Rosie Hoad Email & Phone Number

Adamstown, New South Wales, Australia

Through the diversity of my position as an Advertising & Digital Media Coordinator I have developed a broad range of skills and been given opportunities to discover new talents.My role has included the below responsibilities:- Scheduling and publishing content across all social media platforms.- Developing and creating engaging, channel relevant content across all social media platforms.- Developing and implementing social media strategies.- Remain up to date with emerging trends across social media to enhance our social media presence.- Ensuring all content aligns with our brand’s tone of voice.- Collecting and analysing data to evaluate the effectiveness of social media strategy by tracking key performance metrics such as reach, engagement, impressions, CTR, etc.- Leading community management for clients and followers.- Creating, collating and uploading written content + editorial for print, digital, direct mail and social channels.- Communicating with clients to create advertising material (traditional and print).- Developing client briefs and communicating them to the design team.- Monthly reporting of advertising campaigns to clients.- Creating and distributing weekly eDM's to support all publications.

Newcastle, New South Wales, Australia

Throughout this 80 hour placement I developed and demonstrated my graphic design and marketing skills through various different projects. I worked collaboratively and individually on business development, purpose driven brand strategy and communications. I was given the specific responsibilities of:- Assisting in the creation, editing and scheduling of content for social media platforms of company clients.- Maintaining a unified brand voice across different social media channels of clients.- Crafting engaging copy for clients social media.- Designing company eDM’s (illustrator, Canva and Chimpmonkey).- Creating digital marketing strategies for "Not for Profit" clients - Consumer research. - Branding & visual identity creation (including but not limited to logo creation, colour palette, typography and other marketing materials).- Adhoc tasks such as transcribed translation etc.

Australia

Throughout this internship, I created and edited static and video content for social media platforms, enhancing my intimate knowledge of social media design and content creation. I also completed daily adhoc tasks, such as emails, corresponding with brands and members of agency talent, and scouting upcoming talent.The role included the specific responsibilities of:- Client and company communication- Developed and curated content for company for social media channels (Pinterest, Tiktok Facebook, Instagram)- Graphic design /digital media design for social media and web assets- Photo, video, and written content creation- Feed planning, scheduling and performance analysis- Assisting with and managing influencer collaborations and partnerships- Copywriting- Creating brand cohesiveness and messaging (brand strategy)- Utilising creation software's such as Adobe suite and Canva- Increasing engagement with audiences - Analysing and monitoring upcoming and current social media trends - Constructing and sending influencer reach outs