Disability Service Provider

Entertainment Brand Marketing

Develop, implement and evaluate marketing strategies, for toy brands across the Infant and Preschool, Girls and Boys category's. Work with both internal partners and agencies to develop and execute marketing initiatives and brand strategies targeted to product and brand launches. Effectively manage campaigns to budget. Understand and manage successful digital campaigns across Social, YouTube and on-line interface, including the Big balloon Website and retail consumer promotions.Development of marketing collateral for trade, consumer and sales field force.Manage mass and speciality POS activations which co-inside with product launches and In store events. Strong relationships and communication with both PR and Media agency's. Liaise with key suppliers and stakeholdersManagement of events including the annual Australian Toy Fairs and Other Trade Shows

Rimmel London ABM responsible for managing the launch and implementation of new product launches, with the ownership of POS and merchandising updates. Managing the Rimmel brand and cosmetics stands within all field sales and independent accounts and online accounts including ASOS. Presenting the brand at strategy meetings with NPD updates and current marketing activity.Additionally manage the teen cosmetics brand Miss Sporty within Boots and Superdrug, including all POS, instore activity, partnerships, media and social media including digital content.Strong analytical skills and experience in delivering and applying insight from analysis and promotional effectiveness.

Working within the UK Marketing Colour team for Rimmel London, Sally Hansen, Miss Sporty and NYC i am responsible for managing all display stand projects from conception to implementation following global direction.Working closely with key suppliers, trade partners and internal departments to brief project, agree budget and design direction, manage CPS and stakeholders, commission delivery, storage and installation as required.Creating CAPEX requests and PRs/POs through SAP as required.Researching, and staying up to date, on technical and creative advances within the industry, advising the Marketing team on providing most appropriate/innovative solutions within the brand objectives and budget considerations.Carrying out any other reasonable management requested tasks.

My role as Product Development Coordinator in Australia, I was responsible for assisting the Brand Manager with New Product Development projects and working on new brands predominately licensed lines. I possess the ability to multi task, which enabled me to work confidently with the design team and make sure they had a clear direction of the NPD priorities and work flow to ensure we kept to the launch dates and retailers deliveries.

•Manage all aspects of the production process from initial sampling to bulk delivery•Maintain and foster open lines of communication with a select group of offshore suppliers •Liaise with offshore suppliers to establish and negotiate price•Data Entry with AS400 system keying purchase orders•Create new purchase orders •Check and sign off invoices for accounts & shipping•Schedule deliveries and update excel spreadsheet range plan•Allocation of stock nation wide•Collate weekly sales reports •Identify and report weekly best sellers•Assist in photo shoots with steaming and preparation of garments•Style mannequins for website images.