Roshneet Kaur Email & Phone Number

Singapore, Singapore

• Category Manager (Food Commodity & Food Impulse) - 2nd largest category clusterAs the proud owner of our categories' P&L, I formulate and craft strategies that breathe life into our products. The heartbeat of my role.
• Pricing harmonization and implementing tactical promotional strategy
• Range & assortment optimization
• Strong availability through forecasting demand and ensuring reliable inventory levels
• Forging and maintaining long-term local and international strategic supplier relationships
• Negotiation of contracts with a focus on maximizing both front-end and back-end margins

Singapore

• Managed Food Commodity Category (#3 category within RedMart)Strategic projects:
• Commercial focus on RedMart Specialty Stores (RSS)- Commercial performance analysis to uncover avenues for process enhancement and build a stronger bottom-line- Go to person for internal commercial needs and served as.
• Commercial PIC for Marketing Solutions Team- Crafted media spend packages during festive season to maximize value for external partners- Supported product/tech team on new external system implementation

Drove the successful planning and execution of the inaugural Regional Super Brand Day on Shopee, spanning six Southeast Asia markets. This achievement was a collaborative endeavor involving the market leads, the homecare category team, and partnerships with esteemed external marketing agencies such as Ogilvy, Hogarth, and Societal.Actively cultivated.

Singapore

• Manging and owning P&L for Frozen category which include revenue, margin, wastage and supplier income (one of the fastest-growing categories in the channel with a significant incremental contribution to total business)
• Reporting and analysis on monthly category growth performance indicators
• Close collaboration with key brand partners to negotiate for exclusive products and brands, planning marketing launches for exclusives and analyzing KPIs vs targets
• Develop category strategy and employ data-driven decision to improve both sales and margin
• Account/vendor management of over 60 suppliers and 5000 products to negotiate trading terms, cost, pricing and secure supplier marketing spend
• Actively work cross-functionally with trade marketing, supply chain, operations, quality assurance and multiple commercial teams to deliver strategic projects

Singapore

• Supported Category Manager to execute optimal category strategy to expand both sales and margin
• Identify key trends via market research to ensure price competitiveness and the widest range through sourcing sellers and new products
• Negotiating with suppliers to close trading terms, launch new products, invest in advertisement revenue and secure support for promotions
• Responsible for developing and managing marketing/media plans across suppliers
• Work cross functionally with Supply Chain, Operations, Imports, Pricing, Strategy, Finance, Trade Marketing and Marketing to support on strategic projects allowing RedMart to offer the best customer experience.

Singapore

• 1. Marketplace Acquisition (Home & Outdoor)
• Identify sellers and market to them the value of selling on e-commerce
• Handle accounts of prospective sellers and take them through the onboarding process of listing & selling their products on RedMart
• Execute on strategies to grow sales of sellers
• Special assignments include onboarding sellers for festive periods and managing a proposal to reduce the cost for an internal operational project2. Category Management
• Execution of category strategy (Pricing, Promotions, Marketing, Range)

• Owned, led and executed business plan on optimizing Market Support Activity spending in Asia
• Analyzed various marketing activites by different brands including Ariel, Bold, Tide, Lenor and Downy
• Generated new business ideas to achieve brand targets and simultaneously reduce cost
• Gained in-depth knowledge on TV Copy production, media expenses and in-store marketing activities
• Presented project proposals to senior management leaders during midpoint and final presentations
• Developed and presented CSR business case for P&G brands

• Designed, developed and implemented lesson plans for a class of 40 students
• Aided professor with conducting of graded tests and supervising students' behavior
• Supported students through consultations

• Usage of SAP System to draft various accounting reports (Accounts Receivable, Accounts Payable, Aging Reports)
• Aided team in Audit, Financial Year End and Month End Closing
• Assisted with Financial Year End Statements analysis by generating Notes to Accounts.
• Handled various internal documents such as credit notes,debit notes, supplier invoices

Bachelor'S Degree

Gce A Levels