Roshneet Kaur Email & Phone Number

Singapore, Singapore

Category Manager (Food Commodity & Food Impulse) - 2nd largest category clusterAs the proud owner of our categories' P&L, I formulate and craft strategies that breathe life into our products. The heartbeat of my role is boosting the topline and bottom-line performance of the categories to maximize revenue opportunities while reducing costs. I engineer a robust P&L through:• Pricing harmonization and implementing tactical promotional strategy• Range & assortment optimization • Strong availability through forecasting demand and ensuring reliable inventory levels• Forging and maintaining long-term local and international strategic supplier relationships• Negotiation of contracts with a focus on maximizing both front-end and back-end margins• Developing impactful marketing campaigns to drive substantial sales growth for brands• Collaborating seamlessly across cross-functional teams, including Supply Chain, Marketing, Imports, Private Label, and Channel & Campaigns, to drive unified success + Currently leading & mentoring a team of 3 professionals through fostering an environment of personal and professional growth+ Officially onboarded/mentored 7 new hires in the team and many others along the way

Singapore

Managed Food Commodity Category (#3 category within RedMart)Strategic projects:• Commercial focus on RedMart Specialty Stores (RSS)- Commercial performance analysis to uncover avenues for process enhancement and build a stronger bottom-line- Go to person for internal commercial needs and served as the face of RSS lead to external stakeholders- Managed key contributors of the team; 2 Account Managers• Commercial PIC for Marketing Solutions Team- Crafted media spend packages during festive season to maximize value for external partners- Supported product/tech team on new external system implementation

Drove the successful planning and execution of the inaugural Regional Super Brand Day on Shopee, spanning six Southeast Asia markets. This achievement was a collaborative endeavor involving the market leads, the homecare category team, and partnerships with esteemed external marketing agencies such as Ogilvy, Hogarth, and Societal.Actively cultivated regional partnerships with eCommerce retailers (Shopee & Lazada), engaging in initiatives, pilots, and the development of commercial building blocks to bring to life joint business plans (JBPs) tailored to each local market's unique dynamics. I collaborated with external agencies to analyze competitive intensity across key categories and platforms to benchmark Unilever brands' presence. This paved the way for me to mine insights and identify portfolio opportunities in critical markets. Lastly, to ensure seamless knowledge sharing, I fostered regular connects with local markets through best practice sharing forums. Additionally, monthly scorecards and reports, coupled with updates within the eCommerce community, facilitated a continuous exchange of insights and strategies.

Singapore

• Manging and owning P&L for Frozen category which include revenue, margin, wastage and supplier income (one of the fastest-growing categories in the channel with a significant incremental contribution to total business)• Reporting and analysis on monthly category growth performance indicators• Close collaboration with key brand partners to negotiate for exclusive products and brands, planning marketing launches for exclusives and analyzing KPIs vs targets• Develop category strategy and employ data-driven decision to improve both sales and margin• Account/vendor management of over 60 suppliers and 5000 products to negotiate trading terms, cost, pricing and secure supplier marketing spend • Actively work cross-functionally with trade marketing, supply chain, operations, quality assurance and multiple commercial teams to deliver strategic projects

Singapore

• Supported Category Manager to execute optimal category strategy to expand both sales and margin• Identify key trends via market research to ensure price competitiveness and the widest range through sourcing sellers and new products• Negotiating with suppliers to close trading terms, launch new products, invest in advertisement revenue and secure support for promotions• Responsible for developing and managing marketing/media plans across suppliers• Work cross functionally with Supply Chain, Operations, Imports, Pricing, Strategy, Finance, Trade Marketing and Marketing to support on strategic projects allowing RedMart to offer the best customer experience.

Singapore

1. Marketplace Acquisition (Home & Outdoor)• Identify sellers and market to them the value of selling on e-commerce • Handle accounts of prospective sellers and take them through the onboarding process of listing & selling their products on RedMart • Execute on strategies to grow sales of sellers• Special assignments include onboarding sellers for festive periods and managing a proposal to reduce the cost for an internal operational project2. Category Management• Execution of category strategy (Pricing, Promotions, Marketing, Range)• Negotiate on promotions with suppliers and secure new launches of products to meet range targets• Develop and execute media visibility proposals for suppliers for product launches• Cross-functional partnership with supply chain to manage inventory• Special assignments include reviewing the existing range of Biscuits category, how to ensure we're price competitive, and reaching out to new suppliers to expand our range3. Site Merchandising• Plan weekly marketing campaigns and media visibility on multiple channels (Desktop & App)• Work closely with Category Managers to ensure promotions received for various marketing campaigns• Support suppliers through managing their media bookings (Collate and upload all bookings for the month)• Special assignments include developing and executing of full marketing visibility for Baby Fair Campaigns, Wine Fair, GSS 2018, Sainsbury's Launch, Sprout 2018. Streamlining process of booking Facebook Advertisements.

• Owned, led and executed business plan on optimizing Market Support Activity spending in Asia• Analyzed various marketing activites by different brands including Ariel, Bold, Tide, Lenor and Downy• Generated new business ideas to achieve brand targets and simultaneously reduce cost• Gained in-depth knowledge on TV Copy production, media expenses and in-store marketing activities• Presented project proposals to senior management leaders during midpoint and final presentations• Developed and presented CSR business case for P&G brands• Hosted P&G Internship Graduation Ball

• Designed, developed and implemented lesson plans for a class of 40 students• Aided professor with conducting of graded tests and supervising students' behavior• Supported students through consultations

• Usage of SAP System to draft various accounting reports (Accounts Receivable, Accounts Payable, Aging Reports)• Aided team in Audit, Financial Year End and Month End Closing• Assisted with Financial Year End Statements analysis by generating Notes to Accounts.• Handled various internal documents such as credit notes,debit notes, supplier invoices

Bachelor'S Degree

Gce A Levels