareness for the Resorts. Handled operations and the event sector of Time Technoplast Ltd. Planned and executed exhibitions like Poland Expo 2009, Muncipilaka 2010, Bulk Packaging Exhibition 2010, etc.

Bachelor Of Science (Bsc), Botany/Plant Biology, A+

Activities and Societies: Nature club, Beach clean up driveBsc Botany

Education record