Commercial Manager
Current• Devised intricate negotiations with digital, social media influencers, public relations, and ATL agencies, navigating the complexities of ad shoot production for TV18.• Strategically formulated and finalized rate cards for trade portals, events, and article writers across esteemed entities like Forbes, Moneycontrol, and E18, demonstrating astute financial acumen.• Contracted retainer ships with creative and content agencies, spanning regional and national channels of TV18, showcasing an adept understanding of diverse media landscapes.• Established and cultivated networks, successfully closing deals with prestigious 5-star hotels, aligning brand positioning with luxury partnerships.• Diligently managed a diverse vendor portfolio of over 150 across entities, executing thorough vendor evaluations in collaboration with user and business teams.• Optimized an annual budget exceeding 100 crores, achieving noteworthy cost savings of 10-15% and prudent cost avoidance strategies of 20-25%.• Supervised the seamless execution of PR to PO processes with a remarkable success rate of 97%, ensuring precision and efficiency in operational workflows.• Played pivotal role in implementation of SAP MM module & trained the team• Spearheaded the commercial & SAP MM IT audits
