Rick Oskowis Email & Phone Number

Allentown, Pennsylvania, United States

Strategic marketing, project management and identification/development of new accounts with Stay Calm Industries, a creative marketing agency based out of Allentown, PA.

Allentown, Pennsylvania

Delivered strategic marketing management for the Lehigh Valley Heart Institute, as well as the emergency medicine, trauma, EMS (MedEvac), telemedicine, and diabetes service lines, working collaboratively with clients to build and execute marketing strategies consisting of bought, earned, owned and nontraditional media based on business goals and special initiatives.

Allentown, Pennsylvania Area

Strategic lead for all orthopedic and sports medicine marketing initiatives at Coordinated Health, a specialized hospital network based in eastern Pennsylvania and Westerns New Jersey with 18 locations and more than 1,400 employees• Drove the development and execution of marketing and business plans for orthopedics and associated subspecialties, consisting of value propositions, key messaging, media plans, content strategies, creative concepts, and applicable budgets.• Boosted orthopedic patient volumes by establishing a seminar strategy to increase awareness of Coordinated Health physicians in their surrounding communities.• Improved brand awareness within the local community by identifying high-visibility marketing partnerships for Coordinated Health.• Boosted client satisfaction by improving turnaround time for marketing projects through leadership of cross-functional teams consisting of clinicians, leadership, campus managers, business intelligence, marketing, creative, and IT.

Center Valley, Pa

• Management of customer relationships including but not limited to prospecting, follow-up communication, generation of product estimates, and processing of sample instrumentation• Expanding current base of business in the surgical instrumentation, sterile container, and repair service segments • Converting competitive business through of instruments and containers via education, competitive analysis, and return on investment (extensive cross-referencing, wrap to rigid program)• Enabling seamless receipt, installation, and implementation of product solutions at customer facilities with an emphasis on training end users on proper usage and care for instrument containment systems• Performing regular daily sales calls to hospital central sterile departments and operating rooms to provide technical, educational, marketing and administrative product information and demonstrations • Functioning as a liaison between the customer and marketing, surgical business unit, customer service, and credit department• Performing research on competitive products, sales initiatives, and market share in applicable strategic business units

Center Valley, Pennsylvania

• Surpassed sales goals in the Lehigh Valley/Northern New Jersey territory, achieving 126% of sales quota for 2016 • Collaborated with senior territory manager and regional sales director to achieve key performance initiatives within the territory• Managed relationships for instrument repair business between on-site repair technicians and direct customers, including conflict resolution between the two parties and improved communication/transparency• Executed quarterly business review meetings at key customer facilities to find areas of potential growth and maintain customer satisfaction• Achieved customer education initiatives by performing continuing education (CEU) certified courses at customer facilities

Allentown, Pennsylvania Area

• Forecasted monthly, quarterly, and yearly sales within the ENT product line based on various factors including outstanding quotes, sales rep activity, and overall sales pipeline• Engaged in product launch activities for new ENT products, including online and print marketing, generation of brochures/leaflets, pricing strategy, and trade-show efforts• Performed continual product development and competitive analysis on emerging market opportunities/trends• Established improved pricing for both new and existing products in relation to the competitive landscape and profitability• Developed and revised marketing/sales strategy specifically for the North American market• Created previously-unutilized forms of training and marketing communication, specifically YouTube training, e-newsletters, and LinkedIn page

Allentown, Pennsylvania Area

• Managed and trained newly-implemented independent sales network consisting of over thirty representatives, including both technical and sales assistance and key accounts management• Performed direct field sales and customer presentations on key products• Provided technical support and front-line service for the ENT workstation, videostroboscopy, and caloric irrigation product lines• Executed full installation and in-service on newly purchased products at customer sites with coordination of shipping and logistics• Trade show management, specifically for national and local otolaryngology conferences, including initial setup, new lead cultivation/development, and post-trade show follow up efforts

• Interacted in a business-to-business and business-to-consumer setting, including marketing analysis and strategy in the sales of medical devices• Developed sales forecasts and funnels, marketing research, and competitor analysis• Operated the SSA SalesPlus CRM program as the key user for the United States subsidiary• Worked on the development and implementation of marketing materials• Provided technical assistance to the sales team, communicating with them about opportunities and leads

First-hand experience with prescription drugs, health insurance agencies, patients, HIPAA, and Pharmacists.