Roshintha Perera Email & Phone Number

Western Province, Sri Lanka

Colombo, Western Province, Sri Lanka

As the Founder and CEO of Rope Digital, I lead our IT and Digital Marketing initiatives, focusing on Software and App Development, Power BI, Website Development and Design, PPC, SEO, Paid Media, Social Media, and Content. My key responsibilities include:- Vision & Strategy: Defining the company’s vision, strategic planning, and market analysis.- Business Development: Client acquisition, partnerships, and networking.- Operations Management: Overseeing project delivery, resource allocation, and process optimization.- Financial Management: Budgeting, financial oversight, and securing funding.- Team Leadership: Recruitment, team leadership, and employee development.- Product Development: Supervising software and app development, ensuring quality.- Digital Marketing: Crafting and monitoring marketing strategies and campaigns.- Client Relations: Maintaining strong client communication and support.- Innovation: Exploring new technologies and expanding service offerings.- Compliance: Ensuring regulatory compliance and managing contracts.- Public Relations: Representing the company at events and managing media relations.

- Conducted keyword research to identify target keywords for SEO campaigns.- Optimized website and content for search engines.- Analyzed and reported website traffic and search engine rankings.- Collaborated with content creators to ensure that all content was optimized for SEO.- Stayed up-to-date with the latest SEO trends and algorithm updates.- Identified and resolved technical SEO issues on the website.- Kept track of the competitors and looked for opportunities to outrank them.- Set up and track key performance indicators (KPIs) for social media campaigns and initiatives.- Analyzed and reported on the performance of social media campaigns, using tools like Google Analytics.- Used data to identify areas for improvement in social media strategy and tactics.- Collaborated on A/B testing and other optimization tactics.- Identified target-specific audience segments based on data analysis.- Used data to improve the targeting and personalization of social media ads.- Managed and mentored junior team members on content writing and SEO.

Colombo, Western, Sri Lanka

- Tracked analysed and reported weekly analytics and KIP's to management using Google Analytics and Zapier.- Curated related and non-related content across 3 social channels ensuring a cohesive brand identity.- Wrote copy for social posts and company website with 100% grammatical accuracy.- Managed the execution of all paid media through Google Ads Manager and Facebook Ads Manager.- Coordinated with PR and marketing teams to identify and hire content creators for paid collaborations.- Recommended and developed social media strategies for growing and leveraging our social media follower base using promotions, contests, polls, ads, surveys and interactive content.

Sri Lanka

- Handled all Content sales and services.- Created content for social media while communicating with the graphics team.- Established relationships with industry influencers and key strategic partners.- Created and managed a sales pipeline.- Developed strategic sales plans and goals.- Developed new business through contacting prospective customers.- Supervised promotion activities.

Master Of Business Administration - Mba, Business Administration And Management, General

Postgraduate Diploma In Professional Marketing, Marketing/Marketing Management, General

High School Diploma, Business, Accountancy, Economics, Pure Mathematics

Activities and Societies: Tennis Team (Colours) Cricket Team (Colours) Athletics Team - Javelin Thrower (Colours), Discuss (Merits)

Piano Performance, Music Performance, General