As the PR & Business Development Manager at Manel Fashion, I am responsible for elevating the brand’s visibility and forging key strategic relationships within the fashion industry. My role involves:• Developing and executing communication strategies to enhance brand reputation and reach. I manage media relations, press releases, and influencer collaborations to ensure Manel Fashion maintains a strong presence in the fashion world.• Identifying and capitalizing on growth opportunities, including negotiating retail partnerships and securing collaborations that expand our footprint globally. I focus on long-term relationships with stakeholders to drive business growth.• Leading B2B sales efforts by opening new retail accounts across the GCC and other international regions. I work directly with retailers to introduce our collections, manage sales pipelines, and ensure successful onboarding of partners.• Managing relationships with key retailers, ensuring that our products are prominently showcased and aligned with their brand identity. I help retailers introduce Manel Fashion’s unique designs to their clientele.• Building collaborations with influencers, media outlets, and retail partners to create high-impact campaigns that resonate with our target audience.• Crafting PR and sales strategies that position Manel Fashion as a leading luxury brand by blending classic elegance with modern innovation.

At Global Cosmetics HK, I lead sales and business development for skincare and cosmetics manufacturing, working with brands like Boots, Sephora, WBA, Qare Cosmetics, and Dear Lana, as well as private label brands worldwide. My key responsibilities include:• Driving B2B sales by opening accounts with retailers and brands, establishing and managing key relationships with global clients to secure manufacturing partnerships.• Expanding Global Cosmetics HK’s presence in the USA and Middle East markets, overseeing the full sales pipeline from lead generation to contract negotiations.• Creating and managing all digital and social media platforms, including building our digital marketing strategy, social media presence, and email campaigns.• Collaborating directly with Salesforce to develop the sales funnel for the Hong Kong team and optimize account management processes.• Leading all social media efforts to boost brand visibility and engagement, ensuring our messaging is consistent and innovative.• Monitoring key performance metrics, analyzing data to improve marketing campaigns, and staying ahead of industry trends to drive growth.

At KM Universe, I led the development and growth of a groundbreaking metaverse platform. Working with a team of 15 developers, we built the metaverse from scratch using Unreal Engine, while also managing KMU recruitment and onboarding processes for team members. My key responsibilities included:• Leading the creation and development of KM Universe’s metaverse, from concept to execution, while supporting our Creative Director to guide a team of developers focused on Unreal Engine.• Managing the recruitment process, including creating detailed team member descriptions and overseeing the hiring process.• Organizing and executing monthly in-person events in Dubai, growing the community to over 10,000 global members in just one year, all focused on gaming and the metaverse.• Leading the Metaverse Female School, offering weekly education sessions to empower women in the fields of gaming and the metaverse.• Serving as the brand point of contact, organizing and hosting events, and leading panels on gaming, the metaverse, and Web3.• Expanding our pipeline by securing 21 partnerships within the first year, enhancing our network and resources.Unfortunately, we paused this project due to funding challenges, despite strong community growth and partnerships.

• Orchestrate all aspects of a strategic eCommerce plan. Combine existing expertise in sales, marketing, technology, and management to deliver a superior brand and shopping experience for all customers.• Responsible for collaborating cross-functionally to manage and direct all aspects of the eCommerce business and our in-house brands. • This includes strategizing, planning, developing, and executing content plans, overseeing the generation of promotional materials and campaigns, monitoring performance analytics, website traffic, and product development, among other things.

• Perform regular market research studies to gather important brand data• Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month• Assist in the design of retail packaging as well as the creation of website e-commerce themes• Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved• Work closely with several advertising agencies to manage brand marketing campaigns• Devise efficient fashion sourcing plans and foster new fashion concepts• Properly coordinate advertising as well marketing activities• Attend runway or fashion shows to acquire new fashion ideas• Visit major manufacturers and merchandise markets to get new information on the latest fashion trends• Regularly monitor fashion publications and set meetings with designers to keep up with the changing trend• Evaluate the potential success of a certain clothing line• Create effective marketing plans and advertising strategies• Coordinate with salespeople, designers and manufacturers• Select garments and accessories that will be used for promotional marketing• Organize photo shoots, magazine events, and fashion shows• Share fashion insights and analysis with buyers to help them choose the appropriate inventory purchases

• Develop and execute marketing programs that increase fashion brands identity and brand awareness.•Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market•Define product strategies and road maps•Research and determine product weaknesses and areas to be modified•Develop sales tools and collateral's•Develop effective product positioning in the market•Conduct competitive strategic analysis, consumer segmentation, and consumer insight development•Develop mid-term plan and financial analyses•Brief and train sales personnel•Launch and oversee advertising and media planning•Coordinate activities of specialists involved in the brand positioning of the products•Undertake package development strategies.

• Identify trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.• Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.• Screening potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.• Developing negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners'​ needs and goals.• Protect organization's values by keeping information confidential.• Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

As a sales and marketing assistant had the experience of being involved in a wide range of sales activities across the traditional and digital media world. Developed projects in order to maximize the company profits and developed sales strategies to engage relationships with brands and customers. As a production assistant, I supported the producer and was responsible for the administration and organization involved in producing the show. • Using leads generation to create organized lists of prospective customers.• Supporting primary and secondary market research efforts. • Keeping the marketing database up-to-date by inputting new data, updating old records and performing cross checks. • Tracking marketing efforts and monitoring results. • Assisting in developing sales materials. • Communicating directly with clients. • Research business opportunities and proposals. • Drafting responses to customer enquiries. • Networking at sales events. • Making cold calls to prospective customers. • Generating leads through phone calls, emails and face to face interactions.

As an Ambassador I embodied all that FabLifeMagazine is about: trend, fashion and local lifestyle. Striving for create awareness, impact on the market and sale leads. Also, developing marketing and advertising campaigns that increase brand value. • Promote brand products and services. • Build line sales volumes. • Interact with customers and sales prospects. • Work with business and team partners. • Communicate with the media and PR companies.• Assist managers with the implementation of marketing campaigns. • Provide information to the company on sales opportunities in a particular community. • Share ideas with supervisors regarding new ways to market the brand. • Maintain the customer database and makes regular contacts. • Attend sales and marketing meetings. • Provide customer feedback regarding the brand to managers.

As a Marketing Intern I was in charge of diverse duties in a combination of bookkeeping, processing a filing documents for different departments. • Compile, copy, sort, and file records of office activities, business transactions, and other activities.Complete and mail bills, contracts, policies, invoices, or checks.• Assist in filing duties.• Recording and updating databases

As a Production Assistant performed office task, around the set and on location. From office administration to crowd control, on field and in-house. Providing administrative, organizational and team support to the production staff after, during and before the shooting sessions. • Booking production equipment, performance and production staff• Liaising with a wide range of people• Organizing meetings and interviews• Preparing and distributing briefing notes and scripts• Organizing schedules and contracts• Overseeing cues, timings and continuity during recording• Provide assistance, compile details of requirements and arrange interview times• Keep records of filmed sequences for visual and narrative flow.

As a Graphic Artist created designs solutions whit high visual impact, involved in listening to clients and understanding their graphic needs before making specific final clothing designs. • Meeting clients and managers to discuss the design objectives and requirements• Interpreting the client's business needs and developing a concept to suit their design purpose• Estimating the time required to complete the work and providing quotes • Developing design briefs by gathering information and data • Thinking creatively to produce new ideas and concepts• Using innovation to redefine a design brief within the constraints of cost and time• Presenting finalized ideas and concepts to managers• Working with a wide range of media, including photography• Proofreading to produce accurate and high-quality work• Contributing ideas and design artwork to the overall brief• Developing interactive design;• Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists.